Senior Product Manager (Retail Sports)

Job summary

Develop and execute product and marketing strategies for OLG's Retail Sports portfolio, managing product performance, budgets, forecasts, and initiatives to grow participation and revenue. Lead retail innovation and product launches while collaborating across teams and providing expertise on sports betting, customer behavior, and market opportunities.

Job details

Range: 95,200.00 - 142,800.00 CAD Job Description: Senior Product Manager (Retail Sports) We are ready to take this game to the next level and need someone passionate about product strategy, marketing, and innovation to join our team as a Senior Product Manager, Retail Sports. In this role, you will lead the development and execution of product and marketing strategies for OLG's Retail Sports portfolio, including retail sports betting and brick-and-mortar innovation initiatives. You will be responsible for identifying growth opportunities, optimizing product performance, and delivering engaging customer experiences that drive player participation, revenue growth, and business success. YOUR ROLE IN THE GAME Reporting to the Director, Sports, you will be empowered to: Develop and execute annual product and marketing plans that drive player participation, customer satisfaction, and achievement of revenue and net profit objectives. Manage the performance of Retail Sports products and initiatives by monitoring sales trends, forecasting results, identifying risks and opportunities, and recommending actions to improve business outcomes. Lead the product management of key Retail Sports offerings, ensuring alignment with business objectives, market opportunities, and customer expectations. Identify, evaluate, and recommend new product, marketing, and growth initiatives that strengthen OLG's retail sports offering and market position. Support retail and brick-and-mortar innovation initiatives, including business requirements, research, testing, implementation planning, and go-to-market activities. Collaborate with Retail, Digital, Marketing, Operations, Innovation, and other stakeholders to deliver integrated product strategies and exceptional customer experiences. Provide subject matter expertise on retail sports betting, industry trends, consumer behaviour, and market opportunities to inform strategic decision-making. Support media planning, marketing execution, sponsorship activities, and brand initiatives to maximize product awareness and engagement. Manage and monitor marketing budgets, forecasts, and promotional investments, providing recommendations on performance and variances. Support project delivery and product launches by ensuring key milestones, stakeholder alignment, communication, and implementation activities are successfully executed. WHAT YOU BRING TO THE GAME Education & Experience: University degree in Business, Marketing, or a related field. Minimum 5 years of experience in product management, marketing, category management, sports betting, retail operations, or a related field. Experience developing and executing product strategies, marketing plans, and business initiatives that drive customer engagement and revenue growth. Experience managing budgets, forecasting, business performance analysis, and reporting. Experience collaborating with cross-functional stakeholders to deliver complex projects and business outcomes. Knowledge of sports betting, gaming, lottery products, retail channels, or entertainment industries is considered an asset. Experience working with customer insights, analytics, market research, and performance metrics to support decision-making. Relevant Skills: Strong product management and marketing expertise, including product positioning, promotion, pricing, merchandising, and customer engagement. Strong relationship management skills with the ability to build partnerships and influence stakeholders across the organization. Excellent communication and interpersonal skills, with the ability to present ideas and recommendations to diverse audiences. Strong analytical, conceptual, and problem-solving skills with a data-driven approach to decision-making. Experience leveraging customer insights, market research, and performance analytics to identify opportunities and optimize results. Knowledge of media planning, agency management, promotions, sponsorships, and integrated marketing campaigns. Strong business acumen with the ability to balance customer needs, operational considerations, and financial objectives. Ability to manage multiple priorities and lead initiatives in a fast-paced, evolving environment. Proficiency with Microsoft Office applications and business reporting tools. Passion for innovation, customer experience, and continuous improvement. BENEFITS OF JOINING THE WINNING TEAM Group Benefits Plan: Comprehensive, employer-paid group benefits coverage. Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan. Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being. Growth Focus: Become your best self with comprehensive support for your professional development. Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario. To learn more about our organization and other opportunities visit our career site. We look forward to hearing from you, interested applicants please apply online by October 12, 2026. Please Note: Unless otherwise specified, all positions are required to work fully onsite. OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at careers@olg.ca if you require accommodation at any time throughout the hire process. We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn, we encourage you to apply—even if you don’t meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone, those selected for the next steps will be notified. We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted. Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact careers@olg.ca, 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.

What you’ll do

Develop and execute product and marketing strategies for OLG's Retail Sports portfolio, managing product performance, budgets, forecasts, and initiatives to grow participation and revenue. Lead retail innovation and product launches while collaborating across teams and providing expertise on sports betting, customer behavior, and market opportunities.

Requirements

A university degree in Business, Marketing, or a related field and at least five years of relevant experience are required. Candidates should bring product and marketing strategy experience, budget and performance analysis skills, cross-functional project experience, and strong analytical, communication, and stakeholder management abilities.

Benefits

• Employer-Paid Group Benefits
• Performance-Based Incentive Plan
• Defined Benefit Pension Plan
• Paid Time Off
• Professional Development Support

Listed skills

• Product management · Preferred
• Communication · Preferred
• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Product Management
• Marketing Strategy
• Product Positioning
• Promotions
• Pricing
• Merchandising
• Customer Engagement
• Stakeholder Relationship Management
• Communication
• Analytical Problem-Solving
• Customer Insights
• Market Research
• Performance Analytics
• Media Planning
• Budget Management
• Forecasting
• Retail Channels
• Marketing Budgets
• Market Opportunities
• Retail Operations
• Business Metrics
• Influencing Skills
• Business Success
• Go-to-Market Strategy
• Strategic Decision Making
• Influencing Without Authority
• Relationship Management
• Business Objectives
• Time Off Management
• Willingness To Learn
• Agency Management
• Project Delivery
• Planning
• Market Positioning
• Research
• Analytics
• Budgeting
• Business Marketing
• Business Acumen
• Business Reporting
• Business Requirements
• Consumer Behaviour
• Category Management
• Decision Making
• Customer Service
• Continuous Improvement Process
• Digital Marketing
• Labor Law
• Equities
• Sales

Job areas

• Marketing
• Management & Leadership
• Retail
• Sports & Recreation
• Data & Analytics
• Retail Product Manager
• Product Manager (General)
• Research and Development Managers
• Marketing Managers

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