Business Development Specialist- Digital Ads

Job summary

The role involves identifying and engaging potential clients through inbound and outbound prospecting to drive new business acquisition for digital ads. You will manage the full sales cycle, from needs analysis and solution presentation to closing deals and maintaining accurate records in the CRM.

Job details

About the job Job Role & Profile: B2B Sales Customer Expert II Advertised as : Growth Sales Executive – AI Platform Location: Toronto Office (250 University Avenue or The Well, DT Toronto)- 100% on site Reports to: B2B Sales Supervisor Contract: Regular, Full-time Education: College Diploma / Degree Travel Requirements: No For existing vacancy: Yes About Us TP is a worldwide leader in client experience management and contact center business process outsourcing. With more than 500,000 employees, development of an efficient and responsible hybrid organization, combining work-from-home and on-site solutions, with around 50% of employees now working remotely.We also provide services in 300 languages and dialects. Ranked 11th in the world's Top 25 Best Workplaces by Fortune Magazine, in partnership with Great Place to Work®; Best Employer certification earned in 64 countries covering more than 97% of the total workforce. Our Work Culture At TP, we remain true to our core values of integrity, respect, professionalism, innovation and commitment. Autonomous - We encourage and trust your decision-making skills. Progressive work environment- If you have skills to prove we have all ladders for you to grow Flexible - We believe in results Innovative - All ideas matter Inclusive - Everyone is Included and everyone wins About the job We are looking for a highly motivated Sales Executive to drive conversion for inbound and outbound new business acquisition for digital ads for the leading AI company. This role focuses on identifying, engaging, and closing new clients. The ideal candidate is a proactive hunter with strong digital marketing knowledge and a passion for consultative sales. Having curiosity, a commercial drive and a customer centric approach are critical. Key Responsibilities and Accountabilities (may perform other duties as requested not specifically addressed in this document) Identify and engage potential digital ads clients through inbound & outbound prospecting (cold calls, email, social selling). Generate new business opportunities and build a robust sales pipeline. Conduct needs analysis and present AI advertising solutions tailored to client goals. Drive full sales cycle from prospecting to closing deals Achieve and exceed revenue and activity targets Maintain accurate tracking of all sales activities in CRM (e.g., Salesforce) Collaborate with internal teams for onboarding and customer success handover Upsell and cross-sell additional solutions when applicable Job Requirements: Strong digital marketing knowledge (SEO, PPC, Ads ecosystem, advanced client knowledge) Experience in pre-sales/lead qualification Proven experience in B2B sales or business development Minimum 1 year of relevant experience. Strong communication skills, including C-level interaction Experience in outbound sales and cold calling Self-prospecting capabilities Revenue/target-driven mindset Experience managing or using databases Preferred Qualifications Consultative selling skills Client-facing product knowledge Experience with high-potential clients Experience using Salesforce or other CRM tools Understanding of ad tech or AI platforms Key Competencies Strong communication and negotiation skills Results-driven and resilient mindset Ability to work independently and as part of a team High level of organization and time management Adaptability in a fast-paced environment What We Offer Full-time onsite in Downtown Toronto: 250 University Avenue, Toronto Annual Base pay of CAD 51,000 plus on-site premium of CAD 5,000 and an exciting opportunity to earn additional bonus up to CAD 22,550. Pay increases after milestone periods (6 months, 1 year tenure). Exposure to cutting-edge AI advertising solutions Referral Program Incentives Monthly/quarterly incentive contests Leader boards and gamification (weekly rankings) Public recognition (Town halls, Sales Days) Medical and Dental insurance benefits inclusive to the immediate family Employee Family Assistance Programs Tuition Reimbursement Rewards & Recognition programs Continuous skill development and certifications: specific sales training Clear career growth opportunities supported by coaches and a motivating team environment Gym membership discounts You’ll be based in Downtown Toronto, 5 mins from Union Station, a vibrant innovation hub where top global companies and international talent come together to create, grow, and lead. Schedule Fixed schedule Monday to Friday, 9 hrs shift from 9 AM to 6 PM. Location Candidates are advised to be within travel distance from our primary locations: 250 University Avenue Toronto, or The Well, Downtown Toronto. Diversity, Equity & Inclusion TP is home to a global family with various backgrounds and lifestyles. We will always embrace diversity and never discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or other differences. Please note that we may use artificial intelligence (“AI”) tools to support certain aspects of the recruitment process, such as sourcing candidates, reviewing applications, analyzing resumes, and summarizing interviews. These tools are used to assist our recruitment team in evaluating job-related qualifications and do not replace human judgment or decision-making. Employment decisions are not made solely by automated systems. We take steps designed to help ensure that our use of AI tools is appropriate, fair, and consistent with applicable privacy, human rights, and employment laws. Teleperformance welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Should you be invited to participate in the selection process we are committed to accommodating you to best meet your needs.

What you’ll do

The role involves identifying and engaging potential clients through inbound and outbound prospecting to drive new business acquisition for digital ads. You will manage the full sales cycle, from needs analysis and solution presentation to closing deals and maintaining accurate records in the CRM.

Requirements

Candidates must have at least one year of relevant experience in B2B sales or business development with strong knowledge of digital marketing and the ads ecosystem. Proficiency in outbound sales, cold calling, and CRM tools like Salesforce is required, along with excellent communication and negotiation skills.

Benefits

• Medical insurance • Dental insurance • Employee family assistance programs • Tuition reimbursement • Rewards & recognition programs • Gym membership discounts • Referral program incentives

Listed skills

• Time management · Preferred
• Negotiation · Preferred
• Communication · Preferred
• Lead Qualification · Preferred
• Consultative Selling · Preferred
• Cold Calling · Preferred
• Salesforce · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B sales
• Digital marketing
• Cold calling
• Lead qualification
• Salesforce
• Consultative selling
• Negotiation
• Communication
• Pipeline management
• SEO
• PPC
• Ad tech
• AI platforms
• Customer centricity
• Time management

Job areas

• Sales
• Marketing
• Consulting
• Technology
• Customer Service & Support