Sales Lead, Rentals & Used Equipment- Sales Operations

Job summary

Support and improve the end-to-end sales process for rental and used equipment, including pricing, quotations, CRM records, forecasting, reporting, and commission administration. Coordinate with sales, service, logistics, finance, operations, and dealer partners to support inventory promotion, equipment delivery, and a smooth customer experience.

Job details

Barrie, Ontario About The Role The Sales Lead, Rentals & Used Equipment – Sales Operations supports and optimizes the full sales cycle for Rental and Used Equipment. The role focuses on pricing, quoting, forecasting, CRM management, reporting, and sales process coordination, while partnering with Sales Managers, Dealer Partners, Service, Logistics, and external stakeholders. Acting as a key cross-functional liaison, this position helps ensure a smooth and efficient sales process from quotation through delivery and commission processing, supporting the efficient execution of sales activities and achieving sales and profitability goals. What You’ll Do Sales Operations & Process Management Support and optimize the end-to-end sales process for Rentals & Used Equipment. Develop, maintain, and improve sales workflows, procedures, and operational best practices. Ensure sales opportunities, customer information, and supporting documentation are accurately maintained within the CRM system. Monitor sales processes and recommend improvements to enhance efficiency, accuracy, and customer responsiveness. Pricing, Quoting & Commercial Support Prepare and manage quotations for Regional Sales Managers, Dealer Partners, and Factory Direct sales representatives. Maintain pricing tools, costing models, quote templates, and sales support materials. Support pricing decisions and discount approvals in accordance with company guidelines. Assist with large bids, tenders, and strategic sales opportunities. Forecasting, Reporting & Analytics Support sales forecasting activities and annual sales planning processes. Analyze sales activity, pipeline data, inventory trends, and business performance metrics. Prepare reports, dashboards, and presentations for management and leadership teams. Provide insights and recommendations to support business decisions and sales growth initiatives. Customer & Cross-Functional Coordination Act as a liaison between Sales, Service, Logistics, Finance, and Operations to ensure seamless customer experience. Coordinate equipment availability, freight requirements, and delivery activities. Support warranty registration and transfer activities. Work closely with internal stakeholders to resolve customer and operational issues. Rentals & Used Equipment Portfolio Support Partner with the Used Equipment Coordinator to maintain Used Equipment and Rental inventory listings on company platforms. Support inventory promotion initiatives and sales campaigns. Assist in monitoring inventory movement and utilization metrics. Sales Effectiveness Support Support Regional Sales Managers with opportunity management, customer follow-up, and sales planning activities. Promote CRM utilization and sales process discipline. Assist with commission calculations and administration. Participate in sales meetings and continuous improvement initiatives. Total Rewards Competitive annual salary of $62,500 -$75,000. Individual compensation will be based on experience, education, and qualifications. Annual Bonus Opportunity Annual Performance Review with Increase Opportunity Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage Vacation & Paid Personal days Employer Matching Retirement Savings Plan Position Details Location: Barrie, Ontario Status: Full-time, Permanent Position Type: Salaried position Schedule - Monday-Friday - occasional extended hours may be required to meet operational needs. Vacancy Type: Existing Vacancy Travel: Approximately 0%-2% (within Canada & US) What You Bring 3- 5 years’ progressive experience in sales operation, inside sales, equipment sales support or a related field Demonstrated experience supporting sales processes, pricing, quoting, forecasting, and customer relationship management. Experience working in heavy equipment, construction equipment, industrial equipment, rental, or related industries is considered an asset Strong commercial and operational business acumen. Strong proficiency with CRM systems, Microsoft Excel, and reporting tools. Ability to prioritize multiple projects and stakeholders in a fast-paced environment. Strong analytical and problem-solving capabilities. Proven ability to influence outcomes through collaboration and relationship management. Exceptional attention to detail and organizational skills. Ability to maintain confidentiality when handling customer, employee, pricing, commission, and business information. Additional Requirements Business Diploma or Certificate preferred Valid Class G driver’s license and a driving record that is satisfactory to the Company, as a requirement of the position Successful completion of any job-related background checks, reference checks, and verification processes required for the position, in accordance with applicable laws. Work Environment Office environment Who We Are Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems. We are a proud subsidiary of Federal Signal Corporation. Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition Apply Today If you are looking for a new opportunity, then we at Joe Johnson Equipment welcome your application and are committed to employment equity and encouraging applications from all qualified candidates, however only those who are being considered for the position will be contacted. Accommodation is available upon request throughout the recruitment and selection process in accordance with applicable human rights and accessibility legislation.

What you’ll do

Support and improve the end-to-end sales process for rental and used equipment, including pricing, quotations, CRM records, forecasting, reporting, and commission administration. Coordinate with sales, service, logistics, finance, operations, and dealer partners to support inventory promotion, equipment delivery, and a smooth customer experience.

Requirements

Requires 3–5 years of progressive experience in sales operations, inside sales, equipment sales support, or a related field, with experience in sales processes, pricing, quoting, forecasting, and CRM. A business diploma or certificate is preferred; candidates also need strong analytical, organizational, communication, and collaboration skills, proficiency with CRM systems and Excel, and a valid Class G driver’s license.

Benefits

• Annual Bonus Opportunity
• Annual Performance Review With Increase Opportunity
• Health Insurance
• Dental Insurance
• Life Insurance
• Disability Insurance
• Travel Coverage
• Paid Vacation
• Paid Personal Days
• Employer Matching Retirement Savings Plan

Listed skills

• Sales Reporting · Preferred
• Problem solving · Preferred
• CRM Management · Preferred
• Attention to detail · Preferred
• Data analysis · Preferred
• Microsoft Excel · Preferred
• Inventory management · Preferred
• Cross-Functional Coordination · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales Operations
• Sales Process Management
• Pricing
• Quoting
• Sales Forecasting
• CRM Management
• Sales Reporting
• Data Analysis
• Inventory Management
• Customer Relationship Management
• Cross-Functional Coordination
• Commercial Acumen
• Microsoft Excel
• Problem-Solving
• Relationship Management
• Attention to Detail

Job areas

• Sales
• Management & Leadership
• Data & Analytics
• Logistics
• Administrative

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