Grocery Wholesale Sales Representative

Job summary

The role focuses on growing the wholesale customer base by identifying new B2B opportunities and onboarding restaurant accounts. It involves maintaining strong client relationships and collaborating with internal teams to ensure accurate delivery and service.

Job details

Grocery Wholesale Sales Representative (B2B – Restaurant Accounts) Company: Food World Plus Location: 50 Matheson Blvd Mississauga, ON Job Type: Full-time Food World Plus Food World Plus is seeking a driven and experienced Grocery Wholesale Sales Representative with a strong background in B2B sales and restaurant accounts. This role is ideal for someone who understands the foodservice industry and has existing relationships with restaurants, caterers, and food businesses. You will be responsible for growing our wholesale customer base, strengthening relationships with existing clients, and driving consistent revenue growth. Key Responsibilities Develop and maintain strong relationships with restaurant and wholesale customers Identify and pursue new B2B opportunities within the foodservice and grocery sectors Actively onboard new restaurant accounts and expand territory coverage Achieve and exceed monthly and annual sales targets Conduct regular in-person client visits and product presentations Manage customer accounts, including order processing, pricing, and contract negotiations Monitor market trends, competitor activity, and customer needs within the restaurant industry Collaborate with internal teams (procurement, logistics, operations) to ensure timely and accurate delivery Resolve customer issues and provide exceptional service Prepare sales reports, forecasts, and pipeline updates Qualifications & Skills Proven experience in B2B sales with restaurant or foodservice clients Strong network of restaurant, catering, or hospitality accounts is highly preferred Excellent communication, negotiation, and relationship-building skills Results-driven with a strong ability to meet and exceed sales targets Highly organized with strong time management skills Proficient in Microsoft Office (Excel, Word, Outlook); CRM experience is an asset (e.g., Salesforce or HubSpot) Valid driver’s license and willingness to travel within the assigned territory Preferred Qualifications Experience in food distribution, wholesale grocery, or FMCG industry Knowledge of local restaurant and wholesale markets Existing book of business or client relationships is a strong asset Working Conditions Combination of fieldwork (client visits) and office-based responsibilities Flexible hours may be required based on customer needs Why Join Food World Plus? Opportunity to work with a growing food distribution company Autonomy to build and expand your own client portfolio Supportive team environment with growth opportunities

What you’ll do

The role focuses on growing the wholesale customer base by identifying new B2B opportunities and onboarding restaurant accounts. It involves maintaining strong client relationships and collaborating with internal teams to ensure accurate delivery and service.

Requirements

Candidates need proven B2B sales experience within the foodservice or grocery industry and a strong network of hospitality accounts. Proficiency in Microsoft Office and a valid driver's license are required for territory travel.

Listed skills

• Customer service · Preferred
• Territory Management · Preferred
• Account Management · Preferred
• Negotiation · Preferred
• Microsoft Office · Preferred
• Relationship Building · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B Sales
• Relationship Building
• Account Management
• Negotiation
• Market Trend Analysis
• Sales Forecasting
• CRM
• Microsoft Office
• Territory Management
• Client Presentations
• Order Processing
• Customer Service

Job areas

• Sales
• Food & Beverage
• Logistics
• Retail
• Hospitality