Zeid Ahmed

Results-driven Senior Business Analyst and Business Process Consultant with 15+ years of digital transformation and management consulting experience across enterprise and public sector environments. Certified in Business Analysis (UofT Cert. BA) with expertise translating complex business needs into clear user stories, process flows, and functional specifications for Service Management and enterprise solutions. Skilled in workshop facilitation, UAT, and vendor alignment.

• Change Management

1. Lead HR Business Systems Analyst

   CLOUDEVATE INC.

   Jan 2025 to Jan 2026

   Ottawa, ON, Canada

   Project: Enterprise HR Technology & Talent Platform Integration Client: Public Sector / Confidential • Gathered and documented functional requirements (BRDs/FRDs) for talent acquisition and workforce management workflows. • Executed User Acceptance Testing (UAT) scripts, managed defect tracking, and coordinated with third-party software vendors.

2. Lead Digital Business Systems Analyst

   CLOUDEVATE INC.

   Jan 2022 to Jan 2025

   Ottawa, ON, Canada

   Project: Digital Marketing Advisory Services (US & Canada SMBs) Client: Silicon Valley social media giant • Requirements & Process Design: Gathered and documented functional specifications (BRDs/FRDs) to optimize ad spend tracking, campaign workflow automation, and performance measurement frameworks across Meta platforms. • System Integration & Testing: Partnered with technical delivery teams and third-party API vendors to configure ad analytics dashboards, leading User Acceptance Testing (UAT) and data validation to improve spend efficiency. • Optimization & Training: Mapped As-Is/To-Be process flows for SMB client onboarding, establishing standard operating procedures (SOPs) and reporting collateral that increased campaign execution accuracy.

3. Senior Lead Business Systems Analyst (SAP)

   CLOUDEVATE INC.

   Jan 2019 to Jan 2022

   Regina, SK, Canada

   Project: Enterprise Telecom ERP Modernization & Process Transformation Client: Telecom Crown Corporation • Requirements & Process Engineering: Conducted cross-functional discovery workshops with Consumer Sales, Commercial/Business Sales, and Provincial Warehouse Logistics teams to capture functional requirements (BRDs/FRDs) and map As-Is/To-Be workflows for SAP ECC system upgrade planning. • Supply Chain & Sales Optimization: Performed gap analysis between core sales channels and warehouse inventory operations to streamline order fulfillment, inventory tracking, and billing integration within the SAP ecosystem. • Testing & Vendor Coordination: Designed and executed User Acceptance Testing (UAT) scenarios, validated SAP ECC migration data, and collaborated with IT delivery partners and vendors to resolve system defects and minimize operational downtime.

4. Principal Business Systems Analyst / Lead Consultant

   CLOUDEVATE INC.

   Feb 2016 to Present

   Ottawa, ON, Canada

   Lead end-to-end business analysis, requirements engineering, and systems delivery for public sector and enterprise clients across the National Capital Region.

5. Senior Business Systems Analyst (Oracle Cloud & SaaS/PaaS)

   CLOUDEVATE INC.

   Jan 2016 to Jan 2018

   Saudi Arabia

   Project: Enterprise Cloud Solutions & ERP Integration (Oracle / SAP) Client: Energy, Utilities & Process Manufacturing Enterprises • Requirements & Solution Architecture: Elicited and documented functional requirements (BRDs/FRDs) to integrate Oracle Cloud SaaS/PaaS applications (HCM, ERP) into legacy SAP ECC install bases across energy, oil & gas, and utility operations. • Process Mapping & Cloud Migration: Performed gap-fit analysis and mapped To-Be supply chain and workforce workflows, optimizing field asset tracking, plant operations, and utility billing for cloud transition. • Validation & Vendor Oversight: Authored UAT scripts and led data validation across hybrid Oracle/SAP environments, collaborating with cross-functional IT and vendor delivery teams to ensure zero-downtime execution and system compliance.

1. University of Toronto

   Certificate in Business Analysis, Business Analysis

   Canada

   2023 to 2025

2. University of Warwick

   Master of Business Administration (MBA), Business Administration

   Coventry, England, UK

   2014

   Warwick Business School

3. University of Science & Technology

   Bachelor in Business Administration (B.Sc.), Marketing and Production Management

   Yemen

   2008

   Major in Marketing and Production Management

• Cloud Digital Leader

  Google Cloud

• Alteryx Designer Core Certification

• The Account-Based Strategy Certification: Fundamentals

  Terminus

• SAP Product Knowledge 2021 – Product Support Accreditation