REGIONAL MARKETING MANAGER

Job summary

The Regional Marketing Manager will partner with dealership leadership to develop and execute effective, dealership-specific marketing strategies. This role involves analyzing performance data, coordinating with internal creative teams, and managing campaigns across various digital and traditional channels.

Job details

REGIONAL MARKETING MANAGER Location: Kelowna, BC preferred; Edmonton, AB considered Work Arrangement: Hybrid | Regular travel throughout BC & Alberta About the Role Bannister Automotive Group is looking for an experienced Regional Marketing Manager to support a portfolio of dealerships across Western Canada. This relationship-focused role works closely with dealership leadership and our internal marketing team to develop effective, dealership-specific marketing strategies. You’ll get to know each store’s business, customers, inventory, market and goals, then turn those insights into practical marketing plans, campaigns and recommendations. What You’ll Do * Partner with General Managers and dealership leadership to understand business priorities and marketing needs. * Develop dealership-specific marketing plans and campaign recommendations. * Identify opportunities using performance data, inventory, seasonality, customer behaviour and local market conditions. * Coordinate campaigns with internal creative, digital, media, web, content and analytics teams. * Review advertising, website, CRM, lead and campaign performance and recommend next steps. * Support CRM, email, SMS, retention and customer lifecycle initiatives. * Assist with OEM programs, co-op requirements, vendors and brand standards. * Provide clear performance updates and recommendations to dealership and senior leadership. * Regularly visit dealerships throughout BC and Alberta to build relationships and stay connected to the business. What You Bring * 3+ years of automotive marketing experience, ideally within a dealership, dealer group or automotive retail environment. * Strong understanding of dealership operations, inventory, lead generation, fixed operations and OEM programs. * Experience with digital advertising, websites, CRM, email, SMS, social media and integrated marketing campaigns. * Strong understanding of marketing performance metrics, including conversion, CPL/CPA, lead quality and ROI. * Excellent written, verbal and presentation skills. * Strong analytical, organizational and project-management abilities. * Exceptional attention to detail and the ability to manage multiple priorities. * A proactive, relationship-focused approach with strong business judgement. * Ability and willingness to travel regularly throughout BC and Alberta. What Success Looks Like You’ll be a trusted marketing partner to the dealerships you support—bringing forward relevant ideas, translating data into practical recommendations, communicating clearly and ensuring campaigns are delivered accurately and effectively.

What you’ll do

The Regional Marketing Manager will partner with dealership leadership to develop and execute effective, dealership-specific marketing strategies. This role involves analyzing performance data, coordinating with internal creative teams, and managing campaigns across various digital and traditional channels.

Requirements

Candidates must have 3+ years of automotive marketing experience and a strong understanding of dealership operations and digital marketing tools. Excellent analytical, communication, and project management skills are required, along with the ability to travel regularly throughout BC and Alberta.

Listed skills

• Data analysis · Preferred
• Campaign Management · Preferred
• Social Media Marketing · Preferred
• Communication Skills · Preferred
• Project management · Preferred
• Business development · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Automotive Marketing
• Marketing Strategy
• Digital Advertising
• CRM
• Lead Generation
• Data Analysis
• Project Management
• Relationship Management
• Email Marketing
• Social Media Marketing
• Performance Metrics
• Campaign Management
• Strategic Planning
• Business Development
• Communication Skills
• Analytical Skills
• Customer Relationship Management
• Communication
• Customer Lifecycle Management
• Leadership
• Marketing
• Integrated Marketing Communications
• Marketing Strategies
• Internal Communications
• Marketing Performance Measurement And Management
• Marketing Management
• Marketing Co-Operations
• Operations
• Presentations
• Verbal Communication Skills
• Detail Oriented
• Business Priorities

Job areas

• Marketing
• Management & Leadership
• Retail
• Data & Analytics
• Sales
• Regional Marketing Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers

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