Marketing Specialist - Ad Creative & SEO Content (HYBRID)

ON
Hybrid
Posted Aug 16, 2026
1 position

Opens an external site

Employment type: Full-time
Experience level: Mid-level · 4+ years
Posting language: English
Working hours: 40 hours per week

Job summary

The Marketing Specialist will develop high-performing ad creatives for paid channels and write SEO-driven content to improve acquisition and engagement. They will also collaborate with cross-functional teams to ensure messaging accuracy and optimize landing pages for better conversion rates.

Job details

About Cloudcure Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes across Canada. Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content, helping us increase acquisition, engagement, and conversion across paid and organic channels. What You will Do Ad Creative & Performance Marketing Develop high-performing ad creatives for Meta, Google, TikTok, and other paid channels Write and iterate on ad copy, headlines, hooks, and CTAs based on performance data Collaborate with growth and marketing teams to test messaging, creatives, and formats Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS Translate healthcare concepts into clear, compliant, and compelling messaging SEO Content & Website Optimization Write and optimize SEO-driven blog content, landing pages, and website copy Conduct keyword research and align content with search intent Improve on-page SEO (headings, meta titles, descriptions, internal linking) Support content updates across core service pages and program pages Ensure content is accurate, patient-friendly, and aligned with healthcare standards Cross-Functional Collaboration Work closely with product, operations, and clinical teams to ensure content accuracy Align ad creative with landing pages to improve conversion rates Support campaign launches with cohesive messaging across paid and organic channels What Were Looking For 2-4+ years of experience in digital marketing, content marketing, or growth marketing Strong experience writing ad copy that converts Solid understanding of SEO best practices and content optimization Comfortable working with healthcare or regulated industries (or willing to learn) Data-informed mindset: you understand how creative impacts performance Strong writing skills with the ability to adapt tone for different audiences Experience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have) Nice to Have Experience in healthcare, wellness, or telehealth Familiarity with CRO principles and landing page optimization Basic design sense (Canva, Figma, or creative briefing experience) Experience working in startups or fast-moving environments Why Join Cloudcure Work on a product that directly improves patient access to care High ownership and real impact on growth Remote-first, collaborative team Opportunity to shape marketing foundations as we scale

What you’ll do

Requirements

Candidates should have 2-4+ years of experience in digital or growth marketing with strong ad copywriting and SEO skills. Familiarity with healthcare or regulated industries and proficiency in marketing tools like Google Search Console or Meta Ads Manager is highly preferred.