Growth Marketing Manager

Job summary

Build and execute the go-to-market and demand generation strategy, including positioning, messaging, inbound and outbound campaigns, sales collateral, and field marketing. Partner with Sales and BDRs to improve targeting and lead quality, manage HubSpot and marketing data, and measure campaign performance and pipeline conversion.

Job details

Director of Marketing (Growth & Demand) Location: Canada or United States (Remote) Salary: TBC Type: Full-Time Auxo is hiring a Director of Marketing for a fast-growing SaaS company digitizing the procurement process for manufacturers, replacing slow, manual procurement with a platform that makes sourcing custom parts faster, simpler, and cheaper. You’ll be the person who builds and runs the go-to-market engine. You’ll define positioning and messaging, launch inbound and outbound campaigns, create the collateral Sales relies on, and own the funnel from first touch to qualified pipeline. You’ll work closely with Sales and the BDR team, turning real market feedback into sharper messaging and better-targeted campaigns. This is not a role where you manage agencies and approve decks. It’s a hands-on, individual contributor seat where you write the messaging, build the campaigns, run HubSpot, and report on what’s working. You’ll need proven B2B SaaS demand generation experience and the judgment to know which levers to pull first in a fast, entrepreneurial environment. The upside is real: as the marketing function scales, this role is positioned to grow into leading the team you help build. What You’ll Do Define positioning, messaging, and target segments across manufacturing and procurement Build high-quality sales decks, one-pagers, case studies, and campaign materials that drive pipeline and expansion Own demand generation across inbound (content, SEO, paid, social) and outbound (email, LinkedIn, ABM) Lead co-marketing initiatives and field marketing, including conferences and executive roundtables Design MQL, SAL, and SQL definitions, then track conversion metrics to keep lead quality high Partner with Sales and BDRs to align campaigns, prioritize accounts, and refine messaging Manage the CRM and marketing automation stack, keep data clean, and report on campaign performance Execute day-to-day tactics while laying the foundation for scalable growth Who You Are Proven B2B SaaS marketing experience with a track record of building pipeline Demonstrated success in demand generation across both inbound and outbound channels Hands-on product marketing experience creating decks, one-pagers, and campaign collateral Strong communicator and storyteller who can craft clear, compelling messaging and visuals Proficient with CRM and marketing automation platforms, HubSpot preferred, and comfortable making data-driven decisions Strategic thinker who rolls up their sleeves and executes Self-motivated, collaborative, and eager to own growth outcomes Bonus: experience in manufacturing, procurement, or supply chain technology Bonus: fluent with AI tools to speed up content, research, and campaign production This role isn't directly for Auxo. As a recruitment agency, we assist early-stage startups and scaleups with their recruitment processes. We advertised this role for one of our clients. The retained candidate for this role will be hired directly by our client, not subcontracted by Auxo.

What you’ll do

Build and execute the go-to-market and demand generation strategy, including positioning, messaging, inbound and outbound campaigns, sales collateral, and field marketing. Partner with Sales and BDRs to improve targeting and lead quality, manage HubSpot and marketing data, and measure campaign performance and pipeline conversion.

Requirements

Requires proven B2B SaaS marketing experience building pipeline and demonstrated success in inbound and outbound demand generation. Candidates should have hands-on product marketing and collateral creation experience, strong communication and analytical skills, and proficiency with CRM and marketing automation platforms; HubSpot is preferred.

Listed skills

• Campaign Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B SaaS Marketing
• Demand Generation
• Inbound Marketing
• Outbound Marketing
• Product Marketing
• Positioning and Messaging
• Campaign Management
• Content Marketing
• Search Engine Optimization
• Paid Advertising
• Account-Based Marketing
• Sales Enablement
• HubSpot
• CRM and Marketing Automation
• Pipeline Analytics
• Co-Marketing

Job areas

• Marketing
• Management & Leadership
• Sales
• Software

More jobs from Auxo | Growth Partner