Area Coordinator

Job summary

Plan and manage field routes, guide the sales team, and oversee coverage and distribution targets across the assigned area. Monitor agent liquidity and performance, resolve or escalate operational issues, supervise agent and merchant registration and KYC compliance, and ensure promotional materials and brand visibility in the field.

Job details

About The Company The National Electronic Wallet is a company specialized in providing digital financial services and products in Yemen. It leverages modern technology to improve the quality of daily life and facilitate financial transactions within the community. Position Information Job Title: Area Coordinator Sector: Sales Management & Field Distribution Location: Aden, Yemen Required Experience: 2–3 years Job Description Job Purpose The company is seeking field and leadership talent for the position of Area Coordinator. The Area Coordinator will be responsible for overseeing field operations and the sales team within the assigned geographical area, ensuring the achievement of distribution and field coverage targets, and monitoring liquidity movement and the growth of the agent and merchant network. Key Responsibilities Area Management & Planning: Divide the geographical area into daily work routes (Beats), assign them to the sales team, monitor field coverage, and regularly update the routes. Team Leadership & Guidance: Conduct direct meetings with Sales Executives, set daily and field targets, and accompany team members in the field to train and develop their sales skills. Liquidity Management & Escalation: Continuously monitor the liquidity of agents and field points and resolve or escalate operational challenges and issues as they arise. Expansion & Account Acquisition: Supervise the registration of new agents and merchants and verify their compliance with Know Your Customer (KYC) requirements through the field application. Performance Monitoring & Promotion: Monitor daily performance reports, conduct field inspections to ensure the availability of promotional materials (POSM), and ensure proper brand visibility. Qualifications & Experience Education: Bachelor's degree in Business Administration, Marketing, or any related field. Experience: At least 2–3 years of experience in field sales and distribution, preferably in digital financial services / e-wallets, telecommunications, or Fast-Moving Consumer Goods (FMCG). Leadership Experience: Proven experience in leading and guiding field sales teams. Skills & Competencies Excellent leadership, communication, and negotiation skills. Strong ability to plan field routes, manage geographical areas, and analyze performance data. Strong problem-solving and field decision-making skills. Proficiency in using field applications and systems related to GPS. High flexibility and ability to travel, work in the field, and perform under pressure.

What you’ll do

Plan and manage field routes, guide the sales team, and oversee coverage and distribution targets across the assigned area. Monitor agent liquidity and performance, resolve or escalate operational issues, supervise agent and merchant registration and KYC compliance, and ensure promotional materials and brand visibility in the field.

Requirements

A bachelor's degree in Business Administration, Marketing, or a related field is required, along with 2–3 years of field sales and distribution experience. Candidates should have experience leading field sales teams and strong planning, communication, negotiation, problem-solving, GPS application, and fieldwork capabilities.

Listed skills

• Problem solving · Preferred
• Route Planning · Preferred
• Negotiation · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Field Sales
• Sales Team Leadership
• Route Planning
• Geographical Area Management
• Field Distribution
• Performance Analysis
• Liquidity Management
• Agent and Merchant Acquisition
• KYC Compliance
• Negotiation
• Communication
• Problem-Solving
• Field Decision-Making
• GPS Applications
• Field Reporting
• Brand Visibility

Job areas

• Sales
• Management & Leadership
• Administrative
• Finance & Accounting