Public Relations Manager(Canada, Geely Auto)

Job summary

Lead brand communication and PR strategies, including managing relationships with journalists and KOLs. Oversee the execution of launch events, press conferences, and multi-channel PR campaigns to maximize brand exposure.

Job details

Responsible for leading brand communication, journalist & KOL engagement, co-branding initiatives, and overseeing the production & execution of PR-related activities including launch events, test drives, auto shows, CSR programmes and other PR campaigns, detailed as below: Report and collaborate with the marketing manager to deliver yearly/quarterly marketing strategy. Design and develop PR strategies aligned with brand positioning, product messaging and brand communication objectives. Lead the planning and execution of public relations activities, including events, press conferences, media activations, conventions, sponsorships and co-branding projects. Manage relationships with media outlets, journalists and KOLs in line with brand requirements. Draft, evaluate and manage press release workflows. Assess sponsorship opportunities, CSR initiatives and other partnership proposals. Measure and analyse PR campaign performance and prepare monthly performance reports. Plan, implement, supervise and optimise media editorial activities to maximise brand and product exposure. Oversee, coordinate and monitor external PR agency performance and deliverables. Manage media vehicle loan coordination and communication. Own internal communications initiatives. Design and manage multi-channel PR campaigns to deliver effective brand communication. Qualifications： Bachelor’s degree in Marketing, Communications or related fields. Minimum 4+ years of professional experience in communications or PR. Mindset & motivation: thrive under high pressure, goal-driven and results-oriented. Strong interpersonal skills to collaborate and engage effectively with stakeholders. Highly target-oriented. Excellent negotiation capabilities. Advanced reporting and data presentation skills.

What you’ll do

Lead brand communication and PR strategies, including managing relationships with journalists and KOLs. Oversee the execution of launch events, press conferences, and multi-channel PR campaigns to maximize brand exposure.

Requirements

Requires a Bachelor's degree in Marketing, Communications, or a related field with at least 4 years of professional PR experience. Candidates must be goal-driven with strong negotiation and interpersonal skills to thrive under high pressure.

Listed skills

• Negotiation · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Brand Communication
• Journalist Engagement
• KOL Engagement
• Co-branding
• Event Planning
• Press Release Writing
• CSR Initiatives
• PR Strategy
• Media Relations
• Performance Analysis
• Agency Management
• Internal Communications
• Negotiation
• Data Presentation
• Stakeholder Management
• Marketing Strategy

Job areas

• Marketing
• Management & Leadership
• Creative & Media
• Manufacturing
• Transportation

More jobs from Zeekr International