Building world-class GTM teams. From C-level to frontline.
Toronto, Ontario
Winning a category requires moving many mountains. Two of the biggest are building a legendary product and a legendary GTM team. Both are incredibly difficult, but you can’t win without them. GTM team building is our craft. For 20 years, we’ve focused on just one thing: helping you build the GTM team that makes your product fly. More than 2,000 customers later, we’ve got the repetitions. We’ve experimented more than anyone in our space, and we’ve learned what others simply haven’t had the time or focus to discover. What we’ve learned is that there is no single shortcut to an advantage. We wish there were, but hard problems rarely have easy solutions. The only real edge comes from doing a hundred small things perfectly, each and every time. That’s what mastery demands, and we are no exception. It wasn’t always this cutthroat. But today, in the age of AI, no single strength can carry you; the market is just too competitive. A great network without domain knowledge leads to bland conversations. Domain knowledge without a network leads to great stories told into the abyss. And lacking recruitment mastery means a search without focus or rhythm, which ultimately leads to a B team. But world-class GTM teams can be built. It requires an uncompromising focus on executing every single detail perfectly. That’s the only way to win, and it’s the only thing we care about. Welcome to STA!
Remote · Canada
Own the full enterprise sales cycle for named accounts, including new customer acquisition and expansion, managing complex deals with $200K+ ACV. Identify strategic customer challenges, build value-based business cases, engage stakeholders and executives across functions, and independently deliver tailored product demonstrations.
Hybrid · Toronto
Prospect, qualify, close, and manage new mid-market accounts across retail, manufacturing, and commercial baking, building a pipeline through high-volume outbound outreach. Maintain accurate HubSpot records, manage late-stage opportunities, and learn the products and internal processes quickly.
Remote · Canada
Own the accuracy and consistency of campaign and business reporting by reconciling customer and internal platform data and maintaining a shared metric glossary. Analyze campaign performance, communicate findings and recommendations to clients and senior stakeholders, and build scalable reporting systems for future programs and markets.
On-site
Own the full sales cycle for a named enterprise account base, acquiring new customers and expanding existing accounts through a land-and-expand motion. Lead complex, multi-stakeholder deals, develop business cases, build executive relationships, and deliver tailored product demonstrations.
Hybrid · Vancouver
The Head of Sales will initially act as an individual contributor working with the President to close deals before transitioning to build and lead a high-performing sales organization. Responsibilities include establishing repeatable sales processes, implementing outbound prospecting, and managing key performance metrics like bookings and pipeline health.
Remote · Canada
The role involves owning the end-to-end sales process, including prospecting, discovery, and closing deals to drive net-new growth. The representative will build relationships with quality and compliance leaders in the life sciences sector.
On-site · Regina
The Territory Sales Manager conducts consultative discovery meetings with K-12 school administrators to recommend educational furniture solutions. They are responsible for presenting quotations, managing the sales pipeline, and closing new business opportunities within the Saskatchewan region.
