Manager, Digital Marketing

Job summary

Own the digital commerce roadmap and lead conversion optimization programs to improve customer experience and business growth. Establish performance metrics and collaborate with cross-functional teams to deliver digital transformation initiatives.

Job details

Find Your Limitless with Reliance By joining Reliance as a Manager, Digital Marketing you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us! What do we offer? The tools you need to succeed – including the tools for the job as well as training and development programs A successful and knowledgeable team to be part of and learn from Competitive base pay plus the ability to earn more tied to your success – the only limit is your potential A great benefits plan for you / your family Career paths so you can advance in the company Awarded Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team What will you do? Digital Commerce Strategy & Ownership: Own the digital commerce roadmap and optimization backlog for Reliance's digital commerce experiences. Partner with Marketing, Product, IT, Analytics, Legal, and Operations teams to deliver enhancements that improve customer experience and drive business growth. Identify opportunities to improve conversion, customer engagement, user experience, and overall digital performance. Develop business cases and recommendations that support digital commerce growth initiatives. Conversion Rate Optimization (CRO): Lead Reliance's conversion optimization program across e-commerce. Develop testing roadmaps and experimentation strategies focused on improving conversion and customer experience. Execute A/B and multivariate tests using leading optimization platforms such as VWO, Optimizely, or similar technologies Analyze customer behavior and funnel performance to identify opportunities for continuous improvement. Optimize checkout experiences, user flows, and conversion funnels to maximize business results. Analytics & Performance Management: Establish and monitor key performance metrics. Translate analytics and customer insights into actionable recommendations. Build executive-ready reporting and performance summaries that support business decision-making. Partner with analytics teams to ensure accurate measurement, attribution, and reporting. Customer Experience & Collaboration: Champion a customer-first mindset across all digital experiences. Collaborate with UX, Design, Development, and Marketing teams to improve customer journeys and digital experiences. Support large-scale digital transformation and e-commerce initiatives across the organization. Build strong partnerships across functional teams to align priorities and deliver business outcomes. What do you bring? Bachelor's degree in Marketing, Business, Commerce, Digital Media, Analytics, or a related field. 6+ years of experience in digital commerce, digital product management, conversion optimization, digital marketing, or related disciplines. Demonstrated experience improving online conversion, customer experience, and digital revenue performance. Experience managing or optimizing digital commerce platforms such as WooCommerce, Shopify, BigCommerce, Salesforce Commerce Cloud, or similar platforms. Strong analytical and problem-solving capabilities. Experience with experimentation and optimization platforms such as VWO, Optimizely, Adobe Target, or similar solutions. Strong understanding of web analytics, customer journey analysis, and digital measurement. Experience with Google Analytics 4, Google Tag Manager, and digital reporting tools preferred. Excellent communication, presentation, and stakeholder management skills. Strong business acumen and data-driven decision-making capabilities. Experience driving continuous improvement and customer experience initiatives. Experience in home services, subscription businesses, utilities, telecommunications, or other complex B2C industries is considered an asset. Experience leveraging AI-enabled tools to improve workflows, analysis, and customer experiences is considered an asset. Why Reliance? As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance. This posting is for an existing vacancy. We use AI enabled tools to support parts of our selection process; however, every hiring decision is reviewed and finalized by our people. Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. For more information, please visit www.reliancehomecomfort.com

What you’ll do

Own the digital commerce roadmap and lead conversion optimization programs to improve customer experience and business growth. Establish performance metrics and collaborate with cross-functional teams to deliver digital transformation initiatives.

Requirements

Requires a bachelor's degree and over 6 years of experience in digital commerce, product management, or conversion optimization. Proficiency with e-commerce platforms and optimization tools like VWO or Optimizely is essential.

Benefits

• Training and development programs • Competitive base pay • Benefits plan for family • Career advancement paths

Listed skills

• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Commerce Strategy
• Conversion Rate Optimization
• A/B Testing
• Web Analytics
• Stakeholder Management
• Customer Experience Design
• Digital Product Management
• Data-Driven Decision Making
• Performance Management
• User Experience Optimization

Job areas

• Marketing
• Management & Leadership
• Data & Analytics
• Energy
• Customer Service & Support