Vice President Sales Marketing

Job summary

Lead the commercial organization, owning revenue forecasting, Board reporting, sales and marketing strategy, team development, and international market coverage. Improve sales processes, pricing, demand generation, and sales-to-delivery coordination while growing recurring engagements and protecting project margins.

Job details

Location: Montreal, QC (hybrid) / Toronto, ON (remote) Salary: $160,000 - $200,000 CAD + performance bonus + equity Type: Full-Time Auxo is hiring a VP, Sales & Marketing for a fast-growing Canadian deep tech scale-up that sells science-based technology and services to enterprise customers around the world. You’ll be the company’s first commercial VP, reporting to the COO and taking over a revenue engine that already performs. A Head of Sales and a Head of Marketing report to you, each running a lean team that is set to grow. You’ll own the pipeline, the forecast, positioning, demand generation, and the numbers the Board sees. This is not a build-from-scratch role, and it’s not a SaaS playbook. It’s science delivered as a service: every deal is scoped on the client’s real-world conditions, delivered by a scientific team, and carries a margin to protect. Your first mandate is to diagnose where performance is leaking, fix what better process can fix, and make a data-backed case for what needs new resources. The company has strong traction and a seasoned founding team that knows the startup phase well. What it needs now is a leader who has already taken a commercial organization through the scale-up stage and wants to do it again, with real influence on growth strategy, pricing, and the product roadmap. What You’ll Do Own the revenue forecast and the commercial dashboard presented to the Board Diagnose the commercial org (coverage, skills, tooling, process) and turn every gap into a costed action plan Design the target GTM structure and hiring plan, then recruit, onboard, and coach the team Define the end-to-end sales process and make the CRM the single source of truth Standardize quoting with clear pricing models, scoping rules, and approval thresholds Build the sales-to-delivery handoff with the science and operations teams, and protect margin on every project Grow recurring and multi-year engagements across per-unit, package, and subscription models Sharpen positioning by customer segment and translate complex science into clear business value Lead demand generation through conferences, webinars, thought leadership, and targeted ABM Prioritize international markets and design a coverage model that works across time zones Represent the company with partners, industry bodies, and the broader ecosystem Who You Are 10+ years in B2B sales and/or marketing, including leading a commercial team through the scale-up phase, not the early startup phase Experience selling services or solutions, not just software: scoping, value pricing, and tight handoffs to technical delivery teams A track record in complex, long-cycle sales with scientific, technical, and executive buyers Comfortable owning commercial reporting to a Board and investors Technical enough to master the science behind the platform quickly; a background in science, engineering, or data science is a strong asset An optimizer at heart: you take what works and scale it rather than tearing it down A coach who develops sellers, not just someone who manages a number Professional fluency in English; French is a strong asset, as the leadership team works in French High integrity: you never over-promise or bend the science to close a deal Bonus: experience in climate tech, sustainability, agtech, food and beverage, or scientific consulting and engineering services Bonus: Spanish and/or Portuguese, and international expansion experience

What you’ll do

Lead the commercial organization, owning revenue forecasting, Board reporting, sales and marketing strategy, team development, and international market coverage. Improve sales processes, pricing, demand generation, and sales-to-delivery coordination while growing recurring engagements and protecting project margins.

Requirements

Requires 10+ years of B2B sales and/or marketing experience, including leading a commercial team through a scale-up, and experience selling scoped services or solutions through complex, long-cycle sales. Candidates should be comfortable with Board reporting, technical and scientific subject matter, coaching teams, and maintaining high integrity; English fluency is required, while French and relevant industry or international expansion experience are assets.

Benefits

• Performance Bonus
• Equity

Listed skills

• CRM Management · Preferred
• Positioning · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B Sales
• Marketing Leadership
• Revenue Forecasting
• Commercial Strategy
• Go-to-Market Strategy
• Sales Process Design
• CRM Management
• Pricing Strategy
• Demand Generation
• Account-Based Marketing
• Team Building and Coaching
• Board Reporting
• International Market Expansion
• Sales-to-Delivery Handoffs
• Margin Management
• Positioning

Job areas

• Management & Leadership
• Sales
• Marketing
• Science & Research
• Consulting

More jobs from Auxo | Growth Partner