Manager, Campaign Analytics

Purpose The successful candidate will be part of a dynamic, innovative team that supports the Campaign Analytics functions within Scotiabank’s Canadian Bank Analytics group. This individual will be focused on maximizing the impact of our targeted marketing efforts by providing meaningful insights and analysis to our partners on campaign performance.

What will you do in this role?

• Provide insights and recommendations on marketing initiatives within Canadian Banking to business line and marketing partners.
• Analyze and synthesize large data sets to identify trends and opportunities based on a customer-first approach to driving acquisition and engagement
• Partner with business line and marketing teams to define and size the target audience opportunity
• Provide Pre-Sizing, Segmentation and Response Forecasting to inform campaign design and drive efficiency
• Optimizing Customer & Channel Allocation based on customer behaviour, preferences and prior results
• Work collaboratively with stakeholders to define KPIs and benchmarks for campaigns and create reporting to track performance
• Pre and Post Campaign Deep Dives – Going beyond offer acceptance and analysing performance using channel data, utilization, stickiness, cost of acquisition, revenue etc. to quantify the true impact of marketing campaigns.
• Analyze campaign outcomes to identify drivers of success or underperformance. Present and share results and insights with stakeholders and maintain strong lines of communication
• Working in breakout squads collaboration with marketing, execution and business lines with to identify new opportunities to drive better customer experiences

What you'll bring?

• Experience working with large data sets and relational databases and SQL skills (Python, Google Cloud Platform, DB2 etc.)

• Experience with analytical tools such as Python / SAS / Google Cloud / Power BI

• Experience with targeted leads/campaign execution and segmentation an asset

• Experience working with multiple business partners and delivery timelines

• Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science

• Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior

• Strong Communication and collaboration skills

• 5+ years of related experience needed, preferably within a banking or retail industry

Interested?

If your experience is closely related but doesn’t align perfectly with every qualification, we do encourage you to apply - you might be the right candidate for this or other roles at Scotiabank!

At Scotiabank, every employee is empowered to reach their fullest potential, respected for who they are and, embraced for their differences. That’s why we work to grow and diversify talent and engage employees in a performance-oriented culture.

What's in it for you?

Scotiabank wants you to be able to bring your best self to work – and life, every day. With a focus on holistic well-being, our many flexible benefit programs are designed to help support your unique family, financial, physical, mental, and social health needs.