What you will do:

The Advisor, Lifecycle & Retention is responsible for managing and evolving Sport Chek email marketing and CRM programs to deepen customer relationships, increase engagement, and drive repeat conversion. This role plays a key part in building a connected customer journey by delivering personalized, timely, and relevant communications across the lifecycle. The Advisor will own the execution of email campaigns, develop segmentation strategies, and implement retention programs that increase customer lifetime value. With a strong understanding of CRM platforms, customer behavior, and performance analytics, this role ensures that lifecycle marketing efforts are aligned with broader business and media strategies.

• Collaborate on the strategy while owning the execution and optimization of email campaigns, including promotional, lifecycle, and triggered communications.

• Develop and refine customer segmentation strategies for personalized messaging.

• Design and implement retention programs to increase customer loyalty and lifetime value.

• Track and report on email and CRM performance metrics, using insights to improve engagement.

• Ensure email and CRM efforts are aligned with broader media and promotional strategies.

• Leverage Salesforce and other tools to automate and scale lifecycle marketing efforts.

What you bring:

• Customer-first mindset with a focus on relationship building.

• Strong analytical and reporting skills.

• Proficiency in email marketing platforms and automation tools.

• Excellent communication and project management skills.

• 3–5 years of experience in email marketing, CRM, or lifecycle marketing.

• Experience with Salesforce Marketing Cloud or similar platforms.

• Strong understanding of customer segmentation and personalization.

• Proven ability to drive engagement and retention through email.

• Bachelor’s degree in Marketing, Business, or a related field;

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.