Marketing Manager – Innovation

Job summary

Lead innovation and renovation projects from concept through commercialization to drive portfolio growth. Collaborate with cross-functional partners to develop launch strategies and identify new consumer opportunities using market data.

Job details

🚀 Marketing Manager – Innovation | CPG 📍 Ontario | Hybrid | $120K–$140K We’re partnering with a well-established global consumer products organization to recruit a Marketing Manager – Innovation for its Canadian business. This is an exciting opportunity for an experienced CPG marketer who thrives on the front end of marketing — identifying consumer opportunities, developing new product concepts, building the business case and bringing innovation to market. Reporting to a senior marketing leader, this individual will own key innovation and renovation initiatives from concept through commercialization, while helping shape the future portfolio and identify new opportunities for growth. What You’ll Be Doing • Lead innovation and renovation projects from concept through commercialization • Identify consumer and market opportunities to drive portfolio growth • Develop and execute new product launch strategies, including pricing, promotion and go-to-market support • Manage an active innovation pipeline across traditional and alternative retail channels • Leverage consumer, customer and syndicated market data to identify opportunities and support business decisions • Monitor competitive activity, product performance and emerging consumer trends • Lead select portfolio growth initiatives, including licensed brands and partnerships • Collaborate closely with Global Innovation, R&D, Supply Chain, Finance, Sales and other cross-functional partners • Help improve innovation processes and accelerate speed to market What We’re Looking For • 7+ years of experience in CPG product marketing, brand/portfolio management, innovation or commercialization • Proven experience leading new product launches and innovation initiatives • Strong consumer insights orientation combined with analytical and commercial acumen • Ability to influence and lead cross-functional teams • Strong communication, presentation and storytelling skills • Experience with NielsenIQ or syndicated data • Familiarity with Stage-Gate processes and project management methodologies • Experience in Personal Care, Beauty, Health & Wellness, Pharmaceutical or adjacent consumer categories is an asset What’s Offered 💰 $120K–$140K salary 📅 Full-Time | Permanent 🚀 Start Date: As soon as possible 🏖️ 3 weeks’ vacation 🏥 Benefits package 💰 RRSP matching up to 6% 🏠 Hybrid work environment – primarily remote, with office attendance as business needs dictate This position represents an existing vacancy. This is an opportunity to join a global organization with an entrepreneurial Canadian environment, where you’ll have meaningful ownership of the innovation agenda and the opportunity to make a visible impact on future growth. 📩 Interested in learning more? Reach out to me directly or apply confidentially. All inquiries will be handled with discretion.

What you’ll do

Lead innovation and renovation projects from concept through commercialization to drive portfolio growth. Collaborate with cross-functional partners to develop launch strategies and identify new consumer opportunities using market data.

Requirements

Requires over 7 years of experience in CPG product marketing or innovation with a strong background in leading new product launches. Proficiency with NielsenIQ, Stage-Gate processes, and experience in Personal Care or Health & Wellness is preferred.

Benefits

• 3 weeks’ vacation • Benefits package • RRSP matching up to 6%

Listed skills

• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CPG Product Marketing
• Brand Management
• Innovation Management
• Commercialization
• Consumer Insights
• Analytical Acumen
• Cross-functional Leadership
• Storytelling
• NielsenIQ
• Syndicated Data Analysis
• Stage-Gate Process
• Project Management
• Go-to-market Strategy
• Pricing Strategy
• Portfolio Growth
• Market Trend Analysis

Job areas

• Marketing
• Management & Leadership
• Retail
• Manufacturing