Dan Talos

Energetic pricing and product manager with 30+ years expertise in multinational telecom companies in Europe and North America, both in start-up and well established operations.Experience with the market leaders as well as with the market followers. Wireless, wireline, internet and cable TV companies. Demonstrated leadership abilities in product, brand, project management and pricing strategies. Managed people effectively as demonstrated by superior communications and collaborations skills among multicultural team members. Adaptable, eager to learn about technology and always looking for innovative solutions.Proficiency in English, French, Romanian, spoken and written. Specialties: Pricing and Product ManagementMarket Analysis and SegmentationCompetitive IntelligenceMarketing Strategies (acquisition and retention)Telecom - wireless, wireline, internet, TV, cable

• AgileAdvanced
• Attention to detailAdvanced
• Bilingual communicationAdvanced
• Business analysisAdvanced
• CommunicationAdvanced
• Customer serviceAdvanced
• Data analysisAdvanced
• JiraAdvanced
• LeadershipAdvanced
• Microsoft ExcelAdvanced
• OrganizationAdvanced
• Problem solvingAdvanced
• Product managementAdvanced
• Project managementAdvanced
• SalesAdvanced
• TableauAdvanced
• TeamworkAdvanced
• Time managementAdvanced

1. Product Manager TV / Video

   Cogeco Connexion

   Feb 2016 to Present

   Montreal, QC

   Reporting to Senior Manager, Product Marketing Evolution. • Act as SME for the video product on the largest business transformation the company experienced. • Manage TV channels / packages and receivers. • Coordinate with Sales, Marketing Communication, Public Relation, Call Center and Regulatory Affairs team. • Liaise with Operations and Technical teams. • Perform an an agile environment, working within an Agile Squad, with an understanding of backlog refinement and user story creation in Jira/Atlassian.

2. Pricing Manager

   Cogeco Connexion

   Aug 2010 to Feb 2016

   Pricing Manager - Product Management - TV and Multi-Product (Internet, Phone, TV) • Managed price changes and promotions with a value based strategic approach • Optimized product pricing and packaging to increase profitability • Simplified packaging and bundles to improve clarity for customers and sales force • Gathered, analysed and recommended actions based on competitive intelligence information • Developed business cases for product evolution and presented recommendations to senior executives

3. Marketing Manager - Retention

   Rogers Cable

   Sep 2009 to Aug 2010

   Reporting to Retention and Life-Cycle Senior Business Manager. Enhance business retention price plans portfolio to perform against competitors. Develop and implement multiple reactive initiatives. • Manage and deliver retention initiatives in support of the Rogers Cable strategic plan. • Created post implementation review programs (PIR) to better asses the impact of the retention offers • Developed and implemented incentive programs for customer service representatives leading to an increase of the save rate. • Contributed towards achievement of the lowest all time ever churn rate for 2009 • Monitor and maintain competitive information; meet strategic competitive positioning, cost control objective, revenue and margin objectives • Create retention price plans for residential and business clients (B2C and B2B)

4. Pricing Manager - Marketing

   Fido Solutions Inc / formerly Microcell

   Jan 2005 to Jan 2009

   Reporting to Business Manager Pricing / Pricing Director. Manage wireless price plans to support customer acquisition campaigns and meet revenue targets. Develop and implement strategic marketing plans. • Developed and launched Shared plans that became Fido’s main promotional story. It reached 24% of the new acquisitions versus 15% target • Created a competitive analysis tool (value based pricing) adopted by all senior management • Increased revenue per user (ARPU) by 20% and decreased churn by 42% • Contributed to the launch of innovative UMA, video calling, Windows mobile and 3G / HSPA data services • Successfully delivered a multi department Urban plan project leading a team of 22 people from 13 different departments within the 6 months time line • Participated to the iPhone launch as well to the Fido’s re-branding and re-pricing on a dual brand strategy

5. Senior Business Account Support / Sales Representative

   Rogers Telecom (formerly Sprint Canada)

   Jan 2001 to Jan 2005

   Reporting to Customer Care Manager. Sales and customer service for B2B and B2C accounts (internet, land lines, long distance, VoIP) • Surpassed sales objectives for 2 years in a row (300% over target) for DSL, fixed lines and VoIP by executing an innovative strategy • Contributed towards the re-design of invoices which increased customer satisfaction and decreased company costs by $350,000 / year

6. Regional Sales Manager

   Orange Romania / Mobil Rom

   Jan 1996 to Jan 2000

   Reporting to National Sales Manager. Select and manage 150+ points of sales and distribution channel in 10 regions and trained their personnel. Manage a team of 4 sales specialists. • Established the best wireless distribution channel in the country even if launching services after our main competitor, which exceeded the sales targets by 30% yearly • Implemented a sales team that demonstrated sustained sales performance over the years • Recruited, expanded and managed strategic dealer accounts which granted me special recognition from the sales director and VP of sales

7. Regional Sales Manager

   Telefonica Romania / Telemobil

   Jan 1994 to Jan 1996

   Reporting to Country Manager. Plan the sales strategy for both residential and business segments and supervised a regional sales team • Developed, tailored and implemented a training program for sales reps which resulted in an increase in sales of 14% for the year 1995

1. UQAM | Université du Québec à Montréal

   MBA, Business Administration

   2002 to 2004

2. Babeș-Bolyai University

   Postgraduate Degree, Business Administration and Management, General

   1994 to 1996

3. Gheorghe Asachi Technical University of Iași

   Engineer, Industrial Engineering

   1988 to 1993

• Certified Pricing Professional

• MBA

• Becoming a Product Manager

• Dan Ariely on Making Decisions