Director of Marketing

Job summary

The Director of Marketing will develop and execute strategic marketing initiatives to support advisor growth, brand visibility, and community engagement. They will also lead digital marketing efforts, manage budgets, and provide coaching to advisors on branding and business development best practices.

Job details

Director of Marketing Northwestern Mutual – Denver Northwestern Mutual Denver is seeking a dynamic and strategic Director of Marketing to lead marketing initiatives that help advisors grow their businesses, strengthen their personal brands, and create meaningful connections within the communities they serve. This individual will partner closely with advisors and leadership to elevate market presence, increase community visibility, enhance client engagement, support recruiting efforts, and drive business growth across our Denver Network Office. The ideal candidate is a strategic thinker, creative problem solver, relationship builder, and experienced marketing leader who thrives in a collaborative, entrepreneurial environment. What You'll Do Strategic Marketing Leadership Develop and execute the Denver Network Office marketing strategy aligned with growth, recruiting, and advisor success objectives. Measure marketing effectiveness and optimize investments based on performance and ROI. Manage marketing resources, budgets, vendors, and strategic partnerships. Brand Strategy & Advisor Growth Consult with advisors to develop marketing and branding strategies that support business growth. Help advisors build differentiated brands and increase visibility within their target markets. Ensure consistent Northwestern Mutual and advisor brand standards across the network. Community Presence & Market Impact Expand advisor visibility through community engagement, sponsorships, and strategic partnerships. Support advisors in establishing trusted and recognizable brands within their communities. Increase Northwestern Mutual Denver's presence across key growth markets. Client & Prospect Engagement Lead client, prospect, and networking events that strengthen relationships and drive growth. Support advisors with strategies for prospecting, relationship building, and market development. Track and measure the business impact of marketing initiatives and events. Digital Marketing & Brand Visibility Oversee advisor digital presence, including websites, social media, and online reputation. Develop digital marketing strategies that increase visibility, engagement, and brand awareness. Introduce innovative digital solutions that support advisor growth. Content Development & Communications Lead the creation of marketing materials, campaigns, and advisor branding resources. Support recruiting, leadership, and advisor communication initiatives. Ensure brand consistency across all marketing and communication channels. Leadership, Coaching & Capability Building Serve as the primary marketing consultant and strategic advisor to leadership and advisors. Coach advisors and team members on branding, marketing, and business development best practices as outlined by our home office. Foster a culture of innovation, collaboration, and marketing excellence. Qualifications Required Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field. 7+ years of progressive marketing experience with demonstrated leadership responsibility. Experience developing and executing strategic marketing programs that drive measurable business results. Strong expertise in branding, communications, events, digital marketing, and community engagement. Excellent communication, presentation, and relationship-building skills. Proven ability to manage multiple priorities and stakeholders in a fast-paced environment. Preferred Experience in financial services, professional services, wealth management, insurance, or entrepreneurial environments. Experience supporting independent business owners, advisors, consultants, or sales organizations. Background in experiential marketing, sponsorship activation, recruiting marketing, and community partnerships. What We Offer Ful-time exempt position Compensation: $110k - $130k annually based on relevant experience PTO and holiday time off Medical, dental, and vision coverage Long-term and short-term disability insurance Matching 401k plan Paid garage parking Remote work option of two days a week after 90-days of employment Laptop provided Free access to the onsite workout facility Office healthy break pantry Why Northwestern Mutual Denver At Northwestern Mutual Denver, you'll have the opportunity to shape the marketing strategy of one of the region's premier financial planning organizations. You'll work directly with entrepreneurial advisors, influential leaders, and growth-minded teams to build brands, strengthen communities, attract top talent, and help create financial security for clients across Colorado. If you're passionate about strategy, branding, community engagement, and helping others grow successful businesses, we'd love to meet you. To Apply: Submit application directly on job posting or e-mail resume and other supporting materials to larissa.vigil@nm.com.

What you’ll do

The Director of Marketing will develop and execute strategic marketing initiatives to support advisor growth, brand visibility, and community engagement. They will also lead digital marketing efforts, manage budgets, and provide coaching to advisors on branding and business development best practices.

Requirements

Candidates must have a bachelor's degree in a relevant field and at least 7 years of progressive marketing experience. Strong expertise in branding, communications, and digital marketing is required, along with excellent relationship-building and leadership skills.

Benefits

• Paid time off
• Holiday time off
• Medical insurance
• Dental insurance
• Vision insurance
• Long-term disability insurance
• Short-term disability insurance
• Matching 401k plan
• Paid garage parking
• Laptop provided
• Onsite workout facility
• Healthy break pantry

Listed skills

• Brand Strategy · Preferred
• Coaching · Preferred
• Project management · Preferred
• Relationship Building · Preferred
• Stakeholder Management · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Strategic marketing
• Brand strategy
• Digital marketing
• Event management
• Community engagement
• Relationship building
• Marketing leadership
• Budget management
• Content development
• Communications
• Coaching
• Business development
• Market analysis
• Stakeholder management
• Public relations
• Project management
• Talent Acquisition
• Brand Strategy
• Communication Channels
• Growth Mindedness
• Sales Prospecting
• Business Results
• Marketing Materials
• Business Development
• Brand Awareness
• Business Continuity Planning
• Investments
• Communication
• Public Relations
• Content Development
• Creative Problem Solving
• Digital Marketing
• Engagement Marketing
• Sales
• Financial Services
• Financial Planning
• Leadership
• Marketing
• Innovation
• Marketing Strategies
• Problem Solving
• Marketing Communications
• Market Development
• Marketing Effectiveness
• Presentations
• Wealth Management
• Relationship Building
• Social Media
• Strategic Marketing
• Strategic Partnership

Job areas

• Marketing
• Management & Leadership
• Finance & Accounting
• Consulting
• Director of Marketing
• Sales and Marketing Managers
• Marketing Managers

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