Digital CRM Strategist

Job summary

Lead the design and implementation of digital marketing lifecycle campaigns focusing on customer retention and reactivation. Develop test-and-learn frameworks and provide strategic leadership across internal and external partners to optimize campaign performance.

Job details

Company Description We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategy & Insights Strategic visioning and planning Positioning, branding and messaging strategy Acquisition, retention and loyalty strategy Copy testing, benchmarking and brand tracking Customer journeys and experience mapping Creativity & Content Insight-based creative briefs Full, multi-channel campaign development Integrated content development CRM and targeted communications Social media and community activation and management Data Intelligence Customer, competitive and market insights Primary, secondary, quantitative, qualitative and ethnographic research Database segmentation and cluster analysis Digital technology and marketing strategy Online customer experience / mapping and information architecture Overview We are an agency filled with people that are Committed, Creative, Curious and Collaborative! We are seeking a digital strategist: someone who is both creative and analytical, with a passion for digital media, marketing, retail e-commerce and customer relationships. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between. We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital and social trends, and an early-adopter of new platforms. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients. Responsibilities Lead the design, implementation and evaluation of digital marketing lifecycle campaigns with a concentration on retention & reactivation programs for our client across multiple channels. Create a test and learn frameworks to continuously monitor and optimize campaigns to ensure alignment with client’s business strategy and priorities Prepare regular reporting and identify key insights to share with senior management Develop campaign briefs and provide ongoing leadership across internal and external marketing, design and technology partners Identify and manage customer targeting and segmentation strategies to maintain, optimize and increase performance Provide subject matter expertise to support the entire marketing mix across both paid & owned media vehicles, including omni-channel campaigns Partner with the technology team to guide capability updates and enhancements Develop a strong partnership with key client stakeholders Become familiar with -- and support -- client’s company culture, policies, procedures, mission, values and standards Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner Qualifications 5-7 years of experience in advertising/marketing with a focus on customer relationship management and retail e-commerce Highly organized and works well in a fast-paced, collaborative, and multi-discipline environment (creative, analytics, and production) Experience in a client-facing role developing strategy and guiding implementation of marketing lifecycle campaigns Proficient with reporting and analytics tools (e.g. Omniture, Google Analytics etc.) Familiar with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, Braze etc.) Experience in leading paid social and/ or paid search campaigns, with strong knowledge of best practices & disciplines. Additional Information Salary Transparency matters to us. The salary range for this position is CAD $70,000 - CAD $90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

What you’ll do

Lead the design and implementation of digital marketing lifecycle campaigns focusing on customer retention and reactivation. Develop test-and-learn frameworks and provide strategic leadership across internal and external partners to optimize campaign performance.

Requirements

Requires 5-7 years of experience in advertising or marketing with a focus on CRM and retail e-commerce. Proficiency in reporting tools like Google Analytics and familiarity with marketing automation platforms such as Salesforce Marketing Cloud is essential.

Listed skills

• collaborative · Preferred
• Retention · Preferred
• Leadership · Preferred
• Client · Preferred
• Data analysis · Preferred
• management · Preferred
• Reporting · Preferred
• Development · Preferred
• Salesforce · Preferred
• Customer · Preferred
• Mapping · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CRM Strategy
• Digital Marketing
• Customer Lifecycle Management
• Retention & Reactivation
• Data Analytics
• Customer Segmentation
• Omni-channel Campaigns
• Marketing Automation
• Paid Social
• Paid Search
• Client Management
• E-commerce

Job areas

• Marketing
• Data & Analytics
• Retail
• Consulting
• Creative & Media

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