Nikhil Bhansali

Senior sales and commercial executive with 20+ years of progressive leadership across CPG, consumer goods, beverage, nutraceutical and pharmaceutical sectors. Proven ability to build and transform national commercial organizations, accelerate sales and distribution, improve customer and relationship value, and convert category and shopper insights into executable growth strategies. Deep end-to-end CPG expertise spanning market and channel strategy, national accounts, JBP, pricing, trade investment, category management, assortment, promotions, product launches, forecasting, broker leadership and retail execution. Trusted executive partner to major North American retailers with a record of building high-performing teams and scalable commercial disciplines.

• Negotiation
• Team building
• Coaching
• Forecasting
• CRM
• ERP
• Data analysis

1. National Account Manager (Contract & Portfolio)

   Zevia | Bio-K

   Jan 2024 to Jan 2024

   • Led national account mandates for beverage and consumer health brands, expanding distribution and improving performance across Walmart, Costco, Sobeys, Loblaw, Shoppers Drug Mart, McKesson, Pharmasave and independents. • Increased our retail distribution levels by 40% by increasing listing with national retailers and expanded brand reach to different departments within the same retail outlets. • Improved assortment by rationalizing SKUs and leveraging sales performance to improve new listing base.

2. Director of Sales

   Hydralyte

   Jan 2018 to Jan 2019

   • Rebuilt the national go-to-market strategy, delivering double-digit volume and distribution growth across natural health and pharmacy channels. • Design and drive the expansion of listings across all major retailers in North America. Implemented 4 SKU listing across 9,000 stores at CVS. • Led national broker and sales teams across key accounts and exceeded annual targets by an average of 40% while directing pricing, contracts, trade investment, forecasting and CRM-based opportunity management.

3. VP of Sales

   Synergy CHC Corp

   Sep 2025 to Present

   • Lead national commercial and retail strategy across supplement and beverage categories, owning top-tier Canadian accounts and expanding geographic and channel reach. • Increased north American listing portfolio by 30% and increase assortment portfolio by 50%. • Build executive customer partnerships and joint growth plans designed to increase distribution, sales velocity, margin and long-term account value. • Establish scalable sales processes, performance governance and national account strategies that strengthen execution and support enterprise growth.

4. Director of Sales

   McKesson Canada

   Jan 2024 to Jan 2025

   • Drove strategic account growth and entry into new therapeutic categories through insight-led business development, manufacturer partnerships and disciplined commercial execution. • Improved client acquisition rate by 34% and client retention rate by 47% by leveraging client relationships and competitive advantage to pass on to the clients. • Onboarded new manufacturers, retained 80% of programs and activated underutilized channels through joint business planning and cross-functional alignment. • Led complex negotiations, RFPs, deal structures and executive business cases to improve profitability, relationship value and enterprise growth.

5. Executive Director of Sales

   CK Life Sciences (Adrienne Gagnon)

   Jan 2020 to Jan 2024

   • Transformed commercial operations and led a 16-member national team across sales, marketing, procurement and operations, delivering up to 30% sales growth. • Acquired and achieved private label business to leverage our brand by working and negotiating with contract manufacturers with speed to market, fast turnaround, quality and GMP certifications, and lowest costing alternatives. • First to successfully help AG break out as a regional player and into the national forum to compete against national vendors in major national retail front store pharmacies. • Earned Best Vendor Awards from two national partners through high-impact activations, JBP and disciplined execution; secured national Walmart listings for 10 new SKUs. • Expanded Rexall distribution from 77% to 115%, including hospital networks, while leading RFPs, contract negotiations and McKesson listing expansion. • Implemented CRM and analytics platforms to improve forecasting, execution visibility and commercial ROI.

6. National Account Manager (Portfolio)

   Multiple CPG & Healthcare Brands (SM Enterprises, Mead Johnson Nutrition, Galderma, Black & Decker, Lee Kum Kee)

   Jan 2011 to Jan 2020

   • Held national account leadership roles across SM Enterprises, Mead Johnson Nutrition, Galderma, Black & Decker and Lee Kum Kee, managing major Canadian retailers and foodservice customers. • Secured private label listings across 4 separate categories with major national retailers. • Led JBP, national negotiations, category growth, broker performance, product launches and disciplined trade investment across diverse consumer categories.

7. Category Leadership (Foundation)

   Major CPG Organizations (Coca-Cola, Acosta, PepsiCo Frito-Lay, Hasbro, Nestlé Purina, Hershey)

   Jan 2002 to Jan 2011

   • Built category and shopper leadership expertise across Coca-Cola, Acosta, PepsiCo Frito-Lay, Hasbro, Nestlé Purina and Hershey, applying analytics to assortment, planograms, retail selling stories and promotional effectiveness.

1. York University

   Business Administration

2. Athabasca University

   Bachelor of Business Management, Business Management