Senior Paid Media Strategist

Job summary

Develop and execute comprehensive paid media strategies to drive lead generation across various digital channels. Serve as the primary client lead, overseeing campaign performance, reporting, and cross-functional collaboration.

Job details

We are seeking a highly skilled Senior Paid Media Strategist & Planner to join a growing paid media team. This role is designed for a strategic expert with a proven track record of driving lead generation campaigns in sectors with complex decision-making paths, such as higher education or financial services. Sitting at the intersection of strategy, client partnership, and campaign oversight, you will translate business objectives into actionable media strategies while leading client communications. While this is not a purely execution-focused role, you will leverage your deep platform knowledge to perform quality assurance, extract meaningful insights, and validate recommendations before they reach the client. This position offers a flexible work environment, allowing you to choose a remote, hybrid, or in-office workspace. Candidates should be located within driving distance to London, Ontario. There may also be needs to travel to Toronto for client meetings. Responsibilities Strategy Development: Translate client objectives into comprehensive paid media strategies across search, social, programmatic, and video, ensuring alignment with nurture sequences, CRM handoffs, and sales processes. Targeting & Planning: Utilize consumer research and data insights to develop detailed recommendations for audiences, channel mix, placements, and KPIs across all stages of the marketing funnel. Campaign Oversight: Monitor campaign pacing and performance, identifying optimization opportunities to improve lead volume, quality, and efficiency. Client Leadership: Serve as the primary media lead and account contact, directing performance reviews and strategic recommendations with transparency. Performance Reporting: Develop measurement frameworks tied to lead generation KPIs and lead Quarterly Business Reviews (QBRs) to present performance insights and forward-looking recommendations. Quality Assurance: Review and QA team work to maintain high output quality and reduce errors. Cross-Functional Collaboration: Act as the bridge between paid media and internal teams (creative, CRO, analytics) to ensure integrated campaign execution and messaging tailored to high-intent audiences. Requirements Experience: 5+ years of experience in paid media strategy, planning, or account leadership in an agency environment, with a specific focus on lead generation. Platform Proficiency: Strong hands-on experience managing campaigns across Google Ads, Meta Ads, LinkedIn, programmatic, and/or video platforms. Industry Knowledge: Experience working with clients in higher education, financial services, insurance, healthcare, or B2B industries. Analytical Skills: Deep understanding of full-funnel marketing, lead quality metrics (MQL/SQL, cost-per-qualified-lead), and the ability to turn data into strategic insights. Communication: Excellent client communication skills with experience presenting to senior stakeholders and leading strategic meetings. Technical Savvy: Experience with measurement frameworks, attribution models, and the integration of paid media with CRM systems. Nice-to-Haves: Familiarity with Google Analytics (GA4), Looker Studio, or BI platforms; experience with CRM platforms like Salesforce, HubSpot, or Slate; and background in B2B demand generation. If you are a solutions-driven Paid Media expert looking to lead strategic growth, we encourage you to apply today! Please submit your application detailing your relevant experience in lead generation and client management. Note: This posting is for existing and upcoming vacancies. Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

What you’ll do

Develop and execute comprehensive paid media strategies to drive lead generation across various digital channels. Serve as the primary client lead, overseeing campaign performance, reporting, and cross-functional collaboration.

Requirements

Requires 5+ years of experience in paid media strategy and account leadership within an agency environment. Candidates must possess strong platform proficiency and a deep understanding of full-funnel marketing and lead quality metrics.

Listed skills

• Performance Reporting · Preferred
• Quality assurance · Preferred
• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Media Strategy
• Lead Generation
• Google Ads
• Meta Ads
• LinkedIn Ads
• Programmatic Advertising
• Full-funnel Marketing
• Client Management
• Data Analysis
• CRM Integration
• Quality Assurance
• Performance Reporting
• Strategic Planning
• B2B Marketing
• Attribution Modeling

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Consulting

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