Marketing Brand Strategy & Communications Specialist

Job summary

Lead the end-to-end delivery of below-the-line marketing campaigns and activations to drive customer engagement and brand presence. Manage agency partners, marketing budgets, and cross-functional stakeholders to ensure alignment with commercial objectives and brand standards.

Job details

Marketing Brand Strategy & Communications Specialist (JG4) Location: Calgary, AB Type: 1-year contract Schedule: Monday to Friday, 40h/week About the Role We are seeking a Marketing Brand Strategy & Communications Specialist to join a high-performing marketing team focused on delivering customer-centric campaigns across a large retail and consumer-facing network. This role is ideal for a marketing professional who thrives at the intersection of brand strategy, communications, campaign execution, and stakeholder management. You will play a key role in developing and executing below-the-line (BTL) marketing initiatives that drive customer engagement, strengthen brand presence, and support commercial objectives. What You'll Be Doing Lead end-to-end delivery of BTL marketing campaigns and activations from briefing through execution and performance analysis. Collaborate with business and product stakeholders to develop clear, insight-driven marketing briefs and communication plans. Manage agency partners to ensure campaigns are delivered on time, within budget, and aligned with brand standards. Monitor campaign performance and translate results into actionable recommendations to improve effectiveness and ROI. Oversee marketing budgets, forecasting, invoicing, burn reports, and variance tracking. Manage agency contracts, scopes of work, and vendor performance reviews. Ensure all marketing activities adhere to brand governance, compliance, legal, and regulatory requirements. Build strong relationships with cross-functional teams including marketing, finance, procurement, legal, insights, and operations. What We're Looking For 4+ years of progressive experience in Brand Marketing, Integrated Marketing Communications, or a related field. Proven experience owning and executing BTL marketing campaigns from concept through performance evaluation. Strong background in advertising, communications, or campaign development. Experience managing external agencies, vendors, and marketing partners. Demonstrated ability to manage budgets, forecasts, and marketing spend. Strong analytical mindset with experience measuring campaign effectiveness and driving optimization. Excellent project management skills with the ability to manage multiple priorities simultaneously. Strong stakeholder management and influencing skills across all levels of an organization. Experience working within regulated or highly governed brand environments is considered an asset. Exceptional communication and presentation skills. Ideal Background Brand Marketing Customer Marketing Retail Marketing Integrated Marketing Communications Shopper Marketing Campaign Management Agency Account Management Consumer-Packaged Goods (CPG) Convenience Retail or Multi-Location Retail Organizations Why Apply? This is an exciting opportunity to join a respected organization undergoing significant growth and transformation. You'll have the chance to work on high-visibility marketing initiatives, collaborate with diverse stakeholders, and make a measurable impact on customer engagement and business performance. What We Offer Brunel connects specialists like you with world‑class opportunities across the globe. With more than 100 offices in 42 countries, we support your career growth by matching your expertise with industry‑leading projects. Whether you're looking to advance your technical skills or take on new challenges, Brunel provides the platform to help you succeed. About Brunel With 50 years of experience in Oil & Gas, Mining, Renewable Energy, Automotive, Life Sciences, and Infrastructure, Brunel is known for partnering with the best in the industry. We deliver global recruitment and workforce solutions that help clients complete major projects safely, compliantly, on time, and at the highest quality. Wherever your career takes you, Brunel helps you get there.

What you’ll do

Lead the end-to-end delivery of below-the-line marketing campaigns and activations to drive customer engagement and brand presence. Manage agency partners, marketing budgets, and cross-functional stakeholders to ensure alignment with commercial objectives and brand standards.

Requirements

Requires 4+ years of progressive experience in brand or integrated marketing communications with a proven track record of executing BTL campaigns. Candidates must possess strong analytical skills for measuring ROI and the ability to manage external vendors and budgets.

Listed skills

• Brand Strategy · Preferred
• Campaign Management · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Brand Strategy
• Integrated Marketing Communications
• BTL Marketing
• Campaign Management
• Stakeholder Management
• Agency Management
• Budget Forecasting
• Performance Analysis
• Project Management
• Brand Governance
• Retail Marketing
• Customer Engagement

Job areas

• Marketing
• Retail
• Management & Leadership
• Creative & Media

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