Marketing Director

Job summary

Set the marketing function’s strategic direction and lead paid acquisition, lifecycle, and retention programs to grow brand visibility, customer acquisition, and long-term customer value. Manage budgets and performance across channels, lead and mentor the team, oversee agency and vendor partnerships, and adopt AI to improve marketing workflows.

Job details

We're hiring for a senior marketing leader to shape the strategic direction of the marketing function, drive paid acquisition and lifecycle programs, and develop the capabilities of a growing team. This hands-on role combines strategic oversight with direct tactical execution to scale brand visibility and customer acquisition. The Role • Own paid acquisition programs across major digital advertising channels, managing strategy, testing agendas, and creative direction • Direct lifecycle and retention initiatives to improve customer engagement and long-term value • Allocate marketing budgets and manage performance metrics across the full channel mix • Lead and mentor the marketing team while overseeing agency and vendor partnerships • Drive AI adoption across marketing workflows to enhance operational speed and output What You'll Need • Proven experience building and shaping marketing functions within growing businesses • Deep expertise in paid media management, lifecycle strategy, and performance analysis • Strong background in hands-on leadership as a player-coach who leads by example What's On Offer • Annual salary of C$120,000 - C$140,000 per year • Opportunity to shape the marketing strategy and function of a dynamic enterprise • Collaborative team environment with a focus on continuous learning and development Apply via Haystack today!

What you’ll do

Set the marketing function’s strategic direction and lead paid acquisition, lifecycle, and retention programs to grow brand visibility, customer acquisition, and long-term customer value. Manage budgets and performance across channels, lead and mentor the team, oversee agency and vendor partnerships, and adopt AI to improve marketing workflows.

Requirements

The role requires proven experience building and shaping marketing functions in growing businesses, along with deep expertise in paid media, lifecycle strategy, and performance analysis. It also calls for hands-on player-coach leadership and the ability to lead by example.

Listed skills

• Team Leadership · Preferred
• Creative Direction · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Media Management
• Paid Acquisition
• Lifecycle Marketing
• Retention Strategy
• Performance Analysis
• Marketing Budget Management
• Team Leadership
• Mentoring
• Agency Management
• Vendor Management
• AI Adoption
• Creative Direction
• Marketing Strategy
• Customer Engagement
• Player-Coach Leadership

Job areas

• Marketing
• Management & Leadership
• Data & Analytics
• Technology

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