Channel Business Manager

Job summary

The Channel Business Manager develops and maintains relationships with key partners to drive sales growth and implement strategic go-to-market initiatives. They are responsible for educating partners on product positioning, managing the partner-led pipeline, and coordinating cross-functional efforts to enhance partner satisfaction.

Job details

REQ ID # 27-0443 Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level. Barracuda MSP is on the cutting edge of data security, delivering an exceptional customer experience for its channel partners. Serving over 2000 partners, and nearly 40,000 small businesses, Barracuda MSP is helping to ensure that no small business goes out of business from data loss. We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability. Envision yourself at Barracuda: The Channel Business Manager is responsible for developing and maintaining relationships with Barracuda’s key partners, guiding them to position Barracuda’s products and solutions appropriately, setting strategic sales growth goals in collaboration leadership. They implement policies to optimize channel operations and leads initiatives to enhance partner performance and satisfaction. What you’ll be working on: * Build and maintain strong relationships with Barracuda’s strategic partners and industry influencers to identify and develop new business opportunities. * Collaborate with internal stakeholders, including channel leadership, to support strategic goals and ensure alignment with the company’s vision. * Develop and execute go‑to‑market strategies for assigned partners, clearly articulating the value of Barracuda’s platforms and services. * Educate and enable partners on how to position and sell Barracuda products effectively through training, presentations, and ongoing support. * Lead cross‑functional coordination for partner‑focused initiatives that enhance engagement, performance, and satisfaction. * Partner with marketing and sales teams to support the execution of large‑scale campaigns that drive brand awareness and revenue growth. * Identify opportunities for process improvements within the channel ecosystem and contribute recommendations that support innovation and competitiveness. * Provide strategic support to the channel sales team by managing key accounts, developing retention strategies, and ensuring partner success. * Own and actively manage a partner‑led (MSP) pipeline, ensuring strong deal hygiene and accurate forecasting. What you bring to the role: * 5+ years of relevant experience preferred * BA/BS degree; or equivalent work experience * Channel experience required; MSP experience a plus * Customer Success/Partner Success preferred * Cybersecurity or related industry experience strongly preferred * Proficient with corporate productivity and web presentation tools - Salesforce or similar CRM experience is strongly preferred * Partner Relationship Management * Excellent presentation, verbal and written communications skills * Strong listening and presentation skills * Ability to multi-task, prioritize, and manage time effectively What you’ll get from us A team where you can voice your opinion, make an impact, and where you and your experience are valued. * Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. * Equity, in the form of non-qualifying optionHigh-quality health benefits * Retirement Plan with employer match Career-growth opportunities * Flexible Time Off and Paid Time Off benefits * Volunteer opportunities The anticipated on-target earnings range for this role is on target earning (OTE) CAD 120,000 - 160,000. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws. #LI-Hybrid

What you’ll do

The Channel Business Manager develops and maintains relationships with key partners to drive sales growth and implement strategic go-to-market initiatives. They are responsible for educating partners on product positioning, managing the partner-led pipeline, and coordinating cross-functional efforts to enhance partner satisfaction.

Requirements

The role requires 5+ years of relevant experience, preferably with a background in MSPs and cybersecurity. Candidates must possess a bachelor's degree or equivalent experience, along with strong proficiency in CRM tools and excellent communication skills.

Benefits

• Health benefits
• Retirement plan with employer match
• Equity
• Flexible time off
• Paid time off
• Volunteer opportunities
• Internal mobility

Listed skills

• Salesforce · Preferred
• CRM · Preferred
• Communication Skills · Preferred
• Account Management · Preferred
• Forecasting · Preferred
• Cross-Functional Coordination · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Channel management
• Partner relationship management
• Sales strategy
• Go-to-market strategy
• MSP experience
• Cybersecurity
• Salesforce
• CRM
• Presentation skills
• Communication skills
• Strategic planning
• Account management
• Forecasting
• Cross-functional coordination
• Customer success
• Customer Success Management
• Channel Sales
• Security Solutions
• Time Off Management
• Brand Awareness
• Customer Relationship Management
• Customer Service
• Cyber Security
• Data Security
• Sales
• Leadership
• Marketing
• Innovation
• Multitasking
• Operations
• Partner Relationship Management
• Presentations
• Time Management
• Writing
• Process Improvement
• Revenue Growth
• Coordinating

Job areas

• Sales
• Technology
• Management & Leadership
• Security & Safety
• Customer Service & Support
• Channel Business Manager
• Channel Account Manager
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

More jobs from Barracuda