Director of Marketing, DaaS

Job summary

Develop and execute marketing strategies, lead the marketing team, and oversee research, budgets, campaigns, brand messaging, and product launches. Collaborate with sales, product, and executive teams, and monitor campaign performance, ROI, and KPIs.

Job details

We’re seeking a visionary Marketing Director, DaaS (Drone as a Service) to lead our brand strategy, drive growth. You will elevate our market presence primarily supporting initiatives tied DaaS professional services. This role is ideal for a strategic thinker with a passion for storytelling, data-driven decision-making, and team leadership. You’ll oversee all marketing functions from digital campaigns to product launches and ensure our brand resonates with stakeholders across every touchpoint. Key Responsibilities Develop and execute comprehensive marketing strategies aligned with business goals Lead and mentor a high-performing marketing team across digital, content, brand, and communications Oversee market research and competitive analysis to identify trends and opportunities Manage the marketing budget and allocate resources effectively Collaborate with sales, product, and executive teams to align messaging and campaigns Drive brand awareness through innovative campaigns, partnerships, and media outreach Monitor and report on campaign performance, ROI, and KPIs Ensure consistent brand messaging across all platforms and channels Flexibility to handle emerging priorities and contribute beyond core responsibilities Supports cross-functional initiatives and participates in tasks outside primary scope when necessary Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred) 8+ years of progressive marketing experience, with at least 3 years in a leadership role Proven success in developing and executing multi-channel marketing strategies Strong analytical skills and experience with marketing analytics tools Excellent communication, leadership, and project management abilities Experience in IT and knowledge in Drones is an asset

What you’ll do

Develop and execute marketing strategies, lead the marketing team, and oversee research, budgets, campaigns, brand messaging, and product launches. Collaborate with sales, product, and executive teams, and monitor campaign performance, ROI, and KPIs.

Requirements

A bachelor’s degree in Marketing, Business, Communications, or a related field is required; a master’s degree is preferred. Candidates should have at least eight years of progressive marketing experience, including three years in leadership, along with multi-channel strategy experience, analytical ability, communication and project management skills; IT and drone knowledge are assets.

Listed skills

• Team Leadership · Preferred
• Marketing Communications · Preferred
• Cross-Functional Collaboration · Preferred
• Campaign Management · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• Team Leadership
• Digital Marketing
• Content Marketing
• Brand Management
• Marketing Communications
• Market Research
• Competitive Analysis
• Budget Management
• Cross-Functional Collaboration
• Campaign Management
• Media Outreach
• Marketing Analytics
• Data-Driven Decision-Making
• Project Management
• Storytelling

Job areas

• Marketing
• Management & Leadership
• Technology

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