SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

The Strategic Account Manager is responsible for driving sustainable profitable growth within General Sporting Goods and Athletic Specialty channels in Western Canada; based out of Calgary. They will keep in mind brand priorities while serving the needs of the consumer. They identify opportunities for business growth in both footwear and apparel, work to strengthen relationships to maximize account performance and collaborate cross-functionally to deliver tailored solutions that meet the needs of both clients and consumers.

• Drive Sales Excellence: Manage and direct sales of PUMA footwear, apparel, and accessories across all genders, ensuring alignment with brand goals.
• Proactive Account Management: Analyze sales performance to manage product life cycles, inventory, and sell-through rates. Identify and seize opportunities to improve existing business, penetrate new markets, and tackle challenges with data-driven, well-thought-out solutions.
• Collaborate Cross-Functionally: Partner with internal teams, including Account Services, Marketing, Merchandising, Planning, Sales Operations, and Finance, to deliver seamless service and exceed customer expectations.
• Deliver High-Impact Presentations: Prepare and execute seasonal product presentations, leveraging strategic negotiation and storytelling skills to secure retailer buy-in and drive results.
• Efficient Sample Management: Seasonally manage a full sample set for sell-in with key accounts and liquidation in a timely manner
• Maximize Retail Partnerships: Build strong assortments for both brick-and-mortar and digital channels, delivering a best-in-class experience that drives mutual growth.
• Leverage Data for Insights: Conduct formal sales reporting and analysis, using retailer metrics, trends, and customer data to drive actionable insights and decisions.
• Monitor Competitors & Trends: Stay ahead of the competitive landscape, implementing strategies to position PUMA as a market leader.
• Retailer Relationship Building: Establish and maintain strong, professional relationships with retail partners, fostering collaboration and trust.
• Showroom Management: Coordinate showroom setup and maintenance while supporting sample requests and shipment.
• Market Travel: Stay informed on trends and account opportunities with regular market visits (at least once per month).
• Adapt to Business Needs: Contribute to special projects and adjust responsibilities as the business evolves.

Your talent

• BA/BS with concentration in Business, Management, Marketing, Sales preferred.
• 5+ years of footwear and/or apparel selling or retail buying/merchandising/planning experience.
• Must have strong interpersonal skills and be able to build lasting professional relationships.
• Exceptional communication skills (both oral and written) and the ability to effectively communicate at all levels of the organization.
• Proven ability to analyze complex data, identify opportunities, and execute innovative solutions.
• Confident storyteller who can command attention, and drive retailer/account alignment.
• Detail oriented with ability to prioritize and provide complete follow-through on all responsibilities and KPIs.
• Sense of urgency to analyze a high volume of data/activity to meet tight deadlines.
• Possess strong analytical skills and working knowledge of retail math financial metrics: sales, inventory, turn, gross margin $, open to buy & order book management.
• Working and continued knowledge of national trends and the competitive landscape.
• Strong computer proficiency in MS Office: Excel, PowerPoint, Teams, Outlook, Word as well as experience using tools like PowerBI.
• Flexibility to travel for account visits, market research, and regional/national sales meetings as needed.

The hiring range base pay for this position is $87,040 - $110,976 + Bonus + Benefits (Benefit Summary Corporate).

Pay may vary depending on job-related knowledge, skills, and experience.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.