Performance Marketing Specialist (Meta & Google Ads)

Original job posting

The Performance Marketing Specialist will plan, build, and optimize paid acquisition campaigns across Meta and Google platforms. They will also report on blended performance metrics and collaborate with the creative team to drive profitable customer acquisition.

Job details

About Sistaco Sistaco is a global direct-to-consumer beauty brand headquartered in Brisbane, Australia. Our flagship product, the Mineral Bond System, is a non-toxic, mineral-based powder nail system sold through our own websites in Australia, the United States, the United Kingdom, Canada and New Zealand. We have a highly engaged community of more than 160,000 members, and paid media is central to how we grow. About the role We are looking for a Performance Marketing Specialist to oversee our paid acquisition across Meta and Google. The role is split roughly equally between the two platforms and reports to our Director of Performance Marketing. Key responsibilities Meta Ads Plan, build and optimise campaigns across multiple ad accounts and markets Work with the creative team on video-led and static testing, analysis and iteration Drive profitable new customer acquisition at scale Google Ads Manage Search, Shopping and Performance Max campaigns across storefronts Maintain product feed health in Google Merchant Center Protect and optimise branded search, and develop non-brand growth Cross-channel Report on blended performance, with a focus on new customer acquisition cost and efficiency Use Triple Whale and platform data to analyse results and identify opportunities Support planning, budgeting and scaling for peak trading periods (October to January) Present findings and recommendations to the Director of Performance Marketing About you Proven results in ecommerce or D2C Strong analytical skills and a sound understanding of attribution and measurement Experience working with creative teams and video-led advertising Clear written and verbal communication Self-directed and organised in a fully remote environment Experience with Shopify, Triple Whale or the beauty category is highly regarded

What you’ll do

The Performance Marketing Specialist will plan, build, and optimize paid acquisition campaigns across Meta and Google platforms. They will also report on blended performance metrics and collaborate with the creative team to drive profitable customer acquisition.

Requirements

The ideal candidate has proven experience in ecommerce or D2C marketing with strong analytical skills. Proficiency in attribution, measurement, and working within a remote environment is essential.

Listed skills

• Budgeting · Preferred
• Shopify · Preferred
• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Meta Ads
• Google Ads
• Performance Marketing
• Ecommerce
• D2C
• Data Analysis
• Attribution
• Measurement
• Video-led Advertising
• Shopify
• Triple Whale
• Google Merchant Center
• Search Engine Marketing
• Budgeting
• Campaign Optimization

Job areas

• Marketing
• Retail
• Data & Analytics