Rental Representative (Outside Sales)

Build your Career at Cooper Equipment Rentals We are looking for customer-oriented, motivated individuals to join our professional team. Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work. Why Work with Us? Perks! Competitive salary (base salary + commission structure) Company vehicle + fuel card Excellent benefit package with premiums paid by the company RRSP Match Safety-minded organization Stable, year-round employment Continuous training, learning and development opportunities Fun-loving work environment with strong social responsibility What You’ll Be Doing Duties and Responsibilities: Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals. Consistently generate qualified leads, build a strong pipeline, and close new rental business. Develop and maintain long-term relationships with contractors, project managers, and decision-makers. Meet and exceed monthly, quarterly, and annual sales targets. Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety. Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice. Negotiate rental agreements and pricing with confidence and professionalism. Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up. Accurately track activities, opportunities, and customer interactions in the CRM system. Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share. Provide exceptional customer service and support to ensure client satisfaction and long-term relationships. Analyze customer needs and requirements, and present customers with equipment rental solutions. Qualifications And Requirements What You’ll Bring to the Team Valid Class G driver’s license with a clean or satisfactory driver’s abstract (no more than three demerit points). You will be required to provide a copy of your updated driver’s abstract upon request. Minimum Grade 12 diploma or equivalent. Bachelor’s degree in a related field is an asset but is not required. Proven success in B2B Outside Sales with a hunter mindset—experience in the construction equipment rental industry or a related field is a strong asset. Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset. Product knowledge of a diverse range of construction equipment is an asset. Demonstrated track record of exceeding sales targets and consistently growing a territory. Excellent communication, negotiation, and relationship-building skills. Highly self-motivated, goal-oriented, and able to thrive in a competitive environment. Strong organizational and time-management skills; able to manage multiple priorities independently. Proficiency in Microsoft Office and CRM platforms; familiarity with SRM software is a plus. Team-player, with the ability to interact with both customers and colleagues in a professional manner. Note: The posted pay range reflects expected earnings including base salary + commission. The base salary for this position will be approximately $50,000.00 - $60,000.00 annually. Want to learn more about career opportunities at Cooper Equipment Rentals? Visit our Careers page to view Day in the Life videos cooperequipment.ca/careers. At Cooper Equipment Rentals, we believe our people are our greatest strength. We are committed to fostering an inclusive, respectful, and accessible workplace where everyone has an equitable opportunity to succeed. If you require an accommodation at any stage of the recruitment process, please let us know. We use AI-assisted technology to support parts of our recruitment process; however, all hiring decisions are made by our team using human judgment. #SJ1 Pay Range $85,000.00 - $100,000.00 annually Address 999 Progress Dr London, ON N6N 1B8

Proactively identify and pursue new rental business opportunities through cold calling, networking, and site visits. Develop long-term relationships with contractors and project managers while meeting monthly and annual sales targets.

Requires a valid Class G driver's license and a minimum of a high school diploma, with a bachelor's degree considered an asset. Proven success in B2B outside sales, specifically within the construction or equipment rental industry, is strongly preferred.

• Competitive salary • Commission structure • Company vehicle • Fuel card • Benefit package with premiums paid by the company • RRSP Match • Continuous training and development

• Time managementPreferred
• Customer servicePreferred

Identified from the job description. Confirm important requirements above.

• B2B Outside Sales
• Cold Calling
• Lead Generation
• Relationship Management
• Negotiation
• CRM Proficiency
• Market Analysis
• Customer Service
• Time Management
• Construction Equipment Knowledge

• Sales
• Construction
• Customer Service & Support
• Logistics

Minimum education

High school

Minimum experience

2+ years

Apply by

Sep 13, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Entry level