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CRM Platform & Analytics Expert
CRM Platform & Analytics Expert
Head of Analytics - Canada
Head of Analytics - Canada
Analytics Data Engineer - App Store
Analytics Data Engineer - App Store
Senior Backend Engineer
Senior Backend Engineer
Big Data Engineer, Advanced Analytics & Modelling
Big Data Engineer, Advanced Analytics & Modelling
Analytics Lead, Bikes & Scooters
Analytics Lead, Bikes & Scooters
Analytics Insights Engineer I
Analytics Insights Engineer I
Analytics Engineer
Analytics Engineer
Data Scientist, International
Data Scientist, International
IT Analytics Intern – Finance & HR Solutions
IT Analytics Intern – Finance & HR Solutions
IT Analytics Intern – Finance & HR Solutions
IT Analytics Intern – Finance & HR Solutions
Sr Analyst Art Intelligence
Sr Analyst Art Intelligence
Member of Technical Staff - Software Engineering - WR Analytics
Member of Technical Staff - Software Engineering - WR Analytics
Product Analytics (Strategy and Analytics) – Category Growth & Shopping Marketplace, Core Experience
Product Analytics (Strategy and Analytics) – Category Growth & Shopping Marketplace, Core Experience
Data & Analytics Architect
Data & Analytics Architect
Director, Marketing Analytics
Director, Marketing Analytics
People Analytics Co-op
People Analytics Co-op
Manager, Institutional Analytics and Insights
Manager, Institutional Analytics and Insights
Senior Backend Developer, Analytics Pipeline
Senior Backend Developer, Analytics Pipeline
Senior Analytics Engineer
Senior Analytics Engineer
About the role
Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life As our CRM Platform & Analytics Expert, you will join our CRM Center of Expertise, shaping how we nurture relationships with our customers. Reporting to the Head of the CRM CoE, you'll be the strategic force behind our brand's customer acquisition, retention, and loyalty efforts. This role is a unique opportunity to blend strategy with hands-on execution, ensuring our CRM activities are optimized, standardized, and performing at their best across our digital channels.
Your Key Responsibilities Will Be To
- Develop CRM Strategy: Define the end-to-end roadmap for consumer acquisition, retention, and data enrichment to enable powerful personalization.
- Lead Campaign Activation: Oversee the design and execution of trigger journeys, email campaigns, and SMS activations, managing agency partners to ensure flawless delivery.
- Drive Personalization: Take charge of consumer segmentation and data activation strategies to create relevant and engaging customer experiences.
- Ensure Governance & Excellence: Champion best practices, maintain the CRM calendar, and implement A/B testing plans to continuously optimize performance and share insights across teams.
We Are Looking For We Are Seeking a Candidate Who Can Blend Strategic Thinking With Technical Expertise To Drive Customer Engagement. You Thrive In a Collaborative Environment And Have a Strong Understanding Of The Digital Landscape. You Are a Perfect Fit If You Possess
- CRM Strategy & Management: Proven ability to define and execute comprehensive CRM strategies covering the full customer lifecycle.
- Data-Driven Marketing: Strong analytical skills to translate data into actionable insights for segmentation, personalization, and performance analysis.
- Marketing Automation & Technology: In-depth knowledge of CRM platforms, preferably Salesforce Marketing Cloud, to build and manage automated journeys.
- Campaign Management & Optimization: Experience in creating campaign briefs, managing A/B tests, and ensuring quality assurance for all CRM activations.
- Stakeholder Management: Excellent ability to collaborate with brand teams, agencies, and developers, acting as a key consultant on CRM best practices.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are As the world's #1 beauty company, L’Oréal is present in 150 markets and has been creating beauty that moves the world for over a century. We are a leader in Beauty Tech, harnessing data and innovation to invent the future of beauty while making the world more inclusive and sustainable.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
Not the right fit? Search for CRM Platform & Analytics Expert jobs in Montreal, Quebec
About L'Oréal
Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents.
Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Our 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.
That’s about us… now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.
If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/content
Interested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.
Freedom to go beyond, that’s the beauty of L’Oréal.