Associate Director, Media Strategy

Montréal, QC
Hybrid
Posted Oct 9, 2026
1 position

$90,000–$100,000 / year

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Employment type: Full-time
Experience level: Senior · 7+ years
Posting language: English
Working hours: 40 hours per week
Office presence: 3 days per week
Seniority: Mid-Senior level
Application method: Direct apply is available

Job summary

Develop and lead integrated media strategies and campaigns across digital and traditional channels, using consumer insights, data, and measurement to drive performance and business results. Advise senior clients, lead and develop cross-functional teams, and improve agency processes and campaign delivery.

Job details

Role - Associate Director, Media Strategy Location: Montreal, QC | Hybrid (3 days/week in office) Salary: $90,000 - $100,000 What You'll Do Drive Integrated Media Strategy Develop customized 360° media strategies aligned with client business objectives, marketing strategies, consumer needs, and growth opportunities. Lead integrated media planning and execution across digital and traditional channels. Build innovative, data-driven media ecosystems focused on performance, optimization, and measurable results. Develop consumer journeys, messaging frameworks, media KPIs, and measurement strategies. Stay ahead of emerging media, technology, audience, and consumer trends to identify new opportunities. Translate complex media and data insights into clear, actionable business recommendations. Be a Strategic Client Advisor Build trusted relationships with senior stakeholders and become a strategic partner to clients. Advise senior leadership on media strategy, performance, market opportunities, and evolving industry trends. Develop a strong understanding of clients' industries, competitive landscapes, business challenges, and opportunities. Identify opportunities to improve campaign performance and expand strategic partnerships. Proactively address campaign challenges and develop solutions that protect both performance and client relationships. Lead and facilitate strategic workshops focused on consumer journeys, messaging, media performance, and business objectives. Lead & Develop Teams Provide strategic direction and guidance to media strategists and other specialists. Coordinate cross-functional teams to ensure successful delivery of integrated campaigns. Mentor and coach team members while supporting their professional development. Share media expertise through internal training and knowledge-sharing initiatives. Help establish and evolve media best practices, processes, tools, and methodologies. Foster a collaborative environment where teams can do their best work. Drive Operational Excellence Help ensure effective execution of agency processes, including SOWs, BCRs, hours, invoicing, and campaign workflows. Partner with senior leadership to improve processes and ways of working. Take a proactive, solution-oriented approach to resolving complex project and campaign challenges. What You'll Bring 5–7+ years of experience in media strategy, media planning, or a related discipline, primarily within an agency environment. Strong experience developing and executing integrated/360° media strategies. Deep understanding of the modern digital media ecosystem, including programmatic, SEM, paid media, audience strategy, data, measurement, and optimization. Solid knowledge of traditional media, with the ability to connect offline and digital channels into cohesive media strategies. Experience advising senior stakeholders and major clients. Strong presentation, communication, and business skills. Ability to translate data and media insights into strategic business recommendations. Experience leading, mentoring, or coordinating media strategy teams. Strong organizational and project-management skills. A collaborative, proactive, and solutions-oriented mindset. Comfort working in a fast-paced environment with multiple stakeholders and competing priorities. The Leadership Mindset We're looking for someone who brings both strategic expertise and strong people leadership. Empathetic leader: You support, coach, and develop people while bringing teams together around a shared vision. Strategic thinker: You see the bigger picture and can connect media decisions to broader business and marketing objectives. Transparent communicator: You build relationships through honesty, accountability, and trust. Agile problem-solver: You thrive in complex environments and are comfortable adapting when priorities change. Collaborative partner: You believe the strongest work comes from bringing different perspectives and areas of expertise together. What You'll Get Hybrid work: 3 days in the office and 2 days working remotely. Generous time off: 3 weeks of vacation plus an agency-wide holiday closure. Additional personal time: Doubled public holidays, 5 personal wellness days, and 1 volunteer day. Comprehensive benefits: Life, prescription drug, dental, paramedical, travel, and other coverage options. Wellness support: Annual reimbursement toward fitness activities or home fitness equipment. Transportation benefits: Discounts on public transit and bike-sharing memberships. Professional growth: Work alongside experienced media professionals and have a direct opportunity to influence strategy, processes, and the future direction of the agency.

What you’ll do

Requirements

Requires 5–7+ years of agency experience in media strategy, media planning, or a related field, with strong expertise in integrated media and the digital media ecosystem. Candidates should have experience advising senior clients, translating insights into recommendations, leading or mentoring teams, and managing projects in a fast-paced environment.