GTM Lead – Customer Acquisition (Remote)

Job summary

Own the go-to-market strategy and hands-on customer acquisition, including targeting, messaging, lead generation, outreach, qualification, and helping close orders. Build and improve outbound sales processes, test and scale effective channels, and report weekly on leads, conversations, signups, orders, and revenue.

Job details

We're a small, fast-moving team building a construction-related online platform. We're looking for a GTM Lead to own how we reach customers, build pipeline and grow revenue. Our customers are contractors and trade businesses. You'll shape how we go to market and turn conversations into orders. This is hands-on: you'll plan the strategy and also do the outreach yourself. What you'll do Own our go-to-market: who we target, what we say, and which channels we use Run lead generation: lead lists, cold calls, cold email, LinkedIn, WhatsApp, communities and partnerships Build and improve our BDR process: scripts, follow-up cadence, CRM pipeline Book calls, qualify leads and help close orders Test fast, drop what doesn't work, and scale what does Report weekly on real numbers: leads, conversations, signups, orders, revenue Who we're looking for 5+ years in go-to-market, business development, BDR/SDR or B2B sales Has worked with startups and helped them grow their customer base (please show numbers) Has built outbound and lead generation programs, not just followed someone else's playbook Comfortable cold calling and talking to busy, practical business owners Strong spoken and written English Available during Eastern Time (ET) business hours Bonus: B2B marketplace, logistics, construction or e-commerce experience Tools you should know Apollo, Lusha, ZoomInfo or similar lead databases HubSpot, Pipedrive or any CRM Instantly, Lemlist or other cold email tools LinkedIn Sales Navigator Google Sheets Not a fit if you mainly do SEO, content, social media or paid ads. We want someone who gets customers by talking to them. How to apply Tell us about a GTM or customer acquisition effort you owned: what you did, which channels worked, and the results.

What you’ll do

Own the go-to-market strategy and hands-on customer acquisition, including targeting, messaging, lead generation, outreach, qualification, and helping close orders. Build and improve outbound sales processes, test and scale effective channels, and report weekly on leads, conversations, signups, orders, and revenue.

Requirements

Requires at least five years of experience in go-to-market, business development, BDR/SDR, or B2B sales, including building outbound and lead-generation programs and growing a startup customer base with measurable results. Candidates must be comfortable cold calling business owners, communicate well in English, and be available during Eastern Time business hours; marketplace, logistics, construction, or e-commerce experience is a bonus.

Listed skills

• Sales Reporting · Preferred
• CRM Management · Preferred
• Lead Qualification · Preferred
• Cold Calling · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Go-To-Market Strategy
• Customer Acquisition
• Business Development
• B2B Sales
• Lead Generation
• Outbound Sales
• Cold Calling
• Cold Email
• Lead Qualification
• Pipeline Management
• CRM Management
• Partnership Development
• Sales Process Development
• Revenue Growth
• Sales Reporting
• Written And Spoken English

Job areas

• Sales
• Marketing
• Management & Leadership
• Construction
• Logistics

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