Digital Marketing Manager

Job summary

The Digital Marketing Manager will architect and execute multi-channel B2B growth strategies to build a predictable and scalable sales pipeline. They will also leverage AI-driven marketing and data analytics to optimize campaign performance and personalize the customer journey.

Job details

Manager, Marketing Join Livingston and grow your career in the constantly changing world of international trade. Livingston is a market leader offering customs brokerage, international trade consulting, compliance and freight forwarding services around the world. Livingston has over 3,000 employees at more than 90 key border crossings, sea ports, airports and other strategic locations in North America, Europe and Asia. Our fast-paced and collaborative environment offers you the opportunity to work with leaders in the industry, receive recognition for achievements and develop your expertise in the complex and evolving world of trade. Learn how you can make an impact at Livingston. JOB SUMMARY As our Digital Marketing Manager, your core focus will be on building a predictable and scalable pipeline.KEY DUTIES & RESPONSIBILITIES Architect & Execute Growth Strategies: You'll support the development and execution of our annual B2B digital marketing playbook, translating business objectives into powerful, multi-channel including organic and paid campaigns that drive measurable growth. You’ll support and customize account-based marketing (ABM), demand generation and SEO campaigns that speak directly to our target personas and industry segments, addressing their unique pain points. Pioneer with AI-Driven Marketing: Be at the forefront of our marketing evolution by helping to plan and execute an AI-integrated marketing strategy. Leverage MarTech to personalize the customer journey, optimize campaign performance, and uncover new opportunities for engagement. Fuel the Sales Pipeline: You will be obsessed with the funnel. You’ll design, measure, and relentlessly refine campaigns across organic, paid media, email, and social to consistently generate a healthy pipeline of high-quality MQLs and SQLs. Partner closely with Sales and Marketing Operations to create a seamless lead handoff process, implementing strategies to accelerate deals through the pipeline and increase opportunity velocity. Become a Data Storyteller: Go beyond simple reporting. You'll dive deep into Salesforce, Google Analytics, Looker Studio, Web Analytics and other marketing analytics platforms to translate raw data into actionable insights and compelling stories about our customers and campaign performance. Monitor ROI, customer journeys, segmentation and conversion rates to identify and capitalize on growth opportunities. Vendor and Budget Management: Manage relationships with vendors, agencies, and technology partners to enhance marketing outcomes. Oversee digital marketing budgets, ensuring efficient allocation and addressing budget gaps. Compliance and Data Governance: Ensure all marketing efforts comply with data privacy and consent regulations. Collaborating with the automation lead best practices for data governance and consent management within CRM systems. KNOWLEDGE & SKILLS The Skills & Experience You Bring We're looking for a unique blend of strategic thinking, technical expertise, and a collaborative spirit. Your Experience: 8+ years in B2B integrated marketing, with a proven track record of building and scaling demand generation programs that directly contributed to sales pipeline and revenue. Demonstrated success in creating and managing multi-channel campaigns, especially in a complex B2B environment. Your Marketing Tech Stack: CRM & Marketing Automation: Deep proficiency in Salesforce and a marketing automation platform like Pardot is essential. You know how to request workflows, segment audiences, and create powerful reports. Digital Advertising: Hands-on experience managing campaigns in Google Ads, LinkedIn Campaign Manager, Bing and Social Media Ads. Analytics & SEO/SEM: You're an expert with tools like Google Analytics, SEMrush, and Search Console. You can turn data into a strategic advantage. Bonus Points: Familiarity with AI content tools like Jasper.ai or other generative AI platforms. Your Mindset & Approach: Strategic Doer: You can think high-level strategy but aren't afraid to roll up your sleeves and get into the weeds of campaign execution. Natural Collaborator: You excel at working across departments from Sales and Product to Client Services to create a cohesive and effective customer experience. Data-Driven: Your decisions are guided by data, not just gut feelings. You embrace a "test, measure, learn" mentality. Growth-Oriented: You have an entrepreneurial mindset and are always looking for the next opportunity to innovate and drive results. WORK EXPERIENCE – MINIMUM REQUIRED 5 years of related experienceEDUCATION Preferred: Bachelors Degree or equivalent in Marketing or CommunicationCERTIFICATIONS DESCRIPTION COMPETENCIES Inclusion and CollaborationAccountabilityCustomer First FocusLeading and DevelopingAgilityBusiness Acumen and Straight Talk At Livingston, we are committed to fostering a flexible, growth-oriented environment where you can thrive. Our culture is built on respect, recognition, and collaboration, and we empower our team with trusted expertise, continuous learning opportunities, and long-term support. We offer competitive compensation, comprehensive benefits, and a transparent pay philosophy aligned with market data and job-related factors. Base salary is one component of our total rewards package which also includes incentive opportunities, benefits, and professional development. Salary ranges are established by location and reflect relevant factors such as skills, experience, and market conditions. The good-faith salary range for this position is 84,455-127,000 CAD. Actual compensation will be determined based on these factors and may vary accordingly. Diversity, Equity, and Inclusion at Livingston We are proud to be an inclusive employer and welcome applicants of all backgrounds, experiences, and perspectives. We know some candidates, especially women and people of color, may hesitate to apply unless they meet every requirement. If this role excites you, we encourage you to apply. Livingston is an equal opportunity employer committed to fostering an inclusive and accessible workplace. Accommodations are available throughout the recruitment process for applicants with disabilities. If you require an accommodation, please advise when submitting your application. In accordance with Ontario transparency requirements, this posting is for an existing, currently available position. In accordance with Ontario transparency requirements, this posting is for an existing, currently available position. Job Type: Full Time Location: ON Toronto - CN030

What you’ll do

The Digital Marketing Manager will architect and execute multi-channel B2B growth strategies to build a predictable and scalable sales pipeline. They will also leverage AI-driven marketing and data analytics to optimize campaign performance and personalize the customer journey.

Requirements

Candidates must have at least 5 years of related experience, with 8+ years preferred in B2B integrated marketing and demand generation. Proficiency in Salesforce, marketing automation platforms, and digital advertising tools is essential for this role.

Benefits

• Competitive compensation • Comprehensive benefits • Professional development • Incentive opportunities

Listed skills

• Data analysis · Preferred
• Salesforce · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B Marketing
• Demand Generation
• Salesforce
• Pardot
• Google Analytics
• SEO
• SEM
• Account-based marketing
• Marketing automation
• Data analysis
• Budget management
• Vendor management
• Lead generation
• Content strategy
• AI-integrated marketing
• Budget Management
• Account-Based Marketing
• Sales Pipelines
• Continuous Development
• MarTech Solutions
• Generative Artificial Intelligence
• Digital Advertising
• Relationship Management
• Paid Media
• Workflow Management
• Pardot (CRM Software)
• LinkedIn Campaign Manager
• Business Objectives
• Campaign Management
• Data Privacy
• SEMrush (Software)
• Google Ads
• Artificial Intelligence
• Analytics
• Budgeting
• Automation
• Business To Business
• Customer Relationship Management
• Management
• Customer Service
• Client Services
• Consulting
• Customs Broking
• Data Governance
• Digital Marketing
• Entrepreneurship
• Equities
• Sales
• International Trade
• Freight Forwarding

Job areas

• Marketing
• Management & Leadership
• Data & Analytics
• Consulting
• Logistics
• Digital Marketing Manager
• Advertising and Marketing Professionals
• Marketing Managers