Sales Manager - Corporate West (Hamilton, Peel, GTA Region

Job summary

Drive occupancy growth across three to four retirement residences by managing inquiries, conducting tours, converting leads, and guiding prospective residents and families through their decisions. Generate referrals and new business through community outreach, events, marketing collaboration, CRM tracking, and performance reporting.

Job details

Do you enjoy being part of a team who believes that together, they can achieve remarkable things? Do you want to work in a culture where people take care of people? Do you want a chance to make a difference in people’s lives? Do you value the opportunity to grow and learn? https://levseniorliving.com/ Sales Manager - Corporate (Multi-Location) Work Locations: As assigned in Hamilton, Peel, GTA region (3-4 Residences) Employment Type: Full-Time, Permanent Compensation: $55,000-75,000 + Commission, vacation and health and dental benefits Reports To: General Manager (or as assigned) Status: Vacant Position Summary We are seeking a compassionate, driven, and experienced Sales Manager to support occupancy growth across four retirement residence communities. This role is ideal for a relationship-focused sales professional who understands the emotional and consultative nature of senior living decisions. The Sales Manager-Corporate will lead community outreach, Business Development, manage inquiries, conduct tours, and guide prospective residents and families through the decision-making process with empathy and professionalism. Residence assignment will be provided by the Regional Director of Sales based on assessment of need. Key Responsibilities Sales & Lead Conversion Manage inbound and outbound sales inquiries, promptly responding to prospective residents and their families. Conduct engaging and informative tours, showcasing the benefits of our community and creating emotional connections with prospects. Follow up strategically with leads to maintain engagement and move them through the decision-making process. Utilize a consultative sales approach, identifying prospects’ unique needs and positioning our community as the ideal solution. Leverage CRM tools to track lead activity, document interactions, and manage the sales pipeline efficiently. Ensure that occupancy goals and move-in targets are consistently met or exceeded. Provide creative solutions for potential barriers to move-in, such as financial concerns, family objections, or timing issues. Train and mentor team members on sales best practices, customer engagement, and referral strategies. Lead Generation & Business Development Develop and implement a targeted Sales Outreach Plan, identifying new opportunities to generate leads and drive traffic. Collaborate on Sales SMART plan. Actively network within the community, building relationships with healthcare professionals, senior organizations, realtors, social workers, and financial advisors. Attend networking events, trade shows, and industry conferences to increase brand awareness and establish referral partnerships. Host and coordinate Lunch & Learns, information sessions, and educational seminars to engage potential residents and referral partners. Work closely with local businesses, condo property managers, and service organizations to create new referral streams. Lead external outreach efforts, including cold calling, direct visits, and targeted marketing campaigns to generate new business. Stay informed about market trends, competitor activities, and demographic shifts to adjust strategies accordingly. Community Engagement & Events Develop and execute a community event strategy to attract prospective residents and referral sources. Plan and host open houses, themed events, and family appreciation days to showcase the community’s lifestyle. Represent the community at Chamber of Commerce meetings, sponsorships, and local volunteer opportunities to boost visibility. Partner with local organizations to participate in health fairs, senior expos, and charity events. Ensure that marketing materials, presentations, and promotional items are effectively used to support event initiatives. Marketing & Outreach Support Collaborate with the Sales & Marketing Manager to develop targeted campaigns that drive occupancy growth. Utilize social media and digital marketing strategies to increase brand awareness, promote events, and engage with prospects. Oversee the Referral Program, ensuring partners are educated and motivated to refer prospective residents. Monitor website traffic, online inquiries, and engagement metrics to refine marketing strategies. Ensure that model suites and common areas are always tour-ready, creating a strong first impression for visitors. Reporting & Performance Tracking Maintain and submit daily, weekly and monthly accurate up-to-date reports on sales activities, lead generation, conversion rates, and occupancy trends. Analyze CRM data to identify trends, optimize sales strategies, and track key performance indicators (KPIs). Work closely with leadership to review sales metrics, adjust tactics, and continuously improve results. Lead and conduct the quarterly competitive analysis and provide insights to ensure Winchester Glen remains a preferred choice in the market. Qualifications & Skills Proven success in sales, lead generation, and business development, preferably in senior living, hospitality, or healthcare. Strong closing skills, with the ability to convert inquiries and tours into move-ins. Excellent relationship-building and networking skills, with a passion for connecting with people. Self-motivated, goal-oriented, and able to work independently while collaborating with a team. Outstanding verbal and written communication skills. Proficiency in Microsoft Office and CRM systems (experience with senior living CRM tools is an asset). Provide training to department Managers on the sales process Ability to work flexible hours, including evenings and weekends, to accommodate prospects and community events. Experience in a senior living or retirement community setting is required. Valid Ontario driver’s license and access to a reliable vehicle Willingness and ability to travel regularly between three to four residence locations Multi-Site Collaboration Work on-site at assigned residences based on sales activity and business needs Support General Manager and local teams with tours, open houses, and promotional events Ensure consistent messaging, branding, and sales practices across all communities Why Join Our Team? This role offers the opportunity to make a direct impact on occupancy growth, business development, and community engagement. If you are a sales-driven professional who thrives in a fast-paced environment and enjoys helping seniors find the perfect home, we want to hear from you! Lev Senior Living is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment and selection process. Please notify Lev Senior Living if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation Lev Senior Living will work with you to determine how to meet your needs.

What you’ll do

Drive occupancy growth across three to four retirement residences by managing inquiries, conducting tours, converting leads, and guiding prospective residents and families through their decisions. Generate referrals and new business through community outreach, events, marketing collaboration, CRM tracking, and performance reporting.

Requirements

Requires experience in a senior living or retirement community setting, with proven sales, lead-generation, and business-development success. Candidates need strong communication and relationship-building skills, CRM and Microsoft Office proficiency, a valid Ontario driver’s license and reliable vehicle, and the ability to travel between locations and work flexible hours.

Benefits

• Commission
• Vacation
• Health Benefits
• Dental Benefits

Listed skills

• Performance Reporting · Preferred
• Sales · Preferred
• CRM Systems · Preferred
• Consultative Selling · Preferred
• Relationship Building · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Lead Generation
• Business Development
• Lead Conversion
• Consultative Selling
• Relationship Building
• Networking
• Customer Engagement
• Sales Pipeline Management
• CRM Systems
• Occupancy Growth
• Event Planning
• Digital Marketing
• Performance Reporting
• Competitive Analysis
• Team Training

Job areas

• Sales
• Management & Leadership
• Marketing
• Healthcare
• Customer Service & Support

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