Regional Category Growth Specialist, COP
- Toronto, ON
- On-site
- Posted Oct 14, 2026
- 1 position
$72,000–$90,000 / year
Opens an external site
- Employment type
- Full-time
- Experience level
- Mid-level · 3+ years
- Minimum education
- High school
- Apply by
- Oct 17, 2026
- Posting language
- English
- Working hours
- 40 hours per week
Job summary
The specialist is responsible for developing and executing targeted category sales strategies to achieve district business goals and penetrate new market segments. They will utilize data analytics to prioritize opportunities, manage customer relationships, and champion team selling efforts through Salesforce.
Job details
JOB DESCRIPTION This is a professional sales position responsible for closing district category penetration opportunities and growing new business within category, with the expectation of achieving assigned business goals while enhancing the customer experience. This will be accomplished through maintaining industry and category specific certification status and direct selling of categories to customers. Specialists will prioritize time, targets, and team selling efforts based on market insights and data analytics. Pay Range: CAD72,000 - CAD90,000. This job is also incentive eligible Role Responsibilities: Develop and execute targeted category sales strategies to achieve district and individual annual business goals, delivering profitable sales growth and penetration across categories, specialty segments, and Sysco brand Provide customer solutions from within our defined category assortment with the emphasis on prioritizing Sysco brand/Sourced along with relevant Sysco specialty company offerings Utilize data analytics to prioritize category opportunities Actively seek, qualify, and action top penetration opportunities Be informed of market conditions, product innovations, and competitors' products, prices, and sales; share information with customers as part of value-added services provided Track activities and results, collaborate on opportunities, and champion the team selling process through use of Salesforce (Sysco’s CRM tool) Leverage sampling in a solutions-oriented manner to close sales Provide feedback to specialty companies and merchandising on product quality, product integrity, product mix, customer satisfaction, perceived value and competition Develop and maintain relationships with customers, chefs and Sysco team members Support execution of prioritized sales strategies through direct selling and engagement of customers and prospects at Sysco events (e.g. food shows, industry events) Follow-up on all communications and commitments resulting from customer meetings Execute all 360 category opportunities to the specified closed won ratio. Complies with Sysco’s Food Safety Policy and procedures to ensure food safety, quality and legality requirements are met. Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor. Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present. Perform other duties as assigned. Qualifications/Skills/Job Requirements (About you): 3 years or more experience in a Sales or Marketing role Completion of post-secondary education or equivalent experience CPSA designation is preferred. Intermediate proficiency in MS Office Suite Valid driver’s license in good standing with access to a vehicle is required. Demonstrate a high level of business acumen and interpersonal savvy. Sysco is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities. At Sysco, we aspire to create a global culture that is decidedly diverse, equitable, and inclusive – one where we foster belonging as we care for one another and connect the world through food and trusted partnerships. We are Better Together. COMPANY OVERVIEW Sysco is the global leader in foodservice distribution. With over 71,000 colleagues and a fleet of over 13,000 vehicles, Sysco operates approximately 333 distribution facilities worldwide and serves more than 700,000 customer locations. We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We’re looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service. Our Purpose: Connecting the world to share food and care for one another Our Mission: Delivering success for our customers through industry-leading people, products and solutions Our Identity: Together we define our future of foodservice and supply chain Here’s a sample of the many benefits Sysco colleagues enjoy: Comprehensive Flexible Benefits including Health and Dental, Health Care Spending and Wellness Accounts • Short-Term and Long-Term Disability • Life Insurance • Voluntary Optional Insurance • Parental Leave Plan • Company Pension Plan • Group RRSP & TFSA • Employee and Family Assistance • Stock Purchase Plan • Maple Virtual Care • Unlimited on-line learning • Sysco product discounts • Preferred vendor discounts • Associate Resource Groups (*benefits may vary based on location or bargaining unit) ADDITIONAL INFORMATION This Job Requisition was created with the help of AI. AI will not be used to make hiring decisions or who progresses in the Job Application process. If you have any questions, please reach out to our Talent and Acquisition Team. This Job Requisition is for an existing vacancy.
What you’ll do
The specialist is responsible for developing and executing targeted category sales strategies to achieve district business goals and penetrate new market segments. They will utilize data analytics to prioritize opportunities, manage customer relationships, and champion team selling efforts through Salesforce.
Requirements
Candidates must have at least 3 years of experience in a sales or marketing role and possess post-secondary education. Proficiency in MS Office and a valid driver's license are required, with a CPSA designation considered an asset.
Benefits
- Health and Dental Insurance
- Health Care Spending Account
- Wellness Account
- Short-Term Disability
- Long-Term Disability
- Life Insurance
- Parental Leave Plan
- Company Pension Plan
- Group RRSP
- TFSA
- Employee and Family Assistance
- Stock Purchase Plan
- Maple Virtual Care
- Product Discounts
- Preferred Vendor Discounts
Listed skills
- Sales · Preferred
- Business development · Preferred
- Salesforce · Preferred
- interpersonal skills · Preferred
- Negotiation · Preferred
- Product Knowledge · Preferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Sales
- Business Development
- Data Analytics
- Customer Relationship Management
- Salesforce
- Category Management
- Market Analysis
- Strategic Planning
- Business Acumen
- Interpersonal Skills
- MS Office Suite
- Food Safety Compliance
- Negotiation
- Product Knowledge
- Sales Strategy
- Employment Equity
- Supply Chain
- Sales Prospecting
- Solution-Oriented
- Strong Work Ethic
- Valid Driver's License
- Data Analysis
- Customer Service
- Closing (Sales)
- Communication
- Value-Added Services
- Food Services
- Dental Health
- Direct Selling
- Food Safety And Sanitation
- Selling Techniques
- Leadership
- Marketing
- Merchandising
- Microsoft Office
- Purchasing
- Product Quality (QA/QC)
Job areas
- Sales
- Food & Beverage
- Logistics
- Management & Leadership
- Growth Specialist
- Procurement / Sourcing Specialist
- Buyers
- Wholesale and Retail Buyers, Except Farm Products
- Buyers and Purchasing Agents
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