Senior Marketing Insights & Performance Analyst

Job summary

Own the accuracy and consistency of campaign and business reporting by reconciling customer and internal platform data and maintaining a shared metric glossary. Analyze campaign performance, communicate findings and recommendations to clients and senior stakeholders, and build scalable reporting systems for future programs and markets.

Job details

Our client is a fast-growing, venture-backed creator community platform helping global beauty and consumer brands build and scale their influencer programs. With enterprise programs running across 9+ markets for some of the world's best-known beauty brands, they're hiring their first dedicated insights analyst to tell customers not just what the numbers say, but what's working, why, and what to change. About The Role: Founding role: the first data and insights hire supporting enterprise customers, starting with US brand programs. Partner with account managers and directors, who own client relationships, while you own the analytics and build the playbook for future analysts. Remote Work Model: Fully remote within Canada (EST hours) – Toronto preferred, occasional US travel Key Responsibilities: Own the accuracy of the numbers in monthly, campaign, executive and quarterly business reports. Reconcile campaign data across customer reporting tools and internal platform data, and maintain a consistent metric glossary. Explain why campaigns performed well or poorly and recommend changes, from creator briefing to creative selection. Turn raw data into clear visualizations and trends using Power BI and AI tools. Build scalable reporting systems for future programs and markets. About You: 3+ years in analytics, ideally on the data side of a digital, media or marketing agency. Experience with retail, CPG or luxury brands; exposure to multiple sectors is a strong plus. Able to translate complex data into plain language and practical recommendations for senior stakeholders. Hands-on, self-directed and detail-oriented, with experience leading analytics projects independently. Proficient in Power BI or similar BI tools; uses AI tools with sound judgement. Influencer, creator or social media data experience is a bonus. What's In It For You: Competitive base salary with clear career progression Build the insights function from the ground up Work with world-class global beauty and consumer brands, fully remote #LI-DB1

What you’ll do

Own the accuracy and consistency of campaign and business reporting by reconciling customer and internal platform data and maintaining a shared metric glossary. Analyze campaign performance, communicate findings and recommendations to clients and senior stakeholders, and build scalable reporting systems for future programs and markets.

Requirements

Requires at least three years of analytics experience, ideally in a digital, media, or marketing agency, with experience in retail, CPG, or luxury brands considered valuable. Candidates should be proficient in Power BI or similar tools, able to independently lead analytics projects, and skilled at translating complex data into clear recommendations; influencer, creator, or social media data experience is a bonus.

Benefits

• Competitive Base Salary
• Career Progression
• Fully Remote Work

Listed skills

• Data analysis · Preferred
• Data visualization · Preferred
• Power BI · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Analytics
• Data Analysis
• Campaign Performance Analysis
• Client Reporting
• Data Reconciliation
• Metric Glossary Management
• Data Visualization
• Power BI
• AI Tools
• Business Intelligence
• Trend Analysis
• Strategic Recommendations
• Stakeholder Communication
• Project Leadership
• Influencer Marketing
• Social Media Analytics

Job areas

• Data & Analytics
• Marketing
• Creative & Media

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