VI Marketing Specialist

Job summary

Plan, implement, monitor, and optimize multi-channel CRM campaigns using testing and analytics to improve campaign performance and customer experience. Coordinate with marketing teams and internal stakeholders, prepare campaign briefs and status reports, and support annual marketing plans and post-campaign analysis.

Job details

VIP Marketing Specialist Halifax, Nova Scotia Hybrid (2 days a week in office) We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities who are looking for a VIP Marketing Specialist. In your role as VIP Marketing Specialist you will manage, analyze and optimize data-driven CRM performance for us. You can selectively optimize the customer journey, contributing to better customer experience and the growth our core markets. The VIP Marketing Specialist is responsible for supporting the VIP marketing manager(s) and to collaborate with key players to make sure that each project receives the attention required to be successful. The ideal candidate should have effective communication skills, the ability to manage multiple projects at any given time, strong organization skills and pay great attention to details. Responsibilities Plan, implement, monitor multi-channel CRM campaigns Using A/B testing to continuously optimize your work for greater campaign effectiveness. Being responsible for using analytics platforms for analyzing and reporting campaign and testing results, suggesting improvements to improve KPIs. Work closely with marketing coordinator team to create campaigns based on solutions designs from the VIP marketing manager. Liaise with internal stakeholders (MarCo, Performance Management, Commercial) to ensure deadlines are met. Create and present all campaign and communication briefs. Create, monitor and update annual marketing plans on progress of activities and results. Prepare, maintain and present weekly status reports. Assist in the preparation of summary reports and post-campaign analysis. Work on internal projects and administrative tasks as required Qualifications 1+ years experience in CRM and/or multi channel marketing Basic knowledge of VIP marketing best practices with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization. Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways. Advanced knowledge of MS Office software applications, Power Point and Excel is a must. Ability to manage and prioritize multiple projects simultaneously within a complex organization. Experience managing multiple projects at the same time with proven time management skills. The company offers a competitive annual salary, medical and dental benefits, RRSP contributions, wellness allowance and much more! If this sounds like the ideal position for you then apply today! Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.

What you’ll do

Plan, implement, monitor, and optimize multi-channel CRM campaigns using testing and analytics to improve campaign performance and customer experience. Coordinate with marketing teams and internal stakeholders, prepare campaign briefs and status reports, and support annual marketing plans and post-campaign analysis.

Requirements

Requires at least one year of CRM and/or multi-channel marketing experience, familiarity with VIP marketing practices, and experience developing and analyzing cross-channel testing strategies. Candidates should be able to interpret and present results, manage multiple projects, and have advanced Microsoft Office skills, especially Excel and PowerPoint.

Benefits

• Medical Benefits
• Dental Benefits
• RRSP Contributions
• Wellness Allowance

Listed skills

• Data analysis · Preferred
• Project management · Preferred
• Time management · Preferred
• Microsoft Excel · Preferred
• Organization · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CRM Campaign Management
• Multi-Channel Marketing
• A/B Testing
• Campaign Analytics
• Data Analysis
• KPI Optimization
• Customer Journey Optimization
• Marketing Automation
• Contact Strategy Design
• Campaign Reporting
• Project Management
• Time Management
• Stakeholder Communication
• Microsoft Excel
• Microsoft PowerPoint
• Organization

Job areas

• Marketing
• Data & Analytics
• Management & Leadership
• Administrative

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