Marketing Manager, Visual Content and Design

Job summary

Lead the development of all visual content and brand assets to ensure creative consistency across print and digital platforms. Manage the resort's photography and video library while supporting digital marketing campaigns and social media activations.

Job details

Company Description Experience luxury, adventure, and the great outdoors at Fairmont Jasper Park Lodge; where the stunning Canadian Rockies are your backyard. Take your career to new heights while surrounded by breathtaking landscapes, world-class hospitality, and endless opportunities to explore. This is more than just a job, it’s a chance to live, work, and thrive in a place like no other. Join us and make every day an unforgettable adventure! Job Description We are seeking a visually driven Marketing Manager with a strong foundation in graphic design and content creation to bring our storytelling to life. You’ll play a key role in shaping the resort’s creative output by developing beautiful, brand-aligned assets that support campaigns, elevate our digital presence, and visually express our repositioning journey. If you thrive at the intersection of design, strategy, and storytelling, we want to hear from you. What you will be doing: Reporting to the Director, Marketing, responsibilities and essential job functions include but are not limited to the following: Graphic Design & Brand Visuals Lead the development of all visual content, ensuring creative consistency and brand alignment across platforms Create compelling visual content across print and digital platforms, leading the production of marketing collateral, video content, photography, social media assets, email creative, signage, menus, brochures, and other guest-facing communications. Support resort-wide initiatives with visually compelling materials that reflect luxury positioning and renovation milestones Collaborate with photographers, videographers, and creative agencies to maintain a refined, world-class aesthetic Manage and maintain the resort’s photography, video, and creative asset library while ensuring a consistent visual identity and brand standards across all print, digital and guest-facing touchpoints Digital Marketing & Content Strategy Design and optimize creative assets for digital campaigns, hotel websites, OTA listings, and paid advertising Enhance the visual appeal of our digital channels to drive engagement and increase conversion Partner with the Regional Digital Marketing Team and Revenue Management to ensure creative assets align with performance goals Social Media & Campaign Support Design and curate engaging visual content for social platforms including Instagram, Facebook, LinkedIn, TikTok, and X Support social media activations through stories, reels, and branded visuals Track visual engagement performance and iterate on content to improve reach and impact Event Marketing & Visual Storytelling Support the visual marketing of property activations, culinary events, seasonal campaigns, and luxury guest experiences Assist in documenting and showcasing influencer stays and press events through curated visual assets Create visually impactful presentations and marketing collateral for internal and external stakeholder Qualifications Your experience and skills include: 3–5 years of experience in graphic design, visual content creation, or marketing—ideally in luxury hospitality, travel, or lifestyle brands Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier Pro), Canva, and Microsoft 365 Solid understanding of branding principles and luxury aesthetics Hands-on experience with CMS platforms (WordPress, WIX, Adobe Experience Platform), email platforms, and social media management tools Excellent visual storytelling and layout skills; motion graphics or video editing skills are a plus Demonstrated ability to balance overlapping creative requests from multiple stakeholders while delivering high-quality work on time and on brand. Strong copywriting and content ideation skills considered an asset GA4 or digital marketing certifications are an advantage Flexible and collaborative mindset, with a strong eye for detail and design trends Willingness to work evenings and weekends to support special events and activations Additional Information Job Perks & Benefits: Join our team and enjoy a range of exclusive colleague perks, including complimentary upgrades, extended stays, discounted stays across Fairmont & Raffles properties, special dining and wellness discounts, and added luxuries to enhance your experience. We believe in taking care of our team, ensuring that your hard work is rewarded with exceptional benefits. In addition, What is in it for you: Annual salary of $67,000 to $72,000 Subsidized staff accommodation provided on-site for full time status employees One complimentary meal per shift in our staff cafeteria Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics for full time permanent status employees Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Banff & Whistler Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Jasper Park Lodge Golf Courses. About the Application Process: At Fairmont, we want to bring out your highest potential. Shortly after applying, you will receive an email from our partner AssessFirst prompting you to create a profile and complete a questionnaire. This is a mandatory step for your candidacy to be considered as it enables us to explore your compatibility with this role and our culture of luxury excellence. Apply Today: Whether you're just launching your career or looking for a new adventure, we invite you to visit https://www.jasperparklodgejobs.com to learn more about Fairmont Jasper Park Lodge and the extraordinary opportunities that exist within our resort! Want to learn more about this opportunity? View the complete job description by clicking this link: Marketing Manager - Visual Content and Design.pdf We encourage you to let us know if you require any accommodations through the application or recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: [email protected] Job-Category: Sales & Marketing Job Type: Permanent Job Schedule: Full-Time

What you’ll do

Lead the development of all visual content and brand assets to ensure creative consistency across print and digital platforms. Manage the resort's photography and video library while supporting digital marketing campaigns and social media activations.

Requirements

Requires 3-5 years of experience in graphic design or visual content creation, preferably within the luxury hospitality or lifestyle sectors. Proficiency in Adobe Creative Suite and a strong understanding of branding principles are essential.

Benefits

• Subsidized staff accommodation
• Complimentary meal per shift
• Medical insurance
• Vision insurance
• Dental insurance
• Mental health support
• Orthodontics
• Defined contribution pension plan
• Employee travel program
• Food and beverage discounts
• Fitness centre access
• Spa discounts
• Golf course discounts

Listed skills

• Layout Design · Preferred
• Illustrator · Preferred
• Photoshop · Preferred
• Canva · Preferred
• Graphic Design · Preferred
• InDesign · Preferred
• Visual Storytelling · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Graphic design
• Content creation
• Adobe Creative Suite
• Photoshop
• Illustrator
• InDesign
• Premiere Pro
• Canva
• Visual storytelling
• Brand management
• Social media management
• Digital marketing
• Video editing
• Copywriting
• CMS management
• Layout design
• Event Marketing
• Brand Alignment
• Digital Marketing Certification
• Canva (Software)
• Driving Engagement
• Adobe Experience Platform (AEP)
• Microsoft 365
• Email Service Providers
• Ideation
• Digital Channels
• Visual Assets
• Motion Graphics
• Visual Storytelling
• Social Media Management
• Aesthetics
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Photography
• Mental Health
• Brochures
• Communication
• Content Creation
• Design Strategies
• Digital Marketing
• Discounts And Allowances
• Sales
• Graphic Design
• Marketing
• Marketing Collateral
• Marketing Management
• Milestones (Project Management)
• Orthodontics
• Presentations

Job areas

• Marketing
• Creative & Media
• Hospitality
• Art & Design
• Management & Leadership
• Marketing and Design Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers

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