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Content Marketer

  • Toronto, ON
  • On-site
  • Posted Oct 18, 2026
  • 1 position

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Employment type
Full-time
Experience level
Mid-level · 2+ years
Posting language
English
Working hours
40 hours per week

Job summary

Write and edit content across formats, including blog posts, customer stories, reports, guides, social media, sales materials, and web pages. Conduct interviews and research, maintain a consistent company voice, collaborate with internal experts, and use AI workflows to improve content production while preserving accuracy.

Job details

About the Role We're hiring a Content Marketer to join our Growth & Marketing team. You'll be the person who writes compelling content across our blog, customer stories, reports, guides, social media, sales materials and more. This is a writing-first role with real range. On any given week you might interview a skilled nursing facility team, turn that conversation into a customer story, draft a launch post for a feature or product, and start the research process for a new report. You'll help establish the voice and tone for a company that is still defining how it sounds, and you'll own a large share of what we publish to the market. Who you are: You write every day and you love it. You have a keen eye for grammar and sentence structure, and no typo gets by you. You can take a rough idea, a transcript, or a pile of product notes and turn it into something clear, specific, and accurate. You love to write research-backed content and are data-driven. You care about the facts as much as the phrasing. This is a low-ego, high-output environment. We're looking for someone with high standards, a bias to action, and genuine care for their craft. What You'll Do Write across formats: Draft blog posts, customer stories, emails, event and webinar copy, award and speaking opportunity applications, social media posts, ad copy, website pages, reports and guides, moving from outline to final draft with minimal hand-holding. Turn interviews into stories: Run customer and internal interviews, pull out the details that matter, and shape them into stories with a clear structure and quotes that carry real weight. Build research and data-backed reports and guides: Help turn research data into a compelling narrative, building content that is relevant, unique, useful, and easy to repurpose. Keep the voice consistent: Follow and help evolve our style guide so that everything we publish sounds like one company, whether it's a headline or a 2,000-word feature. Collaborate with subject matter experts: Work with sales, customer success, product, and leadership to get the details right, and revise quickly on feedback from multiple reviewers. Use AI to increase leverage: Experiment with AI-native workflows that improve research, drafting, and editing speed, without sacrificing quality or accuracy. What You'll Bring Experience: 4+ years of professional writing, ideally in B2B SaaS, health tech & AI, or another fast-moving technology environment. Writing craft: Clean, specific, plain-language writing. You can adjust tone from a punchy email subject line to a long-form story without losing clarity. Range: A portfolio that shows more than one format. Customer stories, thought leadership, product content, and web copy are all relevant. Interviewing skill: You ask good follow-up questions, listen for the detail that makes a story specific, and know how to draw a strong quote out of someone. Editorial judgment: You can tell what a piece needs, cut what it doesn't, and give and receive edits without ego. Accuracy and rigor: You check your numbers, cite your sources, and are comfortable saying "we can't claim that yet." Speed and volume: You produce a lot of high-quality work, hit deadlines, and keep several projects moving at once. AI-native workflows: You use AI tools to move faster and think bigger. You've experimented with what's useful, what's not, and are constantly tinkering with new products. Bonus Points You have experience writing for healthcare, senior living, or post-acute care audiences You have a keen interest in the technical side of AI You come from a healthcare background yourself You have a formal education or professional experience in journalism You understand and have experience managing SEO/AEO You've written video scripts and talk tracks You believe mindset and capabilities matter more than a resume You are comfortable with early-stage messiness and chaos Benefits + Perks Competitive salary and equity in a high-growth startup Flexible PTO, take what you need Medical, dental, and vision coverage Great startup culture, including company off-sites High-achieving team, including ex-Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and more

What you’ll do

Write and edit content across formats, including blog posts, customer stories, reports, guides, social media, sales materials, and web pages. Conduct interviews and research, maintain a consistent company voice, collaborate with internal experts, and use AI workflows to improve content production while preserving accuracy.

Requirements

Applicants should have at least four years of professional writing experience, strong writing and editing skills, and a portfolio spanning multiple content formats. They should be skilled at interviewing, research, fact-checking, managing multiple deadlines, incorporating feedback, and using AI tools; healthcare, senior living, SEO/AEO, and journalism experience are advantageous.

Benefits

  • Competitive Salary
  • Equity
  • Flexible Paid Time Off
  • Medical Coverage
  • Dental Coverage
  • Vision Coverage
  • Company Off-Sites

Listed skills

  • Interviewing · Preferred
  • Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

  • Content Writing
  • Editing
  • Interviewing
  • Storytelling
  • Research
  • Data-Backed Content
  • Editorial Judgment
  • Fact-Checking
  • Style Guide Management
  • Search Engine Optimization
  • Answer Engine Optimization
  • AI Tools
  • Project Management
  • Healthcare Content
  • B2B SaaS Marketing
  • Plain-Language Writing
  • Blog Posts
  • Style Guides
  • Customer Success Management
  • Workflow Management
  • Thought Leadership
  • Plain Language Writing
  • Professional Writing
  • Acute Care
  • Business To Business
  • Software As A Service (SaaS)
  • Equities
  • Experimentation
  • Sales
  • Formal Learning
  • Grammar
  • Leadership
  • Marketing
  • Journalism
  • Senior Living
  • Social Media
  • Writing

Job areas

  • Marketing
  • Creative & Media
  • Healthcare
  • Content Marketer
  • Content Marketing Specialist
  • Advertising and Marketing Professionals
  • Market Research Analysts and Marketing Specialists

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