Lead Game Product Manager - EA Sports FC

Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Lead Game Product Manager, Game Product Management - EA SPORTS™ FC EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games. After nearly 30 years of creating genre-defining, interactive football experiences with the world's biggest football entertainment platform, EA SPORTS FIFA, we are soon beginning an exciting new era. EA SPORTS FC will become the future of football from EA SPORTS – as we strive to take global football experiences to new heights, on behalf of football fans everywhere. With more opportunity than ever to innovate and create new, authentic experiences that bring joy, inclusivity, and immersion to a global community of fans, we invite you to join us and pioneer the future of football with EA SPORTS! The Lead Game Product Manager will partner closely with Product leadership to identify and drive some of FC’s most important growth opportunities, with an initial focus on acquisition, early retention, and business model evolution. This is a senior individual contributor role with significant ownership and influence. You will identify and size opportunities, develop hypotheses, build business cases and product strategies, and align cross-functional teams around a path forward. You will bring together player insights, data, market context, and business considerations to determine where Product can have the greatest impact. Your Responsibilities Identify, evaluate, and lead high-impact growth opportunities across FC, with an initial focus on acquisition, early retention, and business model evolution. Take complex and ambiguous growth opportunities from problem definition through opportunity sizing, hypothesis development, strategy, roadmap, and execution. Develop a deep understanding of player journeys, behaviours, motivations, and friction points using quantitative and qualitative insights. Apply opportunity sizing, AEM/LTV economics, retention and conversion funnels, forecasting, and scenario analysis to inform product and investment decisions. Develop hypotheses and experimentation strategies, including success metrics, measurement plans, A/B tests, and post-launch evaluation. Build product strategies, roadmaps, and business cases that connect player needs with measurable business outcomes. Prioritize opportunities and sequence investments based on expected player impact, business value, strategic fit, learning potential, and execution requirements. Partner across product, development, analytics, marketing, commercial, and other cross-functional teams to align priorities and mobilize teams around shared player and business outcomes. Frame complex decisions for senior leadership, clearly communicating recommendations, assumptions, trade-offs, risks, and expected outcomes. Use data and evidence to challenge assumptions, identify new opportunities, and improve product decisions. Monitor product performance, player behaviour, market dynamics, and emerging business models to identify opportunities for continued growth. Create clear and compelling product narratives, strategies, and execution plans that enable teams to move from insight to action. Contribute to the growth of the Product Management craft across FC through strong product judgment, analytical rigor, and cross-functional leadership. Your Qualifications 8+ years of Product Management or relevant experience in gaming, technology, digital products, or another consumer product environment. Demonstrated experience taking ambiguous growth problems from initial opportunity identification through strategy, prioritization, and execution. Strong analytical and commercial skills, including experience with opportunity sizing, LTV and unit economics, retention funnels, experimentation, forecasting, and business case development. Experience using data, experimentation, and customer insights to develop hypotheses and make product decisions. Strong product judgment and the ability to make high-quality decisions in environments with incomplete or evolving information. Proven ability to prioritize across competing opportunities and determine the sequence of investments that will generate the greatest player and business impact. Experience leading through influence across complex, cross-functional organizations with multiple teams and stakeholders. Strong communication and storytelling skills, with experience preparing recommendations and presenting complex decisions to senior leaders. Ability to synthesize quantitative analysis, player insights, strategic context, and commercial considerations into clear recommendations. A player-first mindset and passion for building products and experiences that create long-term value for players and the business. Experience We Value Product leadership experience in growth product, free-to-play or mobile games, consumer platforms, personalization, experimentation, marketplaces, or subscription businesses. Experience owning acquisition, activation, retention, engagement, monetization, or lifecycle growth initiatives. Experience developing and evaluating new product propositions, commercial models, or business models. Experience operating in large-scale consumer products where outcomes require coordination across product, technology, analytics, marketing, and commercial teams. Experience with live service games, console or mobile ecosystems, or other continuously evolving digital products. An understanding of football, sports fandom, EA SPORTS FC, or the broader interactive entertainment landscape. Pay Transparency - North America Compensation And Benefits The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES British Columbia (depending on location e.g. Vancouver vs. Victoria) *$114,300 - $156,200 CAD Pay is just one part of the overall compensation at EA. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs. About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

The Lead Game Product Manager will identify and drive growth opportunities for EA SPORTS FC, focusing on acquisition, early retention, and business model evolution. They will develop product strategies and roadmaps by synthesizing player insights and data to align cross-functional teams toward business outcomes.

Requires 8+ years of Product Management experience in gaming or consumer technology with a proven track record of solving ambiguous growth problems. Candidates must possess strong analytical skills in unit economics and experimentation, along with the ability to influence senior leadership.

• Vacation • Sick time • Paid top-up to EI/QPIP benefits • Maternity leave • Parental/adoption leave • Extended health coverage • Dental coverage • Vision coverage • Life insurance • Disability insurance • Retirement plan • Bonus and incentive programs • Mental well-being support • Complimentary games

• Product managementPreferred
• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Product Management
• Growth Strategy
• Opportunity Sizing
• LTV Economics
• Retention Funnels
• A/B Testing
• Business Case Development
• Data Analysis
• Cross-functional Leadership
• Player Insights
• Forecasting
• Scenario Analysis
• Monetization
• Roadmap Planning
• Stakeholder Management
• Storytelling

• Management & Leadership
• Software
• Creative & Media
• Marketing
• Sports & Recreation

Minimum experience

10+ years

Apply by

Sep 11, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level