POSITION SUMMARY

The Marketing Specialist plays a key role in supporting the execution of marketing initiatives across both food service and retail channels. This role is highly cross-functional, requiring strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment. This position is best suited for someone who is proactive, solutions-oriented, and able to think beyond assigned tasks, bringing both structure and initiative to day-to-day marketing execution. Employment Type: 6-month contract with potential for extension or conversion, based on performance and business needs.

Key Responsibilities

Marketing Execution & Support

• Develop and coordinate marketing collateral including presentations, sell sheets, product sheets, and promotional materials
• Support product launches, sample approvals, packaging updates, and customer presentations
• Maintain marketing documentation and ensure consistency across all materials
• Manage marketing forms, product information, and internal documentation

Event & Tradeshow Support

• Assist in planning and execution of trade shows, customer meetings, and marketing events
• Coordinate booth materials, marketing collaterals, samples, and all other tradeshow assets
• Support on-site setup and execution as needed

Artwork, Packaging & Sample Coordination

• Coordinate artwork development and updates with internal teams and suppliers
• Assemble launch products for customer presentations and reviews
• Ensure accuracy, quality, and timelines are met for all deliverables

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Customer Service, Production, and Logistics teams
• Ensure projects are coordinated effectively and delivered on time
• Support resolution of customer inquiries and complaints in collaboration with internal teams

Data Analysis & Reporting

• Prepare marketing insights to identify trends and opportunities
• Support social media tracking along with campaign and performance analysis
• Conduct competitor research and market analysis to support strategic decisions

Digital & Social Support (Secondary Responsibility)

• Create and manage content creation for social media and marketing campaigns
• Support scheduling and coordination of posts across platforms
• Monitor engagement and provide basic performance insights
• Stay informed on trends to support ongoing content development

Administrative & Operational Support

• Assist with budget tracking, invoicing, vendor coordination, and marketing operations
• Maintain organization of marketing assets and inventory
• Support continuous improvement of processes and workflows Soft Skills
• Creativity & Initiative: Brings fresh ideas for marketing initiatives, presentations, and event execution; takes proactive ownership of projects and seeks opportunities to add value.
• Marketing Mindset: Understands branding, customer engagement, and the importance of aligning all materials and presentations with company standards.
• Communication: Communicates clearly and persuasively in both written and oral form; adapts messaging to suit customers, brokers, and internal teams.
• Attention to Detail/Quality Control: Ensures accuracy and consistency in samples, presentations, and marketing collateral.
• Adaptability: Adjusts quickly to shifting priorities, deadlines, and unexpected challenges; thrives in a dynamic environment.
• Interpersonal Skills: Builds positive relationships with team members, brokers, and customers; maintains professionalism and demonstrates openness to learning.
• Planning & Organization: Prioritizes tasks effectively, manages multiple projects simultaneously, and maintains an organized workflow in a fast-paced environment.
• Problem Solving: Identifies issues quickly, proposes solutions, and escalates when necessary.
• Dependability: Reliable in attendance and execution; follows through on commitments, responds to feedback, and supports team and company goals.

Education/Experience

• 3+ years of experience in a marketing or marketing support role
• Degree in Marketing, Business, Communications, or related field
• Experience in Foodservice and Retail channels
• Experience supporting marketing initiatives and sales teams
• Familiarity with social media platforms and basic analytics (support level)
• Proficiency in Microsoft Office and collaboration tools (e.g., SharePoint)
• Ability to think critically and problem solve independently
• Excellent communication skills (written and verbal)
• High attention to detail and commitment to accuracy
• A proactive, team-oriented mindset with a willingness to take ownership
• Reliable transportation is required, along with flexibility to travel occasionally for trade shows, events, or customer meetings.
• Ability to stand, walk, and move materials during sample prep, trade shows, and events, including lifting light items (up to 10 lbs) and remaining active for extended periods. Extended dental, health and vision coverage upon hire. RRSP match upon completion of 3 month probationary period. Free on-site parking.