Marketing Manager

Job summary

Develop and execute brand strategies, promotional campaigns, product launches, and integrated demand-generation programs for ophthalmology and respiratory products. Create sales and customer-facing materials, analyze customer segments and brand performance, support sales training, and coordinate meetings and trade shows.

Job details

Introduction Brunel is partnering with a growing specialty pharmaceutical organization to recruit a Marketing Manager supporting ophthalmology and respiratory brands. This individual will develop and execute brand, promotional and demand-generation initiatives while partnering closely with internal teams, the sales organization and external stakeholders. Responsibilities Develop, produce, and deliver advertising and promotional initiatives that maximize marketing effectiveness. Create marketing materials, including brochures, advertisements, posters, technical sheets, sales presentations, and selling tools. Identify advertising opportunities and develop campaigns and promotions that support sales growth and brand awareness. Develop and execute operational marketing plans aligned with business objectives. Support the evaluation of new product opportunities and contribute marketing insight to business decisions. Plan and coordinate sales, product-positioning, and competitive tactical training. Identify and analyze customer segments and develop customer-focused initiatives. Develop, implement and evaluate strategic marketing and sales programs for the sales force and customers. Develop brand forecasts and track brand performance against objectives. Execute integrated demand-generation programs across traditional, digital, and social media channels. Develop online marketing strategies and metrics to measure social media effectiveness. Develop and execute product launch strategies and plans for new products. Provide strong advertising, brand and promotional expertise, with a focus on accurate and high-quality execution. Support meetings and trade shows, including contact development, schedules, assignments, and customer communications. Requirements University degree required. At least 6 to 8 years of hands-on pharmaceutical marketing experience in ophthalmology and respiratory. Experience marketing pharmaceuticals or medical products within hospital and healthcare settings is an asset. Product launch experience is required. Ability to translate technical and product information into training, promotional materials and effective selling tools. Strong ability to partner with sales teams and sales leadership to develop brand strategies. Strong communication skills and confidence engaging physicians, executives and business partners. Advanced proficiency with Microsoft Office; experience with social media tools and web marketing is an asset. Strong organization, time management and prioritization skills, with the ability to manage multiple deadlines. Creative, detail-oriented, entrepreneurial and results-focused approach. Ability to work independently and collaboratively in a changing environment while maintaining accuracy and attention to detail. What We Offer Why apply through Brunel? Finding the next step in your career can be a full-time job in itself. We manage the process for you: from submitting your resume to coordinating interviews to extending offers and assisting with onboarding. We’ll get you going while you get on with the job. About Us Brunel has a reputation for working with some of the best in the business. That’s what we continually strive for. Over 45 years, we’ve created a global network of interesting clients and talented individuals working together through a vast array of services.

What you’ll do

Develop and execute brand strategies, promotional campaigns, product launches, and integrated demand-generation programs for ophthalmology and respiratory products. Create sales and customer-facing materials, analyze customer segments and brand performance, support sales training, and coordinate meetings and trade shows.

Requirements

Requires a university degree and 6 to 8 years of hands-on pharmaceutical marketing experience in ophthalmology and respiratory, including product launch experience. Candidates should be skilled at translating technical information into effective marketing and sales tools, partnering with sales teams, communicating with healthcare stakeholders, and managing multiple priorities.

Listed skills

• Brand Strategy · Preferred
• Microsoft Office · Preferred
• Social Media Marketing · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Pharmaceutical Marketing
• Brand Strategy
• Advertising
• Promotional Campaigns
• Demand Generation
• Product Launches
• Marketing Planning
• Sales Enablement
• Customer Segmentation
• Brand Forecasting
• Digital Marketing
• Social Media Marketing
• Competitive Analysis
• Product Positioning
• Microsoft Office
• Physician Engagement

Job areas

• Marketing
• Management & Leadership
• Healthcare
• Sales

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