Marketing Manager Jobs in Lake Louise, AB
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Lake Louise, AB
Marketing Director
Top Benefits
About the role
Opportunity
We are seeking a visionary and results-driven Marketing Director to lead the end-to-end management of Calgary Co-op's marketing strategy, including leading marketing planning and monitoring of execution through day-to-day leadership of the marketing function. Reporting to the Senior Vice President - Digital, Member & Information, you will champion our brand, elevate the member experience, and drive business growth across all corporate divisions including subsidiaries.
You will lead a high-performing team including an Advertising Manager, Content Manager, Marketing Planning Manager, Marketing Manager and Creative & In-Store Team Manager — fostering a culture of collaboration, innovation, and excellence.
Key Responsibilities
Strategy & Brand
- Lead the marketing organization in developing and executing insight-driven, integrated marketing plans to build Calgary Co-op's brands and drive traffic and sales.
- Develop and implement integrated brand, marketing, and media plans aligned to business strategy.
- Define and maintain brand standards across all materials, including visual identity guidelines and message development. Pursue innovative marketing opportunities including native content, digital marketing, and earned media.
Campaigns & Execution
- Manage external marketing communications across all media — traditional and digital, paid, owned, and earned — ensuring they are on brand, on time, on budget, and effective.
- Deliver exceptional marketing and merchandising support solutions grounded in brand strategy and consumer insights. Oversee the daily production of marketing initiatives and reporting on results, maximizing a cross-functional team of internal, external, and wholesaler stakeholders.
Stakeholders & Financial Management
- Effectively manage key stakeholder and partner relationships including creative and media agencies, research partners, and other external partners.
- Develop and administer the departmental budget, including forecasting, approvals, and reporting. Provide leadership in Health, Safety & Environment (HSE) and Food Safety in accordance with company policies.
What You Bring
Qualifications
- Post-secondary education in Marketing, Communications, and/or Commerce.
- 10+ years of managerial experience in marketing or communications.
- Demonstrated experience in executive-level communications and the ability to plan and manage at both strategic and operational levels.
- Proven track record of building integrated marketing campaigns with measurable success, including social, email, event, and earned media strategies.
- Experience building high-performing teams and streamlining processes for efficiency.
- Strong financial stewardship and budget management experience.
- Familiarity with marketing research disciplines. Membership in a marketing, communications, or media-related association is an asset.
Leadership Attributes
- Deep understanding of consumer marketing and retail best practices with a consumer-centric mindset.
- Strategic thinker who evaluates multiple options and identifies the best path forward quickly.
- Collaborative leadership style that builds team culture across internal and external stakeholders.
- Ability to influence diverse stakeholder groups and effectively drive change.
- Exceptional communicator — confident in both written and verbal forms.
- Self-motivated, goal-oriented, and solution-focused with the ability to move seamlessly from strategy to execution. Adaptable and entrepreneurial in a competitive, fast-paced retail environment.
About Calgary Co-op
Calgary Co-op is one of Canada's largest retail co-operatives, proudly serving members across Calgary and area. With a diverse portfolio spanning food, pharmacy, gas, home health, and wine & spirits, we're committed to delivering exceptional value and community impact. We believe in putting members first — and that starts with the talented people who make it happen.
Why Calgary Co-op?
- Be part of a purpose-driven, member-owned organization with deep roots in the Calgary community.
- Lead a talented, passionate marketing team with real impact on business growth.
- Competitive compensation and comprehensive benefits package. Collaborative and inclusive workplace culture.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Not the right fit? Search for Marketing Director jobs in Calgary, AB
About Calgary Co-operative Association Limited
Owned by our members, Calgary Co-op is one of the largest retail co-operatives in North America. Our locations in Calgary, Airdrie, Cochrane, High River, Okotoks and Strathmore include: food centres, pharmacies, gas stations, car washes, commercial cardlocks, home health care centres, wine, spirits and beer locations, and cannabis. We also own and operate Community Natural Foods. With over 440,000 members, 3,850 employees, assets of $627 million and annual sales of $1.2 billion, Calgary Co-op was recognized as one of Alberta's Top 75 Employers of 2019, and is committed to delivering an exceptional customer experience through inspired team members. For more information please visit www.calgarycoop.com/careers
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