Digital Marketing Specialist

Job summary

Develop and manage multi-channel digital marketing strategies and campaigns to increase brand awareness, generate leads, and support sales growth for SaaS and drone technology products. Create marketing content, optimize SEO and paid advertising, analyze campaign performance, and collaborate with sales, product, customer success, and global teams, including support for trade shows.

Job details

About ZenaTech ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones, Drone as a Service (DaaS), enterprise SaaS, and quantum computing solutions for mission-critical business applications. Since 2017, the company has leveraged its software development expertise and expanded its drone design and manufacturing capabilities through ZenaDrone to innovate and enhance customer inspection, monitoring, safety, security, compliance, and surveying processes. ZenaTech serves over 100 enterprise software customers in law enforcement, government, and industrial sectors, with drones used in agriculture, defense, and logistics industries. The company has offices in North America, Europe, and the UAE. Job Overview: We are seeking a dynamic, results-driven Digital Marketing Specialist to join our team. This role is critical in driving our SaaS and drone technology brands forward, developing and executing digital marketing strategies that generate leads, build brand awareness, and support sales growth. The ideal candidate is both creative and analytical, with a deep understanding of digital channels and a passion for innovation in technology-driven industries. Key Responsibilities: Strategy Development: Design, implement, and manage digital marketing strategies to drive awareness and adoption of our SaaS solutions and drone technology products. Campaign Management: Plan and execute multi-channel marketing campaigns (including SEO, SEM, email, social media, PPC, and content marketing) aligned with our business goals. Content Creation: Collaborate with designers, product teams, and subject matter experts to produce engaging, relevant content (blogs, videos, white papers, case studies) that showcases our SaaS and drone technology solutions. Lead Generation: Develop and optimize digital campaigns to attract, nurture, and convert leads in our target markets (agriculture, logistics, security, infrastructure, and others). Analytics and Reporting: Monitor, analyze, and report on the effectiveness of digital marketing efforts using tools like Google Analytics, HubSpot, and other marketing platforms. Provide insights and recommendations for continuous improvement. SEO and SEM: Optimize website content and landing pages for search engine visibility and manage paid advertising campaigns to improve online presence and attract high-quality traffic. Outbound Marketing: Collaborate on email marketing campaigns, outbound calls, social media outreach, and our various agency resources and global teams. Collaboration: Work closely with sales, product, and customer success teams to align marketing efforts with company objectives and product launches. Trade Shows: A familiarity with physical marketing efforts, on-site product promotion, media outreach, admin registrations, and booth displays. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. 2+ years of experience in digital marketing, preferably in a SaaS or technology environment. Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, SEMrush). Strong knowledge of SEO, SEM, PPC, and social media best practices. Experience managing paid digital campaigns (Google Ads, LinkedIn Ads, etc.). Excellent communication skills with the ability to translate technical concepts into compelling marketing messages. Knowledge of the drone technology industry is a plus but not required; a passion for innovation is essential. We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status. Artificial Intelligence We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made by a member of our hiring team.

What you’ll do

Develop and manage multi-channel digital marketing strategies and campaigns to increase brand awareness, generate leads, and support sales growth for SaaS and drone technology products. Create marketing content, optimize SEO and paid advertising, analyze campaign performance, and collaborate with sales, product, customer success, and global teams, including support for trade shows.

Requirements

Requires a bachelor’s degree in Marketing, Communications, or a related field and at least two years of digital marketing experience, preferably in SaaS or technology. Candidates should be proficient in marketing automation and analytics tools, understand SEO, SEM, PPC, and social media, have experience managing paid campaigns, and communicate technical concepts effectively; drone industry knowledge is a plus.

Listed skills

• Campaign Management · Preferred
• Social Media Marketing · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing Strategy
• Campaign Management
• Search Engine Optimization
• Search Engine Marketing
• Pay-Per-Click Advertising
• Email Marketing
• Social Media Marketing
• Content Marketing
• Lead Generation
• Marketing Analytics
• Google Analytics
• HubSpot
• Marketo
• SEMrush
• Google Ads
• LinkedIn Ads

Job areas

• Marketing
• Technology
• Data & Analytics
• Creative & Media

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