Sales and Marketing Lead

Original job posting

Develop and lead engagement strategies, partnership programs, educational initiatives, and events for retail pharmacy partners and healthcare professionals. Set performance measures, collaborate with internal and external stakeholders, and optimize programs to support pharmacist education, patient care, and business outcomes.

Job details

Professional Sales & Marketing Lead - Retail Pharmacy 📍 Location: Toronto, Ontario, Canada (Hybrid) 🏢 Industry: Personal Care Product Manufacturing 💼 Work Setting: Hybrid Are you passionate about driving healthcare professional engagement and building strategic partnerships within the retail pharmacy landscape? We are seeking an experienced leader to develop and execute innovative pharmacy-focused engagement strategies that strengthen professional relationships, enhance educational initiatives, and create impactful programs that support both healthcare professionals and patients. Key Responsibilities Strategic Healthcare Professional Engagement Develop and lead engagement strategies focused on retail pharmacy partners and key healthcare professional audiences. Drive the integration of health and wellness solutions into pharmacist-led patient care initiatives. Identify opportunities to support patients across various health needs through innovative pharmacy engagement programs. Incorporate healthcare professional engagement priorities into annual business planning processes and customer growth strategies. Partner with clinical and medical stakeholders to translate scientific insights into practical recommendations for pharmacy professionals. Build portfolio-wide engagement strategies that encourage healthcare professionals to recommend appropriate health solutions across multiple patient needs. Stay informed on evolving pharmacy practices, prescribing authority, and patient care advancements to ensure engagement approaches remain relevant and impactful. Explore opportunities to integrate products and services into pharmacy technologies, prescribing platforms, and decision-support systems through collaboration with industry stakeholders and technology partners. Pharmacy Conferences & Industry Events Lead the planning and execution of key pharmacy conferences, professional events, and customer engagement initiatives. Collaborate with internal commercial teams to maximize event impact and business outcomes. Define performance metrics to measure event effectiveness, audience engagement, reach, and return on investment. Continuously optimize event strategies based on insights and performance results. Partnership Programs & Activation Develop and manage annual healthcare professional partnership programs with pharmacy organizations and strategic retail partners. Design scalable engagement initiatives that enhance pharmacist education, patient support, and brand advocacy. Establish clear success metrics and regularly assess program performance to drive continuous improvement and stronger results. Professional Education Programs Identify knowledge gaps and educational opportunities for pharmacists and pharmacy teams. Collaborate with medical, scientific, and educational experts to develop compliant and impactful learning initiatives. Support the delivery of accredited educational programs and professional development opportunities. Evaluate program effectiveness through defined performance measures and stakeholder feedback. Qualifications Bachelor's degree in Business, Marketing, Life Sciences, Healthcare, or a related field. 5+ years of experience in healthcare, pharmaceutical, life sciences, or commercial healthcare environments. Proven experience developing and executing healthcare professional engagement programs within pharmacy, healthcare, or retail settings. Bilingual communication skills in English and French are highly preferred. Strong understanding of healthcare professional marketing, pharmacy operations, and the broader healthcare ecosystem. Demonstrated ability to lead cross-functional initiatives and influence stakeholders at all levels. Experience managing strategic partnerships, external vendors, and complex programs. Minimum of 3 years of people leadership experience. Strong analytical capabilities with expertise in KPI development, reporting, and performance optimization. Excellent communication, presentation, negotiation, and relationship management skills.

What you’ll do

Develop and lead engagement strategies, partnership programs, educational initiatives, and events for retail pharmacy partners and healthcare professionals. Set performance measures, collaborate with internal and external stakeholders, and optimize programs to support pharmacist education, patient care, and business outcomes.

Requirements

A bachelor's degree in business, marketing, life sciences, healthcare, or a related field and at least five years of relevant healthcare or commercial experience are required. Candidates should have pharmacy-focused engagement experience, at least three years of people leadership, strong analytical and stakeholder-management abilities, and bilingual English-French skills are highly preferred.

Listed skills

• Pharmacy Operations · Preferred
• Performance Reporting · Preferred
• Negotiation · Preferred
• Communication · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Healthcare Professional Engagement
• Retail Pharmacy Marketing
• Strategic Partnership Management
• Pharmacy Operations
• Professional Education Program Development
• Event Planning and Execution
• Cross-Functional Leadership
• Stakeholder Management
• KPI Development
• Performance Reporting
• Program Optimization
• Analytical Skills
• Communication
• Presentation
• Negotiation
• Relationship Management

Job areas

• Marketing
• Sales
• Healthcare
• Management & Leadership
• Retail