Personal Banking Officer
- Toronto, ON
- On-site
- Posted Aug 17, 2026
- 1 position
$52,000–$55,000 / year
Opens an external site
- Employment type
- Full-time
- Experience level
- Mid-level · 3+ years
- Minimum education
- Professional degree
- Posting language
- English
- Working hours
- 38 hours per week
Job summary
The Personal Banking Officer is responsible for proactive outbound calling to members to identify financial needs and promote banking products. They manage a portfolio of business and community accounts while providing financial advice and meeting established sales targets.
Job details
Company: Alterna Savings & Credit Union Ltd. Location: 1 The East Mall Crescent Toronto, On M9B 6G8 Job Type: Full time Target Salary Range: $52,000 - $55,000 The compensation for this position is determined by a combination of skills, experience and is aligned to the market in which the job is posted. Your recruiter will provide additional details about our total rewards package during the hiring process. Vacancy Status: This is a existing position SCOPE OF POSITION: The Personal Banking Officer is the lead role involved in outbound, banker-initiated contact of members using in branch renewal lists, branch and marketing lead lists. The focus of this role is to contact and meet with designated members in an effort to understand and meet their overall banking needs, consolidate share of wallet and refer to more senior bankers. Sales are driven by appointments generated from the pro-active calling and up selling of referrals that have been provided by other sales professionals. Contributes to meeting team sales plan and related activities through effective assessment of member financial needs. Provides product and service solutions (of medium to high complexity in both credit and investment) through effective interviewing and probing, delivering financial advice designed to satisfy the member’s total financial needs. Recognizes and acts on referrals and sales opportunities and maintains relationships with business partners to optimize business opportunities and referrals. Major Responsibilities: * Contributes to the growth and on-going maintenance of the business and community portfolio * Sources, receives, investigates, and analyzes requests for products from a variety of sources, including individual accounts, commercial accounts, non-member/client business entities, Associations, Co-Operatives, Not-for-Profit organizations, direct and indirect competitors * Manages Alterna’s business relationships including commercial accounts, Co-Operatives, Not-for-Profit organizations. * Meet sales targets by delivering products and services that puts the member’s needs first. * Proactively promote/sell and deliver a full range of banking products and services to meet our member’s needs. * Follow sales and service model by attending and actively participating in branch meetings, huddles, initiatives and campaigns. * Maximizes sales opportunities by using effective sales interviewing skills that uncover longer term financial member needs. * Provide financial advice to members with investment/credit needs requiring moderate financial solutions, using Alterna’s financial calculators. * Acquire and refer potential high value member relationships to internal and external partners. * Maintain a working knowledge and understanding of all products and services we offer and keep up to date with procedural changes. * Understand and apply risk-based pricing models and use rational pricing discretion to ensure every customer is profitable. * Uses sales and service tools to support member interactions * Develop and implement a proactive member call plan. * Follow through on self generated sales and retention leads. * Follow through on referrals from other internal staff. * Identify and set personal development plan and complete activities set in plan. * Actively participate in regular coaching sessions. * Compliant with anti money laundering guidelines * Perform other duties as assigned. Expectations / Outcomes: * Meets contact commitments as defined by sales plan * Meets sales objective as defined by sales plan * Satisfies members short and longer term financial needs of members * Identify and duly note any exceptions to policy and procedures when recommending approval for credit Qualifications: * Education / Certification / Experience: * Post secondary education combined with 3 years related experience in a financial institution or an equivalent combination of education and experience * Proven track record in sales * CSC or IFIC course completed or obtained within 12 months * As part of continuing education enrolled in Financial Planning or other similar type programs * Experience in providing credit solutions Knowledge / Skills: * Requires above average knowledge and skills as relates to: analytical and inter-personal skills, general business knowledge, and mathematical aptitude * Detailed working knowledge of investment and good knowledge of lending and mortgages sufficient to analyze member’s needs, explain features and benefits and place the product for the members * Sound knowledge of various computer applications such as Excel, Word etc * Good knowledge of the sales process and strong communication skills to interview effectively to uncover member needs * Good problem-solving skills sufficient to identify, analyze and resolve complex member issues/problems * Solid negotiation skills to deal with member solutions and sales About Alterna Savings Alterna Savings and Credit Union Limited (Alterna) has delivered The Good in Banking® for over 115 years creating financial services that transform lives for the better, all while giving back to our community. Alterna is made up of Alterna Savings and Credit Union Limited and its wholly owned subsidiary, Alterna Bank. Alterna is the first full-service, member-owned cooperative financial institution outside Quebec, sharing its expertise with over 210,000 members through a network comprised of 40 branches across Ontario, a call centre and multiple digital channels. Members and customers also benefit from an industry-leading online brokerage and investment management services. To learn more about Alterna Savings, please visit alterna.ca [https://www.alterna.ca/en/personal], X [https://twitter.com/alternasavings], Facebook [https://facebook.com/alternasavings], Instagram [https://www.instagram.com/alternasavingscu/], or LinkedIn [https://ca.linkedin.com/company/alterna-savings]. Working at Alterna We are incredibly proud of our corporate culture, embodying our core values: Collaboration, Integrity, and Respect, where everyone works together towards a common goal; the financial wellbeing of our employees, members, and customers. This commitment has earned us several prestigious employer awards, including the National Capital Region's Top Employers award for nine consecutive years. * We appreciate all applicants; however, preference will be given to candidates who most closely meet the qualifications, key skills, and competencies outlined above. * Alterna is compliant with the Ontarians with Disabilities Act and our team strives to provide an accessible accommodation experience. If you have a disability and require accommodations during the recruitment process, please contact our Recruitment Team and let us know how we can accommodate you. * Alterna does not currently use Artificial Intelligence (AI) to screen, assess, or select applicants
What you’ll do
The Personal Banking Officer is responsible for proactive outbound calling to members to identify financial needs and promote banking products. They manage a portfolio of business and community accounts while providing financial advice and meeting established sales targets.
Requirements
Candidates must have post-secondary education combined with at least 3 years of experience in a financial institution. A proven track record in sales and completion of or enrollment in CSC, IFIC, or Financial Planning programs is required.
Listed skills
- Customer service · Preferred
- Problem solving · Preferred
- Sales · Preferred
- Communication · Preferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Sales
- Financial advice
- Relationship management
- Analytical skills
- Interpersonal skills
- Mathematical aptitude
- Investment knowledge
- Lending
- Mortgages
- Negotiation
- Problem-solving
- Communication
- Anti-money laundering
- Customer service
- Business development
- Financial Advising
- Calculators
- Banking Products
- Interviewing Skills
- Digital Channels
- Follow Through
- Artificial Intelligence
- Investments
- Retail Banking
- Mortgage Loans
- Financial Services
- Financial Planning
- Investment Management
- Marketing
- Problem Solving
- Mathematics
- Investing Online
- Proactivity
- Coaching
- Risk-Based Pricing
- Sales Process
- Upselling
- Anti Money Laundering
Job areas
- Finance & Accounting
- Sales
- Retail
- Customer Service & Support
- Personal Banking Officer
- Financial Services Representative
- Technical and Medical Sales Professionals (excluding ICT)
- Securities, Commodities, and Financial Services Sales Agents
More jobs you can apply to directly
Similar opportunities posted by employers hiring on Jobs.ca, with no external application form.
Bédard Ressources Humaines
Table Games Trainer #1414
SponsoredDirect employerEasy Apply- On-site
- Posted Sep 8, 2026
Government of Yukon
Legal Counsel
SponsoredDirect employerEasy Apply- On-site
- Posted Sep 4, 2026
Government of Yukon
Legal Counsel
SponsoredDirect employerEasy Apply- On-site
- Posted Sep 4, 2026
