GTM Lead – Customer Acquisition (Remote, US & Canada)

Job summary

Own the go-to-market strategy and hands-on customer acquisition, including prospecting, outreach, lead qualification, and closing orders. Build and optimize outbound processes and partnerships, test channels, and report weekly on leads, conversations, signups, orders, and revenue.

Job details

We're a small, fast-moving team building a construction-related online platform. We're looking for a GTM Lead to own how we reach customers, build pipeline and grow revenue. Our customers are contractors and trade businesses. You'll shape how we go to market and turn conversations into orders. This is hands-on: you'll plan the strategy and also do the outreach yourself. What you'll do Own our go-to-market: who we target, what we say, and which channels we use Run lead generation: lead lists, cold calls, cold email, LinkedIn, trade associations, supplier and industry partnerships Build and improve our outbound process: scripts, follow-up cadence, CRM pipeline Book calls, qualify leads and close orders Test fast, drop what doesn't work, and scale what does Report weekly on real numbers: leads, conversations, signups, orders, revenue Who we're looking for 5+ years in go-to-market, business development, BDR/SDR or B2B sales in the US or Canada Has helped early-stage startups or marketplaces win their first customers and grow revenue (please show numbers) Has built outbound and lead generation programs from scratch, not just followed someone else's playbook Comfortable cold calling and talking to busy, practical business owners: contractors, builders and trades Clear, confident communicator Based in the US or Canada and available during Eastern Time (ET) business hours Bonus: B2B marketplace, construction, building materials, logistics or e-commerce experience Tools you should know Apollo, Lusha, ZoomInfo or similar lead databases HubSpot, Pipedrive or any CRM Instantly, Lemlist or other cold email tools LinkedIn Sales Navigator Google Sheets Not a fit if you mainly do SEO, content, social media or paid ads. We want someone who gets customers by talking to them. How to apply Tell us about a GTM or customer acquisition effort you owned: what you did, which channels worked, and the results.

What you’ll do

Own the go-to-market strategy and hands-on customer acquisition, including prospecting, outreach, lead qualification, and closing orders. Build and optimize outbound processes and partnerships, test channels, and report weekly on leads, conversations, signups, orders, and revenue.

Requirements

Requires at least five years of go-to-market, business development, BDR/SDR, or B2B sales experience in the US or Canada, including measurable success acquiring customers and growing revenue for early-stage startups or marketplaces. Candidates should have built outbound programs from scratch, be comfortable cold calling contractors and trade businesses, communicate clearly, and be available during Eastern Time business hours.

Listed skills

• Sales Reporting · Preferred
• CRM Management · Preferred
• Lead Qualification · Preferred
• Cold Calling · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Go-To-Market Strategy
• Customer Acquisition
• Lead Generation
• Outbound Sales
• Cold Calling
• Cold Email
• LinkedIn Sales
• Business Development
• B2B Sales
• Lead Qualification
• Pipeline Management
• CRM Management
• Sales Closing
• Partnership Development
• Revenue Growth
• Sales Reporting

Job areas

• Sales
• Marketing
• Management & Leadership
• Construction
• Logistics

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