Marketing Manager, Canada Jobs in Halifax, Nova Scotia, Canada
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Halifax, Nova Scotia, Canada
Marketing Manager
Top Benefits
About the role
We’re looking for a digitally fluent marketing leader who can drive regional growth through the execution of performance-driven, product-focused marketing campaigns.
The Marketing Manager, is responsible for driving customer acquisition, engagement, and revenue growth across the Canadian market, partnering with the Global Marketing teams across the full ecosystem, including brand marketing, paid media, website experience, SEO, CRM, email and insights.
This role develops strong insights into local seasonality, market trends, and consumer behaviour, using those insights to inform targeted marketing strategies.
Working collaboratively across the Global Marketing teams, the role identifies the most effective channels to reach priority audiences, ensuring campaigns deliver measurable impact and support regional growth objectives. The successful candidate will take a connected approach to their marketing campaigns, bringing together media, content, data, and customer experience.
This is a full-time, permanent position with a hybrid work schedule based out of our Toronto, Ontario office. The role offers an annual salary of $80,000–$90,000 CAD, depending on experience, along with excellent benefits and perks.
Some of the experience you’ll bring with you may include:
5+ years of experience in performance marketing, digital advertising, or growth marketing, preferably within travel, e-commerce, or another consumer-focused industry.
Proven expertise in developing and executing customer-focused marketing strategies, with a strong understanding of market trends, seasonality, and consumer behaviour.
Demonstrated experience leading multi-channel digital marketing initiatives across brand marketing, paid media, website, SEO, CRM, and email marketing.
Deep understanding of customer journeys and full-funnel marketing strategies.
Proven ability to design and execute tactical and product-focused marketing campaigns that drive measurable results, including customer acquisition, engagement, and revenue growth.
Strong analytical skills, with a data-driven mindset and the ability to translate insights into actionable strategies.
Experience identifying and leveraging the most effective marketing channels to reach and engage target audiences.
Exceptional project management and organizational skills, with the ability to manage multiple campaigns, meet deadlines, and collaborate effectively across teams.
Strong communication and interpersonal skills, with experience building relationships across internal stakeholders and external agency partners.
Please note:
We recognize that AI use in applications is becoming more common. We run all applications through an AI washer, so if you choose to use AI, please do so with care and include something personal – it really makes a difference!
AI-enabled tools may be used to support certain parts of the recruitment process, such as application screening or interview scheduling. However, all hiring decisions are made by human reviewers.
We also reserve the right to close this advert earlier than stated if we receive a high volume of applications
We’re looking for a digitally fluent marketing leader who can drive regional growth through the execution of performance-driven, product-focused marketing campaigns.
The Marketing Manager, is responsible for driving customer acquisition, engagement, and revenue growth across the Canadian market, partnering with the Global Marketing teams across the full ecosystem, including brand marketing, paid media, website experience, SEO, CRM, email and insights.
This role develops strong insights into local seasonality, market trends, and consumer behaviour, using those insights to inform targeted marketing strategies.
Working collaboratively across the Global Marketing teams, the role identifies the most effective channels to reach priority audiences, ensuring campaigns deliver measurable impact and support regional growth objectives. The successful candidate will take a connected approach to their marketing campaigns, bringing together media, content, data, and customer experience.
This is a full-time, permanent position with a hybrid work schedule based out of our Toronto, Ontario office. The role offers an annual salary of $80,000–$90,000 CAD, depending on experience, along with excellent benefits and perks.
Some of the experience you’ll bring with you may include:
5+ years of experience in performance marketing, digital advertising, or growth marketing, preferably within travel, e-commerce, or another consumer-focused industry.
Proven expertise in developing and executing customer-focused marketing strategies, with a strong understanding of market trends, seasonality, and consumer behaviour.
Demonstrated experience leading multi-channel digital marketing initiatives across brand marketing, paid media, website, SEO, CRM, and email marketing.
Deep understanding of customer journeys and full-funnel marketing strategies.
Proven ability to design and execute tactical and product-focused marketing campaigns that drive measurable results, including customer acquisition, engagement, and revenue growth.
Strong analytical skills, with a data-driven mindset and the ability to translate insights into actionable strategies.
Experience identifying and leveraging the most effective marketing channels to reach and engage target audiences.
Exceptional project management and organizational skills, with the ability to manage multiple campaigns, meet deadlines, and collaborate effectively across teams.
Strong communication and interpersonal skills, with experience building relationships across internal stakeholders and external agency partners.
Please note:
We recognize that AI use in applications is becoming more common. We run all applications through an AI washer, so if you choose to use AI, please do so with care and include something personal – it really makes a difference!
AI-enabled tools may be used to support certain parts of the recruitment process, such as application screening or interview scheduling. However, all hiring decisions are made by human reviewers.
We also reserve the right to close this advert earlier than stated if we receive a high volume of applications
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About Intrepid Travel
Intrepid Travel offers sustainable experience-rich travel via more than 900 trips on all seven continents. As a certified B Corp, we're a business that balances purpose and profit.
We are the largest global adventure tour operator with a network of 27 destination management companies (DMCs) and a not-for-profit foundation.
Majority owned by its co-founders and staff, Intrepid has been taking small groups to travel the local way, on real-life experiences for more than three decades.
Through our global DMC network, our expert teams operate the majority of our trips, as well as tours on behalf of other leading travel brands.
Our not-for-profit, The Intrepid Foundation, has raised over AUD $15.5m for 160 charities around the world since 2002.
We've been carbon neutral since 2010, and in 2020 we became the only tour operator with verified science based targets – these are ambitious 2035 emissions reduction targets, in line with a 1.5°C future.
Find out more in our annual report: https://www.intrepidtravel.com/annualreport