Title: Email & Lifecycle Specialist

Some of what you will do

In this role, you will manage both scheduled, campaign‑based email sends and

automated, lifecycle‑driven email programs. You’ll ensure always‑on communications and promotional sends work together to drive awareness, service adoption, repeat usage, and long‑term loyalty. You’ll work end‑to‑end across planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, and aligned to program objectives.

You’ll collaborate closely with Marketing, Analytics and Agency partners to

deliver email programs that drive business customer engagement, revenue, and long-term loyalty.

Specifically, you will

Mass Email Campaigns

• Own and execute the mass email calendar for WIT, Teacher, and Services programs, including planning, scheduling, and deployment of promotional and informational emails.

• Partner with stakeholders to align messaging to key moments, campaigns, and priorities across Print Services, Teacher Membership, and WIT Services.

• Support briefing, creative review, QA, and deployment for all scheduled email sends.

Lifecycle & Automated Flows

• Execute and optimize automated and lifecycle email flows across multiple stages of the customer journey, including onboarding, service education, repeat usage, retention, and reengagement.

• Manage always‑on programs that complement mass campaigns and reinforce key messages.

Optimization & Measurement

• Analyze performance metrics across both mass campaigns and lifecycle flows to identify insights and optimization opportunities.

• Lead testing initiatives (subject lines, creative, messaging, cadence, segmentation) to improve engagement and performance.

• Monitor key email KPIs and make data‑driven recommendations.

Collaboration & Best Practices

• Collaborate cross‑functionally with Marketing, Analytics, Technology, and Agency partners.

•  Ensure all communications align with email best practices.

• Stay current on email marketing, lifecycle marketing, and automation trends.

Physical demands/working conditions

• Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy (for most positions).

Some of what you need

• 2-5 years of experience in email marketing, lifecycle marketing, CRM, or marketing automation.

• Hands‑on experience managing scheduled email campaigns and/or automated customer journeys.

• Strong analytical skills with the ability to interpret performance data and translate insights into action.

• Experience working with email providers or marketing automation platforms (e.g., Klaviyo or similar).

• Proficient in email-safe HTML/CSS, working knowledge of JavaScript, strong fluency in JSON and data structures, and experience adapting API responses for personalization.

• Excellent attention to detail and ability to manage multiple initiatives simultaneously.

• Strong collaboration and communication skills.

• Postsecondary education in Marketing, Business, or a related discipline.

Some of what you will get

• Associate discount

• Health and Dental benefits

• RRSP/DPSP

• Performance bonuses

• Learning & Development programs

• And more…

#MakeAnImpact 

We value transparency in our hiring processes. Please note, artificial

intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.

About the Team

At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.

We are building an inclusive and diverse team

Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.