Business Writer

Job summary

The Business Writer creates high-quality thought leadership content, including whitepapers and blog posts, to position the company as a technology leader. This involves translating complex technical concepts into engaging narratives for business audiences and collaborating with internal stakeholders.

Job details

About Us: ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones, Drone-as-a-Service (DaaS), enterprise SaaS, and quantum computing solutions for mission-critical business applications. Since 2017, the company has leveraged its software development expertise and expanded its drone design and manufacturing capabilities through ZenaDrone to innovate and enhance customer inspection, monitoring, safety, security, compliance, and surveying processes. This position is in office 5 days a week and not offered Remote or hybrid Position Overview: The Business Writer plays a critical role in shaping how our organization communicates its expertise, translating complex ideas into impactful content that drives engagement, credibility, and growth. We are seeking a skilled Business Writer to develop high-quality thought leadership content that positions our organization as a leader in the technology solutions space. This role will focus on creating compelling short- and long-form content for digital platforms, translating complex technical concepts into clear, engaging narratives for business audiences. Key Responsibilities: Content Development & Thought Leadership - Research, write, and edit thought leadership articles, whitepapers, blog posts, and executive-level content - Produce both short-form (e.g., LinkedIn posts, blogs) and long-form content (e.g., reports, case studies) - Translate complex technology solutions and business concepts into accessible, engaging narratives - Develop content aligned with brand voice, messaging, and strategic priorities Stakeholder Collaboration - Collaborate with internal stakeholders (e.g., executives, SMEs) to gather insights and perspectives - Conduct interviews and synthesize information into clear, well-structured written content - Ensure consistency in tone, messaging, and positioning across all materials Research & Market Insight - Conduct research on industry trends, competitors, and emerging technologies - Identify relevant topics that support market positioning and demand generation - Ensure all content is accurate, credible, and aligned with current market dynamics Content Strategy & Optimization - Support development of content calendars and editorial plans - Optimize content for SEO and digital engagement - Collaborate with marketing and sales teams to align content with campaign objectives Qualifications & Experience: - 3–5 years of professional writing experience (content writing, copywriting, journalism, or business writing)(Required) - Proven experience writing B2B content, preferably in technology, SaaS, or consulting environments - Strong portfolio demonstrating both short- and long-form writing (Required) - Experience contributing to thought leadership or executive-level content is a strong asset Skills & Competencies - Exceptional writing, editing, and storytelling ability - Ability to simplify complex technical topics for business audiences - Strong research and analytical skills - Attention to detail and adherence to deadlines - Ability to work independently and collaborate cross-functionally Tools & Technical Skills - Familiarity with CMS platforms, SEO tools, and analytics - Proficiency in Microsoft Office / Google Workspace - Experience with content marketing or marketing automation tools is an asset Nice to Have - Experience in AI, cloud, Drone technology, SaaS or enterprise technology solutions - Background in journalism, communications, or business writing - Understanding of B2B sales cycles and buyer personas Artificial Intelligence We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made, by a member of our hiring team. "We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status." This posting is for an existing vacancy.

What you’ll do

The Business Writer creates high-quality thought leadership content, including whitepapers and blog posts, to position the company as a technology leader. This involves translating complex technical concepts into engaging narratives for business audiences and collaborating with internal stakeholders.

Requirements

Candidates must have 3–5 years of professional writing experience and a strong portfolio of B2B content, preferably in technology or SaaS. Proficiency in CMS platforms, SEO tools, and the ability to simplify complex technical topics are required.

Listed skills

• Analytical · Preferred
• Technical · Preferred
• Organization · Preferred
• Collaboration · Preferred
• Leadership · Preferred
• Attention to detail · Preferred
• Positioning · Preferred
• Data analysis · Preferred
• Compliance · Preferred
• Sales · Preferred
• Development · Preferred
• Customer · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Business Writing
• Content Development
• Thought Leadership
• B2B Copywriting
• SEO Optimization
• Storytelling
• Research
• Editing
• Stakeholder Collaboration
• Content Strategy
• Technical Writing
• Market Analysis

Job areas

• Marketing
• Creative & Media
• Technology
• Software
• Consulting