Sr. Analyst, Marketing Communications, Tim Hortons, Canada

Job summary

The Sr. Analyst will manage end-to-end marketing communications programs and coordinate campaign workstreams across various channels including media, digital, and social. They will partner with internal teams and external agencies to ensure brand consistency, manage timelines, and interpret campaign performance data.

Job details

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Restaurant Brands International is looking for a Sr Analyst, Marketing Communications to join the Tim Hortons Canada Integrated Marketing Communications team. This role supports the development and delivery of integrated marketing campaigns that bring Tim Hortons’ calendar and brand priorities to life for Canadians. The Sr Analyst will partner closely with internal teams and external agencies to coordinate integrated campaign development and delivery with Media, Digital, In-Restaurant POP, CRM, Social and PR. The ideal candidate combines strong project management and marketing fundamentals with excellent attention to detail, sound creative judgment and a collaborative, solutions-oriented approach. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week. Roles and Responsibilities Independently manage low-complexity initiatives and contribute to mid-to-high-complexity work with guidance from senior team members to execute end-to-end marketing communications programs across national, regional, test market and ad hoc initiatives. Partner with internal teams such as Category Marketing, Media, Digital, CRM, Social, PR, Sponsorship, Legal, and Consumer Insights to align on communication objectives, timelines, requirements and campaign deliverables. Support the development of creative briefs and contribute to clear, actionable agency feedback grounded in the brief, brand standards and channel requirements. Coordinate campaign workstreams with the creative agency and cross-functional partners, including briefing, timeline management, creative feedback and stakeholder approvals, pre-production planning, post-production execution, and budget/invoice tracking. Review creative across channels - including TV, OLV, social, digital, audio, OOH and owned channels - to ensure accuracy, brand consistency, strong execution and appropriate legal and/or third-party requirements. Partner with Media, Insights and Analytics teams to interpret campaign performance, identify implications and develop recommendations for future work. Apply learnings to contribute to improved campaign development and team processes. Required Skills and Experience Bachelor’s degree in Business, Marketing, Communications, Public Relations or a related field. 2+ years of progressive experience in marketing, advertising, communications, creative agency or a related field; QSR experience is an asset. Strong understanding of brand marketing, advertising principles and integrated campaign development. Demonstrated ability to manage multiple programs/workstreams, priorities and deadlines in a fast-paced environment. · Excellent written and verbal communication skills, including strong copy-editing and presentation abilities. Strong attention to detail, follow-through and organizational skills. Ability to review creative thoughtfully and provide constructive feedback, with a strong understanding of brand standards and channel best practices. Collaborative and confident working with cross-functional partners, agencies and vendors. Comfortable identifying issues, proposing solutions and escalating decisions when needed. Proficiency in Microsoft Office; experience with project-management and asset-management tools is an asset. Base salary range of $75,000 – $95,000CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills. This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. This posting is for a position that will become vacant on or around September 2026. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request. #timhortons Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

What you’ll do

The Sr. Analyst will manage end-to-end marketing communications programs and coordinate campaign workstreams across various channels including media, digital, and social. They will partner with internal teams and external agencies to ensure brand consistency, manage timelines, and interpret campaign performance data.

Requirements

Candidates must hold a bachelor's degree in a relevant field and possess at least 2 years of progressive experience in marketing or advertising. Strong project management, communication, and attention to detail are essential for success in this fast-paced environment.

Benefits

• Paid parental leave • Telemedicine • Mental wellness support

Listed skills

• Marketing Communications · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing communications
• Project management
• Integrated marketing campaigns
• Creative briefing
• Brand marketing
• Advertising principles
• Copy-editing
• Presentation skills
• Budget tracking
• Stakeholder management
• Cross-functional collaboration
• Media planning
• Digital marketing
• Social media
• Public relations
• QSR industry knowledge
• Business Metrics
• Team Processes
• Consumer Insights
• Constructive Feedback
• Organizational Skills
• Brand Marketing
• Solution-Oriented
• Follow Through
• Planning
• Asset Management
• Business Marketing
• Customer Relationship Management
• Copy Editing
• Management
• Communication
• Public Relations
• Digital Audio
• Sales
• Franchising
• Marketing
• Integrated Marketing Communications
• Invoicing
• Marketing Communications
• Project Management
• Microsoft Office
• Performance Metric
• Post-Production
• Restaurant Operation
• Telehealth
• Timelines
• Verbal Communication Skills
• Detail Oriented

Job areas

• Marketing
• Food & Beverage
• Creative & Media
• Management & Leadership
• Marketing Communications Analyst
• Brand Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists