Amanda Johnstone

Strategy Intern at Ethnicity Matters, supporting the planning and execution of the Taste of the Danforth Festival through budget tracking, project documentation, sponsorship integration and the preparation of decks and briefing materials. Earlier roles include Fan Services Intern with the Brantford Bulldogs, Campus Events Ambassador at the University of Toronto, taking the lead on accessibility protocols, and Social Media Coordinator at Upper Village BIA. Holds a Public Relations Certificate from Humber Polytechnic and a Bachelor of Arts from the University of Toronto, and works with media relations, media monitoring, strategic writing, press releases, media kits, event logistics and Meltwater.

• ability to adapt to many situations
• Ability to stay calm in difficult situations
• Ability to work under pressure
• Able to manage multiple projects
• Accuracy
• Adobe
• Adobe Illustrator
• Adobe Photoshop
• Attention to detail
• Brand Design
• Brand Strategy
• Canva
• Content Planning
• Event Logistics
• Google Suite
• Multitasking
• Project management
• Team Leadership
• Time management

1. Strategy Intern

   Ethnicity Matters

   Jan 2026 to Present

   Toronto

   Key Responsibilities: Support the planning and execution of the Taste of the Danforth Festival. Coordinate administrative tasks including budget tracking and project documentation. Assist with sponsorship integration and preparation of decks and briefing materials. • Welcomed 1.8 million to the revival of the Taste of the Danforth • Led volunteer recruitment and training of 42 volunteers • Advanced the recruitment of 15 sponsors and 6 media sponsors

2. Fan Services Intern

   Brantford Bulldogs

   Sep 2024 to Apr 2025

   Brantford

   Key Responsibilities: Supported game-day operations, including fan engagement, setup/tear-down, game-day sheets, media table management, and season-ticket initiatives. • Engaged with up to 2,000 fans each game • Assisted 25 ushers with game-day-related issues • Took point on arena preparation and fan interactions

3. Social Media Coordinator

   Upper Village BIA

   Sep 2022 to Dec 2022

   Toronto

   • Created social media posts to increase engagement in the Upper Village BIA, producing 2-3 posts per day.

4. Campus Events Ambassador

   University of Toronto

   May 2022 to Oct 2025

   Toronto

   Key Responsibilities: Supported logistics and administration for major campus events, providing guest services, accessibility coordination and general event support. • Interacted with 1,700 guests each event • Trained and assisted up to 30 ushers per event • Became the lead on all accessibility protocols

1. Humber Polytechnic

   Public Relations Certificate, Public Relations

   2025 to 2026

   Courses included: Strategic Communications, Media Relations, Graphic Design, Event Planning and Digital Media; Ethics Certificate (2025)

2. University of Toronto

   Bachelor of Arts

   2021 to 2025

• Ethics Certificate

  Humber Polytechnic